“Influencer” feels like the word of the moment, but the dynamic is centuries old (people shaping opinions, behaviors, and decisions at scale). What’s new is how much money is moving through it, and how much of that money is being measured against the wrong things. In this piece, starpower unpacks four expensive misconceptions in influencer marketing today: the follower count fallacy, the one-and-done campaign, the measurement crisis, and the ugly truths some platforms won’t tell you. As the space matures, the difference between noise and real influence is becoming harder—and more important—to define. Worth a read if you’re thinking about where this channel goes next and what meaningful partnership should look like moving forward. https://lnkd.in/es4ynZuF
starpower llc
Entertainment Providers
New York, NY 4,213 followers
We Are An Influencer & Culture Marketing Agency Powered By Technology, Strategy & Creative
About us
starpower is an Influencer and Culture Marketing agency powered by Technology, Strategy and Creative. Our expertise is Celebrity, Influencers and Entertainment and our roots are in health and wellness. Since 2007, starpower has been the Bridge between Hollywood and Healthcare. We are reshaping the intersection of healthcare and pop culture. We have negotiated more than $1B in global entertainment partnerships. starpower is the largest buyer of Celebrity Talent, Influeners and Creators. Our relationships and technology provide access to more than 20M Celebrity Talent & Influencers. Our team is comprised of 125+ pop culture strategists whose collective experience spans a variety of notable backgrounds including entertainment marketing, public relations, advertising, sports marketing, music, fashion, beauty, legal counsel and talent representation.
- Website
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http://www.starpowerllc.com
External link for starpower llc
- Industry
- Entertainment Providers
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Entertainment and Marketing
Locations
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Primary
Get directions
915 Broadway
Suite 1109
New York, NY 10010, US
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Get directions
9465 Wilshire Boulevard
Suite 300
Beverly Hills, CA 90212, US
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Get directions
2 Sheraton Street
2nd Floor, Medius House
London, W1F 8BH, GB
Employees at starpower llc
Updates
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Big Game week in SF 🏈 starpower llc + Real Chemistry are on the ground all week—bringing together brands, creators, and culture.
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Yes! Isabel O. Flaminia Narciso!
This holiday season, we’ve got the perfect +1 for you and your crew. We’re beyond proud to partner with global superstar Troye Sivan to bring Snowed In with Troye Sivan to life for Smirnoff Ice. Our social-first, episodic series tapped into new rituals and social dynamics for Gen Z during the festive season, injecting cultural relevance by turning dry, forced moments into hype-worthy, Ice-fuelled hangouts, where the unexpected (and even uninvited) becomes part of the fun. You bring the crew. We’ll bring the Ice 🧊 SixTwentySix | starpower llc | Diageo
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Yes Alex Fischler and Liam Riebling !!
🥃 Lagavulin has been one of my favorite brands to work with — and looking back on the year we’ve had, it’s easy to see why. We had fun! We pushed the needle, meeting consumers where they were and showing up with intention across cultural spaces. Highlights included: ✨ A grant slam event with Racquet Media, serving up cocktails & good vibes at their Spring Edition release party in Mar Vista. ✨ Lagavulin’s sponsorship with Wales Bonner for the Pre-Met 'Togetherness' event, hosted at the iconic Guggenheim Museum. ✨ The creation of the official Lagavulin Tartan, designed in partnership with Simon Goldman and Myles Kusaba, woven by LOVAT MILL LIMITED, and celebrated with a culture-forward launch event during New York Fashion Week alongside Coveteur. ✨ A street-level pop-up with McNulty's Tea & Coffee Co., Inc., offering complimentary coffee during the NYFW hustle, with moments captured by with Johnny Cirillo of 'Watching New York.' ✨ A weekend off the grid with Outstanding in the Field, with beautiful dinner pairings, foraged-ingredient cocktails, and the breath taking views of the Sonoma Coast at Richardson Ranch. ✨ Closing out the year with warmth and wit through Nick Offerman’s Holiday Workshop — a bespoke, craft-forward experience complete with Nick’s wood shop elves, live wood burning and custom engraving, hosted at Todd Snyder Venice Bungalows. 🔥 It’s been an incredible year for Lagavulin — and it feels like it’s only just getting started. 💛 It's not everyday you get to partner with a brand team that leads with intention, creativity, trust and collaboration. None of this is possible without Peter Sundry Chidinma Hannah Nnoromele Daniel Mazier ✨ Incredibly talented IAT partners Hunter [Emma Cullen Kennedy Lynch Kate Boyman Sophia Becker) starpower llc (Alex F. Liam Riebling) PHD (Steven Salazar Keri O'Brien Holly Lin) Leah Stoltz & many others. ✨ All-star NVE Experience Agency (Rich Canore Hannah Kitkowski Jillian Jacoba Kylee Bain Jeff Dickens Sebastian Lizarazo & many others!) 🥃
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+10
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Excited to have Parul join us!
Excited to begin my new role as VP, Business Affairs and join the stellar team at starpower llc!
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starpower llc reposted this
Proud to be part of the launch of this important campaign featuring James Van Der Beek, in partnership with Guardant Health's Shield™ — raising awareness about the often-overlooked symptoms of colon cancer and the power of early, noninvasive screening. James shares a deeply personal story to help others recognize the signs and take action. Colon cancer is one of the most preventable — if we catch it early. Hope this sparks conversations, screenings, and ultimately, saves lives. https://lnkd.in/ebr3ZES4 #client #ColonCancerAwareness #ShieldTest #GuardantHealth #JamesVanDerBeek #starpower #HollywoodandHealthcare #realchemistry starpower llc