AI isn’t just changing technology; it’s changing how culture forms and how brands participate in it. At 2:30pm today, Firsthand's Michael Rubenstein will be speaking at The Female Quotient Lounge alongside Orlando Reece, Stacy Minero, Rebecca Panico, Patrick O'Keefe, and Erin Dailey Harris to discuss what it takes to build culturally fluent brands in an AI-driven world. If you're at #CES2026, we hope to see you there!
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