Real Chemistry

What makes great pharma creative stand out? Our Executive Creative Director Christopher Charles shares his perspective from inside the Cannes Lions Pharma jury room. The conversation explores the tension between craft and compliance, the rising bar for emotional storytelling, and why the most effective work today earns attention by feeling deeply human, not just medically accurate. Take a listen via MM+M - Medical Marketing and Media https://bit.ly/4wDdipB

AI is quietly changing the biotech visibility game. Not just how companies communicate, but how they’re discovered in the first place. Because increasingly, the first “audience” for your science may not be a person at all. It may be an AI system deciding what gets surfaced, summarized, and trusted. That raises a very different question for biotech brands: if AI is becoming part of the discovery layer, what signals are you actually putting into the ecosystem? Learn more from Andrew Nelson: https://bit.ly/3Rtoq8t

We know our work is only as good as the people behind it. This year, two of our best have earned recognitions that speak to just how good they are.    - Amy Atwood. PM360 Magazine ELITE 100, Change Management Champion. Amy works under the conviction that transformation only sticks when the people being impacted are invested in its success. Through our advisory practice, RC Resolve, she's helping leaders communicate through the moments that test an organization most. She leads with empathy, clarity, and trust.     - Melanie Shapiro. 2026 The Clios Health Champion. Melanie has spent years building something rare in healthcare communications: programs designed with patients and caregivers, not just for them. That collaboration is changing what authentic healthcare communication looks like.    They embody the care and excellence that define our work as a company. It's why we took home 9 awards for our client work across PRovoke Media's North America SABRE and Innovation SABRE Awards, plus the PRWeek Healthcare Awards. Thank you to the clients who trust us and the people who make us who we are.

The momentum continues. Real Chemistry climbed to #11 in PRWeek UK’s Top 150 Consultancies rankings following a week of prestigious accolades across the board. Reflecting our commitment to sharpen our edge and expand our global capabilities. And most of all, our commitment to our clients. Our work in healthcare is continuously gaining recognition across the communications industry. https://lnkd.in/e6YiersG

AI is becoming a new front door to healthcare information. But credibility still matters most. As AI reshapes discovery, it’s clear that precision matters more, authoritative media matters more, and message consistency is non-negotiable. In healthcare, misinformation isn’t just a brand risk. It can be a patient safety issue. Our own Campbell O'Connor’s latest piece explores what communicators need to do now to keep brands credible, visible and trusted. https://bit.ly/4dC9VHZ

A big night for us at the PRWeek Healthcare Awards! In addition to multiple wins for our client work, we were honored with Outstanding Agency of the Year, Campaign of the Year, and Outstanding Agency Professional for Emily Poe. Healthcare is only becoming more complex and we know impact comes from connecting the dots across audiences and markets. Last night’s recognition reflects the strength of our integrated model—from communications to creative, analytics to influencer marketing and AI—all of us working as one to deliver meaningful outcomes. As Group President and Chief Strategy Officer for our Integrated Communications practice, Emily Poe has been instrumental in that approach, advancing an insights-forward, AI-enabled model while empowering teams to turn bold ideas into lasting impact. This award signals that the industry recognizes what we've known all along: she is outstanding. Our thanks to PRWeek, our clients, and our people for helping make this recognition possible. https://bit.ly/3OOUHpO

There's a pattern to the people who build things that didn't exist yet. The work doesn't fit the existing categories. The questions get bigger, not smaller. Other people start asking to be part of it. That's been the experience of watching Jewel Jones Truxon build our Global Inclusion and Health Equity practice, including The Health Dignity Initiative by Real Chemistry. The Aspen Institute is now featuring her as a First Movers Fellow, and the conversation covers the throughline across her work: better health starts with dignity. There's more to build. We're glad she's building it here. Read the conversation: https://bit.ly/4ngYdWG

Real Chemistry has been named PRovoke Media’s 2026 North American Agency of the Year. Not just in healthcare. We were named Agency of the Year across all business sectors. For 25 years we’ve been building something different in healthcare communications: insights that sharpen strategy, technology that extends what is possible and creative that moves people. All of it powered by the 2,200+ people who make this place what it is. To our clients, our partners, and our teams: thank you. We look forward to all that's still ahead. Thank you, PRovoke Media, for this recognition. https://bit.ly/3PaTQQ9

In healthcare, attention is easy. Consideration is harder. At Real Chemistry, Pinterest is driving some of our highest-performing content right now. Our in-house social media expert, Bre Thomlison, joined Pinterest Business to unpack why and how user mindset makes the difference. When discovery is intentional, people don’t just scroll—they consider. And in healthcare, that’s what drives action.

Recognition in one market is meaningful. Recognition across markets says something bigger. After being named one of PRovoke Media’s 2026 100 Best Agencies in North America, we’re proud to see our UK team recognized among PRovoke Media's 70 Best Agencies in the UK. It shows how we’ve built Real Chemistry not as a network of regional offices, but as a connected global model, grounded in deep healthcare expertise and with specialization in individual markets. We’ve expanded our EMEA presence, bringing together the right leadership and expertise across regions, building a system designed to meet the needs of our clients across the healthcare and life sciences sectors. No matter the market, our people and our clients make our success possible. As always, this recognition belongs to them. https://bit.ly/4cJT7yz