Assistant Director of Gyms

Overview

The Assistant Director of Gyms is a people-first, execution-focused leader responsible for ensuring that Sender One’s standards, systems, and core values are consistently executed across all assigned gym locations.

This role bridges company strategy and in-gym reality—translating priorities into clear action, driving follow-through, and holding a high bar for execution across every part of the gym experience.

Through hands-on coaching, operational oversight, and consistent presence in gyms, the Assistant Director develops Gym Managers and their teams, strengthens day-to-day execution, and ensures every location delivers a high-quality, consistent Sender One experience.

This is an on-site leadership role requiring regular presence across assigned Sender One locations, as determined by the Director of Gyms.

Responsibilities

People Leadership & Development:

• Coach and develop Gym Managers through regular 1:1s, real-time feedback, and structured development plans
• Reinforce Sender One’s Core Values by modeling expectations and holding leaders accountable in daily operations
• Support Gym Managers in building strong, values-aligned teams across all departments
• Partner with Gym Managers on performance management, including coaching through difficult conversations and ensuring timely follow-through
• Identify leadership gaps and actively develop emerging leaders within each gym
• Ensure Gym Managers are clear on expectations, priorities, and what success looks like in their role
  
  

Operational Execution & Consistency

• Ensure consistent execution of Sender One standards across all assigned gyms, including:
• customer experience
• risk and safety
• cleanliness and facility standards
• Sender City operations
• programs and classes
• Conduct regular in-person site visits, audits, and floor presence to inspect and uphold standards
• Identify execution gaps quickly and work directly with Gym Managers to implement clear, timely action plans
• Drive adoption and consistent use of SOPs, systems, and company-wide initiatives
• Ensure that new initiatives are not just communicated, but fully implemented and sustained over time
• Act as the primary point of accountability for day-to-day operational consistency across locations
  

Programs & Community Experience

• Partner with Gym Managers and Program Leads to ensure strong, consistent execution of:
• youth programs and camps
• adult instruction
• climbing teams
• yoga and fitness offerings
• Ensure programs are delivered consistently across locations in alignment with company standards
• Identify execution gaps in programming and implement improvements to increase participation, retention, and overall quality
• Support Gym Managers in staffing, scheduling, and operational delivery of programs
• Maintain a high bar for guest experience across all program offerings
  

Financial Performance & KPI Execution

• Support Gym Managers in achieving financial targets across:
• membership growth
• program revenue
• payroll management
• Review KPIs regularly with Gym Managers and drive clear action plans to address performance gaps
• Identify trends in performance and ensure timely adjustments are made at the gym level
• Reinforce accountability to labor targets, revenue goals, and operational efficiency through consistent follow-up
• Ensure Gym Managers are not only aware of their numbers, but taking action on them
  

Accountability & Follow-Through

• Translate company priorities into clear, actionable expectations at the gym level
• Maintain consistent communication and follow-up to ensure priorities are executed
• Track progress across locations and hold Gym Managers accountable to timelines and outcomes
• Ensure commitments made by Gym Managers and teams are completed fully and on time
• Escalate larger risks, performance concerns, or systemic issues to the Director of Gyms when needed
• Act as a key driver of execution discipline across all assigned gyms
  
  

Cross-Functional Execution

• Partner with Marketing, Routesetting, Risk & Safety, and Facilities teams to support strong on-the-ground execution
• Ensure Gym Managers are effectively implementing cross-functional initiatives in daily operations
• Identify and remove barriers that impact execution across departments
• Provide feedback to cross-functional teams on what is and isn’t working at the gym level
  
  

Profile

• Strong operator with multi-department or multi-location leadership experience
• Proven ability to coach and develop managers and hold a high bar for performance
• Highly organized with strong follow-through and attention to detail
• Comfortable being hands-on, present in gyms, and actively involved in operations
• Clear, direct communicator who sets expectations and follows up consistently
• High accountability mindset—does not let things slip through the cracks
• Passionate about climbing, community, and developing people
• Embodies Sender One’s Core Values in decision-making and leadership style
  
  

Salary And Commitment

• Salary: $85,000 – $100,000 / year
• Must be able to work a minimum of 40 hours per week (Sun–Sat)
• Must be able to attend regular Manager meetings and All Staff meetings
• Expected to be physically present in gyms multiple days per week to support operations