Santander

Wealth Planner Director HNW

Santander Miami, FL

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The Difference You Make:

The Director, HNW Wealth Planner provides advanced financial planning, cross-border tax strategy, and holistic wealth guidance for high-net-worth (HNW) domestic and international clients within a broker-dealer environment. This role partners with financial advisors, relationship managers, and product teams to deliver customized planning solutions covering multi-jurisdictional tax considerations, estate planning, wealth transfer, philanthropic strategies, and investment-related tax optimization. The ideal candidate blends deep financial planning expertise, strong U.S. and international tax knowledge, and the ability to communicate complex matters to sophisticated global clients.


Wealth & Financial Planning

  • Deliver comprehensive, goals-based wealth plans for high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals, families, and closely held entities within the U.S., including clients with complex domestic and cross-border considerations
  • Analyze client objectives related to retirement planning, cash flow modeling, liquidity events, education funding, risk management, estate planning, and multigenerational wealth transfer.
  • Develop customized planning strategies incorporating strategic asset allocation, tax-aware portfolio construction, concentrated equity management, alternative investments, and insurance solutions.
  • Prepare client-ready deliverables, including financial plans, scenario analyses, and portfolio strategy presentations for advisors and clients.

U.S. Tax Strategy & Planning

  • Provide advanced guidance on U.S. federal and state tax considerations affecting HNW/UHNW clients, including income, capital gains, estate, and gift tax planning.
  • Evaluate tax implications of investment strategies, including equities, fixed income, municipal securities, alternatives, and retirement vehicles.
  • Design and implement tax-efficient strategies such as asset location, tax-loss harvesting, charitable giving (e.g., donor-advised funds, private foundations), and estate planning structures.
  • Collaborate with internal and external partners (CPAs, attorneys) to support complex planning strategies, including trusts, gifting programs, and business succession planning.
  • Support planning needs for clients with cross-border exposure, including awareness of international tax considerations (e.g., foreign assets, residency, reporting requirements).

Advisor & Client Collaboration

  • Act as a subject matter expert and advanced planning partner to financial advisors serving HNW and UHNW clients.
  • Participate in client meetings to present planning strategies, articulate tax implications, and provide actionable recommendations.
  • Partner with internal teams—including investments, trust & estate, lending, and insurance specialists—to deliver integrated wealth management solutions.
  • Collaborate with international wealth planning teams and external advisors to address cross-border planning needs for globally connected clients.

Regulatory, Compliance & Documentation

  • Ensure all recommendations align with U.S. regulatory standards, including SEC, FINRA, and Regulation Best Interest (Reg BI).
  • Maintain thorough documentation supporting suitability, fiduciary considerations, and tax assumptions.
  • Support due diligence processes, including KYC/AML requirements, product suitability, and client risk profiling.

Education & Thought Leadership

  • Educate advisors on U.S. wealth planning strategies, tax-efficient investing, retirement planning, and estate planning techniques relevant to HNW/UHNW clients.
  • Develop internal tools, planning frameworks, and case studies to enhance advisor capabilities.
  • Contribute to thought leadership on U.S. wealth trends, tax law changes, and planning strategies for HNW/UHNW clients.


What You Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor’s degree in Finance, Business, or related field (or equivalent experience) – Required.
  • 9+ years of experience in wealth planning, financial advisory, or private wealth management within the U.S. market, with a focus on HNW/UHNW clients.
  • Bilingual English/Spanish – Required.


  • Deep knowledge of U.S. tax rules (income, estate, gift, and investment taxation).
  • Experience working with HNW/UHNW client structures, including trusts, estates, family offices, foundations, and closely held businesses.
  • Strong financial modeling, analytical, and client communication skills.
  • Demonstrated leadership, relationship management, and collaboration skills.
  • Strong understanding of U.S. wealth management products, services, and competitive landscape.


Certifications:

  • Active FINRA Series 7 required - Required.
  • Active Series 66 (or Series 63 and 65) licenses - Required.


It Would Be Nice For You To Have:

  • Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
  • Experience working in a broker-dealer or registered investment advisor (RIA) environment.
  • Familiarity with financial planning software (e.g., eMoney, MoneyGuidePro) and Microsoft Office Suite.
  • Professional designations such as CFP®, CPA, CFA, or CTFA – preferred.

  • Seniority level

    Director
  • Employment type

    Full-time
  • Job function

    Finance
  • Industries

    Banking and Financial Services

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