Excited to share today that SEGA and the International Olympic Committee – IOC are teaming up in a multi-year licensing framework, bringing together two globally iconic brands—Sonic the Hedgehog and the Olympic brand! This new collaboration celebrates our shared values including excellence, respect, and friendship, with the first look at the "Olympic Rings" program combining Sonic’s supersonic energy with the Olympic symbol. A full merchandise collection is planned for 2026, and both companies are inviting like-minded brands to join this unique fusion of sports and video games. Thank you to Betty Aldini, Anne-Cécile DAULAY, and Elisabeth Allaman of the IOC for being fantastic partners as well as graciously hosting us at their amazing HQ in Lausanne, Switzerland last week. Also, a big shoutout to Shigefumi Tanzawa, Kristen Zimmer and all the incredible people at both SEGA and the IOC organizations for bringing this dynamic partnership to life. #SEGA #SonicTheHedgehog #Olympics #Innovation #Unity
https://youtu.be/19TF-W2ejr0?si=3akdcXYnLDp_sH9r My theme song for the LA28 Olympics 🇧🇧
Would there be a new Sonic & Mario title, or a multiplatform Sonic at the Olympics?
Definitely excited for any new projects that could come from this!
What does this mean for my Mario and Sonic at the Olympic Games on my DSI?👀
Expecting Sonic at the olympic games 😤
Such a powerful collab.🔥
Love the logo and really cool to see Seb’s and Olympics working together! Dream team
😮
Congratulations 🎉 #teaconnect #iaapa
That's Fantastic! Now let's just hope the next Olympics aren't borked by the US government...