Lions & Tigers reposted this
I tap in external pros when I need to skill up, this time on personal brand. Catlin O’Shaughnessy Coffrin shared some of the best self-reflection questions she asks of execs: Who do you exist to serve? Why do you care about them? What got you into this work? What have you learned from it? What do you “always say?” What is at the heart of your business? Why do you do what you do? What wisdom have you amassed along the way? What matters in this next leg of your career? In this short time you have on this earth.. what is it that you want to say? // I've worked through many of these throughout the years, but this one is sitting with me right now, especially: *What matters in this next leg of your career?* With so much change in our workforce happening, leaders REALLY need to think about what dent we all plan to make - because the demand for our skills/products/services/thoughts/personal brand is changing, too. Cat's list reminded me of this picture I snapped a few weeks ago. I was walking through the halls of our office, and was struck by this image: walls filled with thinking out loud, working through problems and developing solutions. All centralizing on this clear call to action: Make something people want. And more than that... I think Cat is asking us to meet the moment by being the leader people want to make stuff for. What is sitting with you right now?