Just Ice Tea’s cover photo
Just Ice Tea

Just Ice Tea

Food and Beverage Services

Bethesda, Maryland 12,533 followers

Just Ice Tea From the creators of Honest Tea.

About us

JUST ICE Tea is an organic, fair trade, ready-to-drink tea line from the creators of Honest Tea in unsweetened or Just Sweet Enough® varie-teas

Website
https://justicetea.com/
Industry
Food and Beverage Services
Company size
11-50 employees
Headquarters
Bethesda, Maryland
Type
Privately Held
Founded
2020
Specialties
Bottled tea beverages, Responsible sourcing, Iced tea, Organic, Fair Trade, and Just Sweet Enough

Locations

Employees at Just Ice Tea

Updates

  • Big news — we’re officially launching our Peach Oolong Tea, Half Tea & Half Lemonade, and Honey Green Tea nationally with Kroger! You can now find Just Ice Tea across the country at select Kroger stores, including Mariano's, Roundy's Supermarkets, Inc.'s, Dillons, King Soopers/City Market, Fry's Food and Drug, Fred Meyer, Ralphs Grocery Company, Smith's, and Harris Teeter. 🍑🍋🍯.   This is a huge milestone for us as we continue to bring real brewed, organic tea to more communities nationwide.   Special thanks to our partners at Acosta and Larry Best for helping make this launch possible.   If you’re near a Kroger, keep an eye out… and let us know when you spot us 👀   #JustIceTea #Kroger #RetailLaunch

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  • We believe the best way to build a brand is by showing up authentically—for our community, our partners, and the people behind our products.   That’s exactly what our Pour It Forward Farmers Market Tour is all about. This Earth Month, we’re supporting local farmers through our weigh-and-reward system—encouraging market-goers to stock up on fresh, local produce. The more you buy and weigh at our booth, the more bottles and cans you earn from us 🍓🥬   It’s simple: we’re not here to compete with farmers—we’re here to support them.   This past Sunday, we brought the tour home to Bethesda, MD at the Bethesda Central Farm Market. It was raining, but we still showed up. Farmers don’t have a choice—and we were proud to be there for them.   We kicked off the morning with 11 incredible local influencers and supporters—hosting breakfast at our office, sharing more about who we are, then walking to the market together to put it all into action!   And…we’re not done yet. Join us at our final three stops! 📍 Philadelphia, PA — April 26 — Headhouse Farmers Market 📍 Houston, TX — April 26 — Heights Mercantile Farmers Market 📍 Long Island, NY — May 1 — Three Villages Farmers & Artisans Market   Grateful to keep this momentum going and continue supporting local farmers—one sip (and one market haul) at a time 🌱 #JustIceTea #EarthMonth #FarmersMarket #FairTrade #Organic #IcedTea

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  • We're so excited to announce that Just Ice Tea is officially hitting select Publix Super Markets locations! 🛒✨   We’re kicking things off with three of our top flavors: Peach Oolong, Half Tea & Half Lemonade, and Honey Green Tea🍑🍋🍯   This is a huge milestone for us. Thank you to everyone who helped make this possible and to Chad Shoemaker in particular.   If you spot us at Publix, grab a bottle and let us know what you think!

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  • Big news…our Watermelon Lime White Tea is officially launching in select Raley's locations!! 🍉☀️   We’re so excited about this new flavor and to see it continue spreading to new shelves.   Huge thank you to everyone who helped bring this to life— Kelli Watkins, Zachary Stewart, Miriam Diaz, Matagrano, Inc., Markstein Sales Company, Donaghy Sales, Morris Distributing, Superior Products Company, Great Basin Beverage.   Go grab one if you spot it near you, and let us know what you think!! 🛒 #JustIceTea #Raleys #FlavorLaunch #WatermelonLimeWhite #IcedTea

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  • Guess what?! Our NEW Watermelon Lime White Tea is officially in select Meijer locations! 🛒🍉   This flavor is truly Summer in a Bottle, and we can’t wait to see it hit more shelves just in time for the sun. Go try our Watermelon Lime White Tea today, and let us know what you think! ☀️ A special thank you to Lisa Evans, MBA and team for being such great partners! #JustIceTea #Meijer #FlavorLaunch #WatermelonLimeWhite #IcedTea

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  • Just Ice Tea reposted this

    We love farmers. Just Ice Tea wouldn’t exist without our organic tea farmers in Mozambique, India, Egypt and China or organic honey, sugar and agave farmers in Brazil and Mexico. And of course we value the local American farmers who grow so much of the food we eat for our own sustenance and nutrition. We’ve always believed the folks who shop at Farmer’s Markets would be disproportionately interested in Just Ice Tea because of our emphasis on organic farming and chef-crafted recipes. But since our ingredients are sourced from around the world and distributed nationally, we don’t qualify as a local supplier for most Farmer’s Markets. So we asked ourselves, “How can we express support for local farmers, while also connecting with the consumers who would be most inclined to support our brand?” We found a way with our “Pour it Forward” tour – for Earth Month. Over the course of April, our teams are popping up in seven different Farmers Markets across the country encouraging people to buy more produce from local farmers. We bribe them with free tea – the more produce someone purchases and weighs at our booth, the more bottles and cans they receive. This works for the local farmers, because instead of competing with them, we are boosting their business. And it works for us because we get to give out samples to our target audience. Check out the remaining dates of our Pour It Forward Tour – come support your local farmers and earn some free tea too!

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  • Just Ice Tea is hitting the road for our Pour It Forward Farmers Market Tour—visiting markets across the country to celebrate and support local farmers throughout Earth Month 🌎   Farmers are at the heart of everything we do—from the organic, Fair Trade USA ingredients in our teas to the communities that help farmers markets thrive.   At each stop, we will reward customers for every pound of local produce they buy through a weigh-and-reward system featuring fun giveaways like delicious free bottles of tea and surprise swag.    Come find us at the Just Ice Tea booth—we’ll be pouring tea, connecting with the community, and spotlighting the farmers who make real ingredients possible.   Join us at the following locations: 📍 Los Angeles, CA — April 4 — Little Tokyo Farmers Market 📍 Los Angeles, CA — April 5 — Atwater Village Farmers Market 📍 San Francisco, CA — April 11 — Ferry Plaza Farmers Market 📍 Bethesda, MD — April 19 — Bethesda Central Farm Market 📍 Philadelphia, PA — April 26 — Headhouse Farmers Market 📍 Houston, TX — April 26 — Heights Mercantile Farmers Market 📍 Long Island, NY — May 1 — Three Villages Farmers & Artisans Market   Supporting local farmers, one market at a time!

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  • Just Ice Tea reposted this

    We are thrilled that Just Ice Tea has been recognized by our largest customer, Whole Foods Market, as an All-Star Supplier. Our partnership with Whole Foods has enabled us to reach hundreds of millions of Americans and generate demand for millions of dollars of organic and Fair Trade ingredients. And of course, our success with Whole Foods creates a launch pad to spread to other retailers and sales channels. Today’s announcement is a wonderful recognition of the amazing work done by Melanie Knitzer, our Sales Director, whom I’ve worked with since 1998 (that’s not a typo) – yes 28 years of selling organic tea to Whole Foods (with a few short hiatuses!). Melanie’s passion for our purpose, her patience with challenging moments and people (including me occasionally!), and her professionalism have all served this partnership so well. While this award celebrates our success, we’ve certainly been through stressful moments too, and Melanie has handled those just as professionally. She has been supported over the years by great team members like Becca Ray, Cheryl R., and Ed Castro. It is also a testament to the team of partners Melanie oversees to make our Whole Foods relationship work -- our distributors, UNFI and Big Geyser Inc., and our decades-long broker partners at PRESENCE. Finally, great appreciation to our Whole Foods partners – Candice Price Ternus, David Lafferty, Dan Epley, and Jason Buechel for all their support. The timing of this announcement is especially nice since today kicks off Just Ice Tea’s April A national promotion with Whole Foods – it’s a great opportunity to stock up! You can read the announcement here https://lnkd.in/ezDcgGgZ

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