I’ve spent the last few months deep in something most people only see the headline of.
Horizon Capital just joined our Series A extension at Headway Inc.
I was running investor relations and covering the due diligence process for this round, so let me show you what that actually looked like from the inside.
Due diligence sounds procedural but it isn’t.
It’s months of being asked the hardest questions about your business by people who have seen hundreds of companies and know exactly where the cracks are. Every number, every assumption, every strategic bet gets pressure tested.
The biggest realization was this: great investors don’t just judge your past, they study how you approach the future. And specifically, whether AI is actually embedded into how you build, not just mentioned in a slide.
At Headway Inc, algorithms handle the routine, people create the value that can't be automated. Horizon backed that thesis.
Horizon Capital, the leading private equity firm in Emerging Europe with $1.8B AUM and a portfolio that includes Ajax Systems, Preply, and Creatio, wasn’t just looking at our metrics. They were looking at whether we had the infrastructure to scale them.
The answer is yes.
170M+ downloads across 170+ countries. 8x download growth in three years. A product ecosystem that TIME called one of the top five EdTech companies in the world. And this round isn't a standalone moment - Bullhound Capital led the Series A extension, Endeavor Catalyst joined as co-investor, now Horizon. There's a pattern forming, and we're not slowing down.
The next step: establishing our business HQ in the US - building the operational presence and team on the ground that a company at our stage needs to compete at the top level.
Deals like this don’t close on decks. They close on trust built over time, clarity under pressure, and the ability to make complexity legible to people who’ve seen it all.
Grateful to have been in the room where this one came together.
Iteration speed is definitely part of the foundation of a great company.