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SOME OPT FOR TRADITIONAL SPONSORSHIP, SOME OPT FOR A CROSS-COUNTRY BUS TOUR Thank you to Marketing Dive for this piece on how The Home Depot and the Men in Blazers Media Network are approaching the road to the biggest sporting event in North American history—not with traditional sponsorship assets, but with storytelling, cultural credibility, and authentic fan connection. And yes, a big content-machine of a bus. Over the 39 days of the the World Cup, The Home Depot and Men in Blazers will stare the open road in the face with a custom-built, co-branded bus that doubles as a traveling studio on a tour of select host cities, including Los Angeles, Seattle, Philadelphia, Atlanta, Boston, Dallas and the New York-New Jersey area. We’ll also be spearheading three distinct content offerings including a daily podcast named “Morning Cupdate,” anchored by broadcaster Betty Glover; a five-part “DIY FC” series that highlights youth programs and community-led initiatives; and a three-part docuseries that follows the Men in Blazers’ journey across the nation this summer. As Allison Kolber, VP of Integrated Marketing at Home Depot, told Marketing Dive: “This partnership with Men in Blazers allows us to show up in meaningful ways for our customers — celebrating local stories, supporting the people building the game, and connecting with soccer fans across the country.” “[Home Depot] is a brand that has empowered millions of Americans to dream, create and build,” Men in Blazers CEO Roger Bennett said “Football in America is a journey of millions of men and women building community, fandom, the very popularity of the sport, city by city, game by game, player by player.” We’ve believed our job was not simply to cover the growth of soccer in America, but to help build it. And thanks to our partners at Home Depot, including Molly Battin, Allison Kolber, Amanda Morris, Chase Woodfin, Samantha Palm, Tyler Kimbrough, and Heather Dade-Themelis, we’ll roll into the biggest summer of soccer yet. Full article: https://lnkd.in/gz6dYJku