Samsung Electronics America

Leading up to Global Accessibility Awareness Day (GAAD) employees from the U.S., Canada and Mexico came together in this year’s Samsung Accessibility Festival Week (AFW), for interactive sessions and exhibitions to raise awareness of the power of accessibility. As part of the campaign, coworkers from the U.S. and Canada got a chance to explore Accessibility Exhibition Zones to learn more about the importance of digital inclusion. These live demonstrations of Samsung’s newest accessibility features provided interactive activities that highlighted the many ways technology can better support people with visual, auditory, motor and cognitive disabilities. We also partnered with The Stray Point Project to support the incredible artists behind their mission to empower individuals with developmental and intellectual disabilities through art. We’re grateful for our True Ability Affinity Group for helping champion accessibility awareness and inclusion across Samsung. Their advocacy and partnership continue to foster meaningful conversations and help create a more inclusive workplace and customer experience for all. And a special thanks to Access USA AudioEye Havas Disability:IN & GAAD (Global Accessibility Awareness Day) Foundation for helping make our 1st Regional Campaign a success!

Built to work seamlessly within the Galaxy ecosystem, our new intelligent eyewear enables hands-free, heads-up experiences designed to bring the latest in AI innovations to life. Unlock features like real-time translations, navigation assistance, photo capture and more, all without ever taking out your phone. Crafted in partnership with Warby Parker and GENTLE MONSTER, this new AI-powered form factor blends style with seamless, personalized experiences, allowing users to stay connected in more natural ways. This launch represents an exciting step toward making AI feel even more intuitive, accessible and integrated into everyday moments.

Samsung has once again been ranked #1 in overall customer satisfaction for mobile devices in the 2026 American Customer Satisfaction Index (ACSI®), marking the third consecutive year leading the category.   This recognition reflects Samsung’s continued commitment to evolve alongside the needs of our customers, delivering not only innovative mobile experiences, but also the care and support that helps users stay connected with confidence.   And, we’re proud to share we also earned top marks across key attributes that matter most to consumers, including service quality, product performance, battery life, ease of use, durability and AI feature performance — while also ranking strongly among Gen Z consumers. Thank you to our Samsung Care and Mobile eXperience Business teams whose dedication continues to drive memorable experiences for our customers. 

Across Samsung, our employees are stepping into local classrooms and sharing their knowledge with students to help expand awareness of STEM education and the many career paths innovation can unlock. Through in-class engagement, employees are bringing real-world experiences directly to students, introducing them to what it means to think like an innovator while exploring how technologies and wireless communication shape the world around us. By connecting classroom learning to real careers, our people are helping spark curiosity, creativity and problem-solving in the next generation. During one recent visit, Chandra Kallem encouraged students to think like an engineer to understand the world around them – sharing insights on STEM, the evolution of wireless technology and how Samsung helps build faster, smarter networks. We’re proud to spotlight employees like Chandra and others who are helping broaden students’ exposure to future opportunities.

This Customer Experience Day, we’re proud to celebrate our Customer Contact Center teams, not only for the impact they make each day, but also for continuously raising the bar for care innovation—combining empathy with their expertise to build trust through every conversation. Recently recognized by Business Intelligence Group in the 2026 Excellence in Customer Service Awards, our Contact Center Teams were honored for delivering measurable, human-centered experiences in today’s evolving service landscape. From all of us at Samsung, thank you for bringing intention and care to every interaction. Your commitment and passion continue to set the industry standard.

In recognition of Global Accessibility Awareness Day, we’re spotlighting 11 ways Samsung is building more inclusive experiences across our ecosystem. Discover features like Relumino Mode for enhanced visibility, Live Translate for real-time understanding, and adaptive audio powered by AI — designed to support vision, hearing, mobility and more. Explore the full list and learn how Samsung is helping create a more inclusive digital experience for all.

Investing in the next generation starts with showing students what’s possible. Through our longtime partnership with Junior Achievement of New Jersey, Samsung employees Robert Sim and Joy Lee recently visited Fort Lee High School to speak with students participating in NAF's Academy of Finance program about career growth, leadership, and navigating life after graduation. During the session, Robert shared how his journey began in the U.S. Air Force before leading him to Samsung, where he now works in Go-To-Market Strategy for the Digital Appliances division. He spoke with students about leadership, adaptability, teamwork and the importance of staying open to opportunities even when the path ahead feels uncertain. Joy reflected on her experience as a first-generation lawyer and child of immigrants, sharing how staying curious, welcoming challenges, and building community helped shape her career journey from private practice to Samsung’s Employment Law team. She encouraged students to embrace unfamiliar territory, stay confident in their voice, and be empowered to make choices that create positive impact on others, wherever their careers lead. Together, they gave students a firsthand look at the many paths a profession can take – echoing Samsung’s commitment to exposing students to future career possibilities, strengthening community connections and empowering the next generation to think bigger about what their future can hold.

Samsung Week is back, and this year it’s powered by AI. Samsung AI Week is an entirely new shopping experience designed to bring Samsung’s vision of “Your Companion to AI Living” to life. From May 11 through June 7, consumers will get the chance to explore our latest innovations, discover new products and experience the best of the Samsung ecosystem —where your devices don’t just connect, they adapt, learn and progress with you. Our 2026 lineup is designed to help you move better with personalized wellness insights powered by Galaxy AI, watch smarter with immersive, AI-enhanced viewing, and live easier with a connected home that simplifies everyday routines. Whatever you’re in the market for, you can shop confidently knowing Samsung is more than a collection of products, it’s an AI-powered ecosystem designed for smarter living.

This year’s Take Your Child to Work Day at Samsung was one for the books! Watch as our future innovators take over Samsung for a day filled with curiosity, creativity and plenty of unforgettable moments as they get a behind-the-scenes look at the people, ideas and innovations helping shape tomorrow. #FutureInnovators #LifeAtSamsung

This Mother’s Day, we’re celebrating the many ways motherhood and leadership go hand in hand. For Natalie McDowell, being a mother of two has shaped the way she leads as Senior Manager of the HRBP & Generalist Team at Samsung Electronics America. During the day, Natalie brings a people-first mindset to supporting employees and building meaningful partnerships at Samsung. Outside of work, she enjoys spending time with family, camping and cheering on her son from the soccer field sidelines. She believes many of the lessons that guide her as a mother, like patience, grace and prioritization, also influence how she shows up at work. “As a working mom, I’ve learned to lead with intention and heart, focus on what matters most, give myself grace along the way, and ensure I give my boys someone to be proud of.” With more than 15 years in Human Resources, she credits her parents’ work ethic, the unwavering support of her husband, and her role as a mom, for shaping both the person and leader she is today. Thank you for sharing your story with us, Natalie, and for reminding us that leadership, like motherhood are both rooted in care. #LifeAtSamsung