I posted a Unity demo I built with AI in two hours. The LinkedIn comments arrived the same day, and most of them were not about the demo. They were about jobs.
I left them up. People needed somewhere to drop that energy, and my post happened to be the place.
The anger is not misplaced. People are losing work. Studios are quietly disappearing. The GDC 2026 survey put a number on it: 64 percent of visual and technical artists view generative AI negatively, because they can see what is happening inside their own companies.
What I cannot get past is where the criticism is being aimed. It lands on indie devs prototyping in their bedrooms, instead of on Activision, EA, and Ubisoft. Activision sold an AI generated Call of Duty skin in the same period it was laying off artists. EA partnered with Stable Diffusion teams. Ubisoft started shipping AI dialogue. None of those companies were short on budget. They had artists. They chose not to keep them.
This is closer to 2008 than the industry wants to admit. The money did not vanish, it moved. The same investors who used to back game studios are now writing checks to AI companies, and layoffs follow capital. Which raises a question I rarely see asked out loud: when the next few thousand rounds of layoffs land, who is left paying $20, $50, or $250 a month for these subscription tools? The top of the stack assumes a working economy underneath it.
I will keep using AI to prototype. The technology is not going back in the box. The internet survived the dot com bubble and this will too. But I am not going to perform optimism. I will keep the production layer, and I will keep being the person who decides what to put in front of it.
Full write up in the comments.
What are your takes on the current shift in the gaming community?