Noura Sakkijha’s Post

As the year comes to a close, I’ve been reflecting on what we’ve accomplished. 2025 was the most challenging year we’ve had. We navigated the lowest consumer sentiment since 2020, rapidly rising gold prices, and sudden trade policy changes in one of our largest markets — all in a very short period of time. (One day, maybe when I write a book, I’ll unpack all the details.) None of it was easy. What I’m most proud of is how quickly our team stepped in, adapted, and stayed focused on protecting the customer experience. Despite the challenges, we kept moving forward. We grew Mejuri, opened 15 stores, expanded into the Middle East, adjusted our sourcing and distribution strategy in record time, and introduced incredible products — including our second launch of Salmon Gold, to name a few. As we wrap up the year, I’m energized by how the jewelry industry continues to evolve. As traditional luxury becomes more expensive and less accessible, there’s a clear shift toward meaning, self-purchase, and everyday wear. This is exactly what Mejuri was built on — thoughtful design, great craftsmanship, and attainable prices. From day one, we believed jewelry should be about self-expression — about marking the milestones that matter to you. “Buy yourself the damn diamond” wasn’t a slogan; it was a mindset. To now see this philosophy reflected as a core industry trajectory — and to see Mejuri referenced in the McKinsey study and BoF article — is a powerful reminder that we didn’t just follow a trend. We helped define a category. Most importantly, thank you to our community — for showing up for us, believing in us, and continuing to be our champions through it all. We truly wouldn’t be here without you. Grateful for our team, our partners, and our community — and excited for what’s ahead. https://lnkd.in/gqQWge_H