AI Rebuilding Internet Commercial Layer with Michael Rubenstein

Awesome conversation between Radical Partner Molly Welch and Firsthand Co-Founder Michael Rubenstein on advertising in the AI Era. The “replatforming” of advertising and the internet for agents is super exciting. One of the very few trillion dollar opportunities that is ripe and seems inevitable. But a paradigm shift of this magnitude and nature requires depth of experience, trust and thoughtful consideration of the interests of consumers, content owners and brands. Hear what Michael has to say about agents not ads, what has shaped his views, and why they are putting up performance numbers unheard of in the industry.

Don’t let fragmented data and ad tech stacks cost you performance. COOL AI replaces disconnected workflows with a single, continuous system—learning and improving with every impression, click, and conversion. This isn’t incremental. It’s always-on, AI-driven performance across search, social, display, and video.

POSSIBLE Day 2 Recap Available on Signal & Noise! We spent Day 2 at POSSIBLE in Miami filming with some of the sharpest operators across AdTech, MarTech, and AI. If Day 1 was about promise, Day 2 was about plumbing. The Industry Wasn't Just Talking About AI Anymore—It’s Rewiring Around It. The takeaway is pretty clear: The winners won’t be the ones who “use AI.” They’ll be the ones who re-architect their entire operating model around it. Check out this episode for in depth, 1:1 discussions with: Adam Heimlich (Chalice AI) Ana Mourão (Black & Decker) Mike Finnerty (Mutinex) Xander Kotsatos (Aqfer) David Nyurenberg (InterMedia Advertising) Doug Lauretano (Tuple) Neej Gore (Zeta Global) Jill Randell (Fuse) Tom Koch (TwelveLabs) Todd Ulise (Nomix Group) Each one tackling a different piece of the same puzzle. It's 🔥 . Check it out here: https://lnkd.in/ec8AWyqy

Programmatic isn’t a tech problem anymore. It’s an execution problem. In our latest blog, our EPV Americas Lionel Bensoussan explores why managed service has become a key differentiator, helping brands navigate fragmentation, scale across channels like CTV, and turn strategy into measurable outcomes through AI and multi-local expertise. 👉 Read the full article: https://lnkd.in/eFQu34Gt

If performance drops in one channel, the answer isn’t to push harder, it’s to rethink the mix. At MM+M Transform, Chris Matuszewski shares why marketers need to evaluate media plans at the tactic level as AI reshapes how users engage with search.

This one observation changed my entire approach… Real business players, especially in old-school industries like CRE, are waking up to media and actively building it. I know several big players rolling out platforms this year. On the flip side… Media players and creators who built impressive audiences are now trying to become real business players and figure out monetization, especially with the pressure of AI. The convergence of these two is accelerating. Because it’s starting to become clear… The sweet spot between the two offers a generational opportunity to build a global name.

Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on AI adoption, training gaps, and what skills will remain human.

From supply path optimization to AI adoption, a great discussion on how media is evolving. New interview from Mary Gabrielyan and the Marketecture Media team!

We talk about AI every day in every industry. I think in the era of AI, resonance matters more than ever in advertising. While watching the Andy Awards live judging, Bianca Guimaraes shared something that stuck with me: the importance of having a powerful idea over craft. Because without an idea, what are we really making? Something polished, maybe beautiful, but not something people feel. Advertising isn’t just for brands. It’s for people. AI is making execution faster and easier than ever, but without an idea behind it, the work risks becoming just something nice to look at without empathy, without connection. That’s what led me to Rabbit Hole. From watching Love on the Spectrum to questioning how Google Gemini can support people in ways we often overlook, this project started with curiosity and turned into something much deeper, an attempt to understand real needs, not just solve surface problems. Rabbit Hole has been shortlisted for The International ANDY Awards and is a Finalist for The One Club for Creativity Young One Show and ADC. Grateful for the guidance and support from Professor Joe Staluppi

Proud to see the impact of AI-powered planning and creative innovation on YouTube brought to life through one of our client campaigns on Think with Google. By combining smarter channel curation with AI, we helped drive stronger brand impact - proving that the best results happen when technology and creativity work together. 🔗 https://lnkd.in/g6xFzuEc Excited to see where this goes next 👏