Director Of Brand Marketing & Events
Director Of Brand Marketing & Events
SBH Fashion
New York, NY
![]()
![]()
![]()
See who SBH Fashion has hired for this role
See who SBH Fashion has hired for this role
Direct message the job poster from SBH Fashion
Title: Director Of Brand Marketing & Events
Overview
The Director, Brand Marketing & Events will lead the development and execution of cohesive, 360 marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role sits at the intersection of brand, digital, retail, PR, and wholesale, ensuring consistent storytelling across every consumer touchpoint and translating brand identity into high impact campaigns while leveraging data to optimize performance.
Responsibilities
Marketing
Overview
The Director, Brand Marketing & Events will lead the development and execution of cohesive, 360 marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role sits at the intersection of brand, digital, retail, PR, and wholesale, ensuring consistent storytelling across every consumer touchpoint and translating brand identity into high impact campaigns while leveraging data to optimize performance.
Responsibilities
Marketing
- Own 360 marketing strategies and calendar for our brands, presenting to leadership and working closely with cross-functional partners to ensure alignment at all touchpoints
- Act as the connector across Marketing, Creative, Merchandising, Sales, Retail, and PR teams
- Translate business and product priorities into clear, actionable marketing strategies
- Lead and mentor team
- Manage external agencies, freelancers, and production partners as needed
- Lead end-to-end development of seasonal and monthly marketing campaigns across all channels
- Set KPIs for each campaign and own reporting on how they actualize
- Ensure cohesive storytelling and alignment across all consumer touchpoints
- Own campaign calendars, aligning product launches, retail moments, and key business initiatives
- Partner closely with Creative Director, Merchandising, and E-Commerce to translate product strategy into compelling marketing narratives
- Oversee Art & Social Media teams, ensuring best-in-class creative execution across all platforms
- In partnership with Creative Director, guide visual direction, content strategy, and brand voice
- Provide strategic input on photoshoots, content direction, and campaign concepts
- Lead marketing strategy and execution for key brand initiatives including runway shows, collaborations, and cultural moments
- Partner cross-functionally to bring large-scale brand projects to life
- Ensure all special projects are fully integrated into broader marketing and communication plans
- Oversee pre, during, and post event storytelling and amplification
- Partner closely with PR & Influencer teams as required to support key initiatives
- 8-12+ years of experience in integrated marketing, preferably within a start-up, digital first fashion brand
- Proven experience leading 360 marketing campaigns and large-scale brand moments
- Strong creative sensibility with experience working cross-functionally in a collaborative environment
- Deep understanding of the fashion landscape and consumer behavior
- Strong organization skills with the ability to manage multiple complex workstreams simultaneously
- Excellent communication and stakeholder management skills
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Staffing and Recruiting
Referrals increase your chances of interviewing at SBH Fashion by 2x
See who you knowGet notified about new Director of Brand Marketing jobs in New York, NY.
Sign in to create job alertSimilar jobs
People also viewed
-
Director, Integrated Campaigns
Director, Integrated Campaigns
-
Director, Brand + Marketing
Director, Brand + Marketing
-
Brand Director
Brand Director
-
Director, Brand Campaigns & Creative Strategy
Director, Brand Campaigns & Creative Strategy
-
AVP, Regional Group Marketing - Americas
AVP, Regional Group Marketing - Americas
-
Senior Director, Brand Marketing Strategy
Senior Director, Brand Marketing Strategy
-
Director of Brand Marketing
Director of Brand Marketing
-
Director of Brand Marketing
Director of Brand Marketing
-
NA Marketing Director, Professional Division
NA Marketing Director, Professional Division
-
Senior Brand Manager
Senior Brand Manager
Similar Searches
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content