We are very excited to share an evolution to our leadership team. Founder Jamie Salter has transitioned to Executive Chairman, elevating Matt Maddox to President and CEO.
Authentic Brands Group
Technology, Information and Media
NY, New York 165,718 followers
Authentic Brands Group is the world’s leading owner of sports, media, entertainment and lifestyle intellectual property.
About us
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 1,700 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, Guess?, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter. For more information, visit corporate.authentic.com. ***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***
- Website
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https://corporate.authentic.com/
External link for Authentic Brands Group
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- NY, New York
- Type
- Privately Held
- Founded
- 2010
Locations
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Primary
Get directions
1411 Broadway
NY, New York 10018, US
Employees at Authentic Brands Group
Updates
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In celebration of the new ROXY and Juicy Couture collaboration, eight creators from Spain, the U.K., France and the U.S. were brought together in Marbella, Spain for an immersive brand trip. Set against the Mediterranean coast, the getaway blended sun-soaked moments with community-driven storytelling. Guests enjoyed a Y2K-inspired yacht day and paddleboarding at a private beachfront villa, capturing the playful, nostalgic spirit of the collection through a globally connected creator community.
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Week after week, Authentic continues to make its presence felt, from Sports Illustrated Swimsuit releasing their 2026 issue, Kat the Label hosting a Marilyn Monroe popup, the “Roast of Kevin Hart” now streaming on Netflix, the Eddie Bauer Adventure Club opening in Moab, Hunter Boots Ltd debuting new stores in China, Authentic and RVCA taking the stage at Global Citizen NOW to ROXY and Juicy Couture teaming up for a Y2K-inspired capsule, a reflection of what it means to sit at the intersection of culture.
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Our Chairman, Founder and CEO Jamie Salter joined world-class executives, policymakers and cultural leaders at Global Citizen NOW in New York City to tackle one of the most pressing questions facing businesses today: not whether AI will transform the way we work, but how companies can operationalize it in a way that's meaningful and built to scale. Jamie spoke to Authentic AI and how the platform is compressing work that once took days into hours, and delivering real results. He also stressed that our competitive edge lies in how AI is trained and who's using it.
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Authentic Brands Group reposted this
Right here, Right now. Our partners are taking action where it matters most, united in their commitment to act today so that we can save tomorrow. #GlobalCitizenNOW Authentic Brands Group Bridgewater Associates Cisco Delta Air Lines 2PointZero MetLife PayPal Procter & Gamble
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Travel + Leisure Co. have announced the launch of the new Eddie Bauer Adventure Club in Moab, Utah. Rooted in more than a century of outdoor heritage, the club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.
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Excited for this partnership with Mercado Libre!
Excited to celebrate another milestone in Authentic’s global marketplace expansion strategy with the launch of our partnership with Mercado Libre. 🇲🇽 Together, we’re bringing iconic brands including Reebok, Champion, Nautica, Dockers, and more to millions of consumers across Mexico through one of Latin America’s leading ecommerce platforms. Proud of the teams across Authentic Brands Group and Mercado Libre for bringing this to life. Big opportunity ahead in LATAM. Read more: https://lnkd.in/g-j46Y9z #Ecommerce #Marketplaces #Retail #LatinAmerica #Mexico #MercadoLibre #AuthenticBrandsGroup #Fashion
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From this week's headlines to its biggest moments, the Authentic portfolio is right in the middle of it all. Sports Illustrated hosted the Miami Race Weekend’s Circuit Series, Ted Baker opened a boutique shop-in-shop at Selfridges Trafford, Kevin Hart crowned the winner of his Netflix TV show “Funny AF” and Sports Illustrated Resorts delivered premium on-site hospitality at the Kentucky Derby, proving that when culture shows up, so does Authentic.
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オーセンティックは、グローバルに展開するブランドポートフォリオを通じて、スポーツ、エンターテインメント、ファッションの分野で新たな価値創造を加速させています。 シャキール・オニールがプロダンクリーグ「DUNKMAN」を立ち上げたことや、ケビン・ハートのNetflix新番組など、オーセンティックは世界的に著名な人物と共に新たなコンテンツ体験を創造しています。さらに、デビッド・ベッカム（製品コラボレーションを含む）、リーボック、チャンピオンといったブランドとの多様なパートナーシップを通じて、オーセンティックは文化との繋がりを拡大しています。 オーセンティックは今後も、アイコンやブランドの影響力を活用し、グローバル市場におけるブランド体験をさらに進化させていきます。 詳細は、ニュースルーム5月号をご覧ください。
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Reebok partnered with luxury Swiss watchmaker H. Moser & Cie., to host an interactive experience at Lavan Chelsea in New York City, that brought together media, influencers, collectors, executives and cultural tastemakers to celebrate the new Streamliner Pump timepiece. The event transformed the venue into an immersive brand showcase, complete with gaming activations, basketball experiences, live DJ sets and a surprise appearance by NBA legend Dee Brown, whose nostalgic entrance reinforced the continued cultural resonance of the Reebok Pump franchise. Through a focus on innovation, sport and craftsmanship, the experience positioned Reebok within a more elevated luxury and design conversation while maintaining the brand’s deep connection to sport and culture.
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