Kinaxis’ Post

With the #FIFAWorldCup fast approaching, some cities are bracing for a demand surge unlike anything they've seen before. 🏆 ⚽ While fans are focused on traffic, tickets, and kickoff times, an entirely different game is unfolding behind the scenes—one where #supplychains are being pushed to the limit to keep shelves stocked, taps flowing, and cities moving. In the latest Retail Insider article, Kinaxis SVP of Market Strategy Fabrizio Brasca makes it clear that businesses are operating with a completely new playbook. Leaders need to look at live signals like flight bookings, hotel occupancy, and ticket demand—and plan for multiple scenarios, from who’s playing to where fans show up. This is a series of high-stakes demand spikes, shifting by the match, the day, and even the hour. Read more 👇 https://lnkd.in/gzkmKR5t