We caught up with Ted Murphy, Founder and CEO of COEY, ahead of his 2026 Pet Summit keynote session. He shared how the industry has evolved, where it’s headed next, and what it means for how businesses show up and connect. Learn more about The Pet Summit, the #1 pet industry education event: https://thepetsummit.com/ #ThePetSummit #PetIndustry #PetIndustryEducation
About us
The Pet Summit is brought to you by the American Pet Products Association and is offered alongside the Global Pet Expo annually in Orlando, Florida. Through these events, APPA aims to gather, inform, and connect a pet-centered community, bringing the foremost conversations in pet industry education, research, and commerce together.
- Website
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http://www.thepetsummit.com
External link for The Pet Summit
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Nonprofit
- Founded
- 2019
- Specialties
- pets, social media, marketing, influencers, branding, small business, start ups, podcasts, conferences, virtual events, and animals
Locations
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Primary
Get directions
New York, US
Updates
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Save the date for The Pet Summit 2027 🐾 📅 March 15–18, 2027 The Pet Summit delivers curated education and high-impact networking for the pet industry, designed to drive real business activation. With seven dynamic, future-focused educational tracks, it’s where brands, retailers, and leaders come together to shape what’s next. Be a part of where the pet industry comes to learn, connect, and grow! https://thepetsummit.com/
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At The Pet Summit's Marketing Innovation Lab, pet industry pros collaborated and competed to build strategic campaigns that bring nonprofit missions to life. Small teams developed creative, emotionally resonant concepts aligned with each nonprofit’s goals—showcasing the power of storytelling and strategic messaging in the pet industry. #ThePetSummit #PetMarketing #Innovation #PetIndustry #NonprofitImpact #PetContent
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The Pet Summit reposted this
The week has officially kicked off with Andrea Binder from NIQ sharing A LOT of data about sustainability trends in the pet industry. A few highlights: 1️⃣ Only 1 in 20 consumers take no action to live sustainability. 2️⃣ There are 162 environmental claims on dog food - and many are not clear 3️⃣ Pet parents care more and more likely to spend more for sustainable products. There was a lot to unpack and I’m looking forward to having more conversations around sustainability in pet this week. Join us today in room 230c! #ThePetSummit #Sustainability
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And the winner is… Pets in the Classroom! 🏆 A huge congratulations to this incredible team for taking the top spot at the Marketing Innovation Lab. Their campaign captured hearts and highlighted the powerful impact pets can have in educational settings. From idea to execution, this was creativity, purpose, and collaboration in action. A huge thank you to everyone who participated in the Marketing Innovation Lab! 👏