160over90

With less than a month until the FIFA World Cup 2026™ kicks off, we’re spotlighting the work our teams have been building heading into the tournament. These numbers reflect the strength of our partnerships, the power of cross-functional collaboration, and the collective effort shaping the globe's biggest sporting celebration.

Our road to the FIFA World Cup started 18 months ago ⚽ 🏆 What began as a brief became a true partnership between The Coca-Cola Company and 160over90, built around a shared belief: this tournament should feel bigger, more open, and more joyful for fans everywhere. On Tuesday, May 19, Ricardo Scorzelli and I will host a fireside chat at Event Marketer Experiential Marketing Summit in Las Vegas to talk about how Coca-Cola is democratizing the fan experience for the World Cup. We’ll discuss how the brand is building experiences that bring the World Cup beyond the stadium, across markets, cultures, and host countries, and how a FIFA partnership spanning half a century continues to show up for the people who make the tournament matter most. Proud of the work. Grateful for the partnership. Excited to be on stage. 📍 Experiential Marketing Summit, MGM Grand ⏰ 2:00 PM - 2:30 PM (PDT)

🚨 New Work Alert: Raider Nation Gets a Telenovela Twist 🇲🇽🖤 The mission wasn’t to market at fans, but to invite them into something that felt culturally authentic, emotionally resonant, and unmistakably theirs. The solution: Corazón Plata y Negro. Thank you to our partners at the Las Vegas Raiders for the opportunity to bring this to life. Shoutout to the team at 160over90 who recognized a powerful truth— The Las Vegas Raiders fandom and Mexican telenovelas share the same emotional DNA: passion, loyalty, triumph, heartbreak and transformed fandom into culture. By reimagining Raider Nation as a serialized, bilingual digital telenovela, the team didn’t just localize content—we created a participatory universe. 🎬 Episode 2 drops later this week. Don’t miss the next chapter. Be sure to Tune In on Youtube: https://lnkd.in/g9MwngjK #CulturalRelevance #SportsMarketing #RaiderNation #160over90 #CreativeStrategy 👏 Huge applause all-around for the integrated partnership and team that made this all possible...building connection—not campaigns—and turning culture into community. Kristen Banks, Nell W., Marcus Padilla, Janella Lacson, Rebecca Finlay, Ted Quann, Dan Stewart Jr, Max Paolucci, Grace Ju-En Kim, Justin Padilla, Anderson Bradshaw, Andrew Nigrelli, Paula Isabelle Rodriguez Ramirez, Monica del Rio, Gabriella Hernandez, Kelli Gannon

Another chance to join the 160over90 Team!

From Super Bowl and March Madness to Formula 1, NFL Draft, and global hospitality experiences, 2026 has already been packed with bold ideas and unforgettable moments. Across every corner of the business, our teams have continued pushing creative and brand experiences forward - moving fast, thinking bigger, and building work that connects with fans beyond game day. Here’s a look at some of the moments that have defined the year so far.

We don’t just tell brand stories—we build them with our partners. Proud to collaborate with the Las Vegas Raiders on the launch of Corazón Plata y Negro, a bold, bilingual digital telenovela that reimagines Raider Nation through passion, loyalty, drama, and unmistakable Silver & Black energy. Inspired by iconic Mexican storytelling, this series brings Raiders fandom to life as an over‑the‑top love story—authentic to the culture, deeply emotional, and designed to resonate with both die‑hard football fans and culture‑first audiences in Mexico and beyond. Concepted, produced, and edited by 160over90 in close partnership with the Raiders, Corazón Plata y Negro is now live across Raiders social channels—and streaming in full on the Raiders YouTube channel. Tune in, catch the episodes, and experience Raider Nation like you’ve never seen it before. 🖤🏴☠️ 👉 Watch now on the Raiders’ YouTube channel: https://lnkd.in/eZJug3rZ

Last weekend in Miami, our team supported Audi of America and the Audi Revolut F1 Team at the Formula 1 Crypto.com Miami Grand Prix - a major moment surrounding the brand’s U.S. F1 debut. From the three-tier Audi Turn 1 Club hospitality suite to branded vehicle displays amplifying the Audi F1 Miami merchandise collection with IMCF, custom OOH creative across the city, and the official fan experience in Wynwood, our teams helped bring the brand to life across every touchpoint. Proud of the collaboration, creativity, and execution that made this weekend possible both on the ground and on the track. 🏁 Photo Credits: Audi Revolut F1 Team Tilt Creative + Production

We don’t just tell brand stories—we build them with our partners. Proud to collaborate with the Las Vegas Raiders on the launch of Corazón Plata y Negro, a bold, bilingual digital telenovela that reimagines Raider Nation through passion, loyalty, drama, and unmistakable Silver & Black energy. Inspired by iconic Mexican storytelling, this series brings Raiders fandom to life as an over‑the‑top love story—authentic to the culture, deeply emotional, and designed to resonate with both die‑hard football fans and culture‑first audiences in Mexico and beyond. Concepted, produced, and edited by 160over90 in close partnership with the Raiders, Corazón Plata y Negro is now live across Raiders social channels—and streaming in full on the Raiders YouTube channel. Tune in, catch the episodes, and experience Raider Nation like you’ve never seen it before. 🖤🏴☠️ 👉 Watch now on the Raiders’ YouTube channel: https://lnkd.in/eZJug3rZ