Jack Link's Protein Snacks

Meat snacks are exploding as consumers shift toward convenient, high-quality nutrition. At the same time, the space is evolving fast. New entrants, new formats, and new definitions of “better-for-you” are reshaping the category, from premium beef to leaner proteins and clean-label innovation. But here’s the truth: This category didn’t just happen. It was built. At Jack Link's Protein Snacks, we’ve spent decades leading the charge, proving that real meat, real protein, and relentless innovation can redefine an entire aisle. We’re not chasing trends. We’re setting the pace. From global partnerships that push flavor boundaries to investing in world-class production and quality, we’re continuing to raise the bar for what protein snacking can be. #MeatSnacks #BetterForYou #JackLinks #LinkSnacks

Out where the dust kicks up and the margin for error disappears, that’s where you find stories worth telling. And that’s exactly where Toby Hale, the Carnivore Cowboy, lives. A rising bull rider with roots in the Australian outback, Toby brings relentless discipline, resilience, and a no-compromise mindset to everything he does, on the dirt and off it. 🤠 At Jack Link's Protein Snacks, we believe real protein fuels real people and Toby embodies that belief in its rawest form. No shortcuts. No substitutes. Just hard work, real meat, and the will to keep showing up when it gets tough. This is more than a story about a cowboy. 🥩 It’s a story about what happens when you commit fully to your craft, your fuel, and your purpose. 💯 We’re proud to share a first look at the Carnivore Cowboy. Read more below. #JackLinks #LinkSnacks #CarnivoreCowboy

📤 From the office of the CEO, Troy J. Link: 🥩 We’re proud to welcome Jeff Caswell as President of North America at Link Snacks. Jeff brings decades of experience building and scaling world-class food brands, with leadership roles across companies like General Mills and Tyson Foods. He has also served as CEO for high-growth businesses including Sabrosura Foods and most recently at Mid America Pet Food. He’s known for driving growth, strengthening teams, and building brands consumers love. “Jeff is a proven leader with deep experience leading food and consumer packaged goods companies across large, complex organizations and highly entrepreneurial environments,” said Troy Link, CEO of Link Snacks. “He brings a strong understanding of consumer behavior, brand building, and what it takes to grow businesses in competitive categories.” With Jeff’s leadership on board, we’re laser-focused on what we do best: providing real meat protein snacks for the entire family and fueling our next era of growth across North America. Welcome to the team, Jeff. Let’s go!! #LinkSnacks #JackLinks

May 19–21 we’re rolling into Las Vegas for Sweets & Snacks Expo. Stop by booth #3125 to see how the Link Snacks family of brands is fueling snacking growth across the store!! 🥩 #LinkSnacks #JackLinks #LorissasOrganic #GoldenIsland

Non Vegan Nation is showing UP at Talladega Superspeedway this weekend. 🥩 🏎️ #JackLinks #LinkSnacks #NonVeganNation

In honor of our 40th anniversary last year, the Link family launched the Link Conservation Program (LCP), a long-term forest conservation and carbon insetting initiative rooted in stewardship, science, and legacy. The program includes: 🌎 ~17,400 acres of forest lands and wildlife protected across the United States. 🌎  ~48,000 metric tons of carbon sequestered annually through responsible forest management. 🌎  ~Carbon Sequestration equivalent to 81% of our Global Scope 1 & 2 emissions, investing directly inside our value chain. 🌎 Independent verification under the BCarbon Protocol. These lands are actively managed to improve forest health, protect wildlife habitats, safeguard clean water, and preserve outdoor spaces for generations to come. No shortcuts. No abstract offsets. Just real forests doing real work. This is about more than sustainability metrics. It’s about honoring the outdoors that built us, protecting what matters, and doing our part, the right way. #EarthDay #LinkSnacks

Jack Link’s is headed to Talladega Superspeedway as the title sponsor of the Jack Link’s 500, and we’re bringing Non‑Vegan Nation with us. 🏁🥩 As the #1 meat snack brand in the world and the Official Protein Snack of NASCAR, this is where we belong, fueling race fans with 100% real meat protein, bold flavor, and zero apologies. Here’s what’s firing on all cylinders: 🔥 The No. 17 Jack Link’s Non‑Vegan Nation car driven by Chris Buescher ripping through Talladega. 🔥 A full‑throttle Jack Link’s FanZone “clinic” prescribing real meat protein and curing Veganism, samples included. 🔥 Zac Brown bringing the energy as Grand Marshal with the most legendary words in motorsports. 🔥 Troy and Lorissa Link waving the green flag for a family‑owned brand built on grit, legacy, and real food. For more than 40 years, Jack Link’s has fueled people who live big, work hard, and expect more from their protein. Talladega is just the next place we're making it happen. See you there! 🏎️ https://lnkd.in/eSi6mbtA #JackLinks500 #NonVeganNation #LinkSnacks

Great conversation on Health Uncensored with Dr. Drew and an important one. If you missed it on Fox Business Network last night, you can still watch. Nutrition conversations are evolving, and it’s critical we ground them in facts. Real meat protein delivers complete, high-quality nutrition, and consumers deserve transparency and better options when it comes to fueling their lives. On the show, I had the chance to talk with Dr Drew Pinsky about why real meat protein matters. And to introduce a lineup from Jack Link's Protein Snacks we're especially proud of: 3‑ingredient meat snacks, built with simplicity, quality, and trust at the core. This is about meeting people where they are, cutting through noise, and redefining what better-for-you snacking actually looks like. Proud of the team pushing this work forward and grateful for platforms that invite honest, evidence-based conversations. ⛓️💥 Link in comments. #HealthUncensored #RealMeat #ProteinWithPurpose #JackLinks #LinkSnacks

💥 We just leveled up snack time AGAIN! Say hello to DUOS Sour Cream & Onion from Jack Link's Protein Snacks where real meat protein meets one of the most iconic flavor combos ever. Savory. Tangy. Bold. This is what happens when you refuse to choose between flavor and fuel. Now hitting shelves. Go find it. https://lnkd.in/eTjJT5rh #LinkSnacks #DUOS #RealMeatProtein #NonVegan

We’re incredibly grateful for our partnership with Lowe's Companies, Inc. The checkout lane resets are currently rolling out nationwide and they look fantastic! A big thank you to Meghan Corcoran (Cogan) and Cullen Derby for championing the meat snacks category and keeping the consumer at the center. Your work is creating a more seamless in-store experience and making it easier than ever to discover and grab a protein-packed snack on the go. Also, a thank you to Amy Sorensen at MYA for being such a valuable partner. Timothy Little for your leadership and support, and to Michael Savovic for your partnership on the distributor side in helping bring this to life. Collaborations like this continue to raise the bar! As the category leader in meat snacks, Jack Link's Protein Snacks is proud to continue shaping how and where consumers discover the category. On your next home improvement trip make sure to fuel up with some JL! 💪