Jack Link's Asia Pacific

Last week, we teamed up with NZTE to showcase Jack Link’s at FHA 2026 in Singapore and what an experience it was! Our very own Kenny W. was on the ground enthusiastically sampling our jerky and meat sticks, and everyone loved them. As the world’s No.1 beef jerky brand, we’re proud to keep driving the growth of protein snacking across Asia Pacific. Bringing our high-quality, great-tasting snacks to new markets and audiences made this event highly valuable. #fha2026

Very proud to see our latest ‘Feed Your Wild Side’ campaign recognised as StopPress & Kantar’s Ad Impact Award winner for March. Creatively threading the needle of entertainment with a clear, hard-working product story, it’s proof that bold, creative ideas can drive real cut-through across branding, distinctiveness and meaningfulness. Also confirms a long-held suspicion: if bears would go to extreme lengths for a better snack… audiences probably will too! Congratulations to the team at Special Australia, Hatched and our Jack Link's Asia Pacific team for the brilliant work. Dan Bitti Olly Loveday Tori Lopez Chris Braks Joe Ranallo Will Winter-Irving Dave Hartmann Julian Schreiber Tom Martin Catherine Edghill Vaishnavi Krishnan Yasemin Akpinar Danni Dimitri Laura Comber Mike Wilson https://lnkd.in/guFf_ATY

A major retail activation this week in Coles Group Grocery stores across Australia, with our products proudly displayed on Front End 1 displays nationwide. By bringing the brand to high-traffic front-of-store locations, we’re making it even easier for shoppers to grab their favourite grass-fed beef jerky while also putting the product in front of a whole new group of consumers. Strong in-store execution like this is key to driving trial, visibility, and impulse purchase in the meat snacks category. Great to see the displays landing so well across the country and helping introduce more Aussie shoppers to the meat snacks category. Huge thanks to the teams at Coles Group, Olivia Thompson, Hannah Bannerman for the collaboration and execution that made this happen. #fmcg #grocery #merchandising #jacklinks #value #coles #meatsnacks

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝘀𝗻𝗮𝗰𝗸 𝘄𝗮𝘀 𝗺𝗮𝗱𝗲 𝗳𝗿𝗼𝗺 100% 𝗴𝗿𝗮𝘀𝘀-𝗳𝗲𝗱 𝗯𝗲𝗲𝗳… 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗵𝗮𝗱 𝘁𝗼 𝗳𝗶𝗴𝗵𝘁 𝗻𝗮𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗶𝘁? At Jack Link's, we’ve always believed in feeding your wild side. Now, we’re putting that belief to the test. Our first fully integrated campaign across A/NZ launches this week, rolling out across TV, BVOD, Radio, OOH and Social and it shows just how far apex predators will go to get their paws on our Jack Link’s Jerky, made with 100% grass-fed beef. Consider this your official warning: this might just be the snack most likely to get you noticed in the wild. Yes, the bear looks very, very real. (No animals were harmed, promise.) But the message is simple, when your jerky is made from 100% grass-fed beef, even nature wants a bite. Feed your wild side. 🐾 Thanks to the incredible teams at Special Australia, Hatched, HOOVES, Sonar Music, Jack Link's Asia Pacific and the extended creative teams for making a campaign featuring apex predators without any of us becoming a convenient on-the-go snack (besides Will Winter-Irving sadly losing multiple limbs). Joe Ranallo Julian Schreiber Tom Martin Dave Hartmann Chris Braks Tori Lopez alicia aguilera Stephanie Wilkinson Nathan Ceddia John Pace Margot Fitzpatrick Timothy Bridge Haylee Poppi Danni Dimitri Catherine Edghill Vaishnavi Krishnan Laura Comber Lauren Campagna Diana Wong Tania Babela Yasemin Akpinar Mike Wilson Dan Bitti Olly Loveday

Bringing the 🔥 🔥 🔥 at Woolworths Supermarkets Head Office Centre Space! The Jack Link's Asia Pacific team brought the big flavour to our W.T.F?! What’s. The. Flavour.? partnership with MrBeast! Plenty of samples, flavour debates, and some serious $$ for a great cause along the way. That’s what happens when bold flavour meets bold impact. Huge shoutout to the legends at Jack Link’s and Woolworths Group for bringing it to life and making it happen. Think you can guess the flavour? 👀 Follow Jack Link's Asia Pacific and send us a DM for a FREE code to enter the W.T.F?! promo. We’ll hook up the first 100 DMs with a free code by COB 5th March. (Australia & New Zealand residents only.)

Big day in-store at Woolworths Supermarkets Town Hall, Sydney, sampling our new Jack Link's x MrBeast W.T.F?! What’s. The. Flavour.? Limited Edition Beef Jerky range. Front-of-store takeover, huge energy, and an awesome response from shoppers. Huge thanks to the Jack Link's team Olly Loveday, Yuha Park, Alex Adcock and James MacMahon from Woolworths for making it happen. We’re incredibly proud to be partnering with MrBeast in his first-ever CPG collaboration, setting a new benchmark for what meat snacks can achieve. Follow our Jack Link's Asia Pacific and send us a DM if you'd like a free code to enter the W.T.F! promo on https://lnkd.in/giHerv36 - we'll send out the first 100 DMs a free code by COB 27th Feb. (Australia/New Zealand residents ONLY)

We’re now in Woolworths Supermarkets across the country, giving shoppers easy access to their favourite grass-fed beef jerky and turning up the category like never before. Following a record year of growth across APAC, Jack Link's Asia Pacific is accelerating into 2026 with the biggest activity the category has ever seen in the region. We’re proud to be partnering with MrBeast in his first-ever CPG collaboration, setting a new benchmark for what meat snacks can achieve. The limited-edition W.T.F?! What’s. The. Flavour.? Grass-Fed Beef Jerky and Sticks rolled out across Australia and New Zealand, giving consumers the chance of a lifetime to win $1,000,000. Our latest merchandising displays are now live in high-impact off-location space nationwide, driving standout visibility, trial and new shoppers into the category. A huge thank you to the teams at Woolworths Supermarkets, IVE Group, ID POP Co., and Brand Influence Group (BIG) for the collaboration with our Jack Link's team to bring this execution to life. Check out https://lnkd.in/giHerv36 to enter now!

This week, our first major activity of the year launched in Woolworths Supermarkets across Australia, giving Aussie shoppers easy availability to their favourite grass-fed beef jerky. Our latest merchandising displays were featured in off-location space nationwide, increasing brand visibility and availability in store. A big thank you to the Jack Link’s, Woolworths, IVE Group, ID POP Co. and Brand Influence Group (BIG) teams for bringing this execution to life. #fmcg #grocery #merchandising #jacklinks #value #woolworths

What happens when you bring together the world’s #1 meat snacks brand and the world’s #1 content creator? W.T.F?! We’re starting the year with the biggest activity the meat snacks category has ever seen in APAC. Following a huge year of growth in APAC, Jack Link’s is accelerating into 2026 with our largest-ever regional launch, partnering with MrBeast in his first-ever CPG collaboration. From 12 January across APAC, the exclusive limited-edition W.T.F?! What’s. The. Flavour.? Grass-Fed Beef Jerky and Sticks will roll out across Australia and New Zealand, giving consumers the chance of a lifetime to win $1,000,000. Head to https://lnkd.in/giHerv36 to join the fun. We're all about growth, ambition, and bringing new consumers into the category, setting a new benchmark for what meat snacks can achieve across APAC. Thanks to all our partners for the collaboration to bring this to life, and we'll share more it as it hits stores in the next fortnight! #meatsnacks #jerky #grassfedbeef #realprotein #newsnacks #newnews #fmcg #marketing #sales #snacks #communications #promotions #retail #grocery #convenience #impulse

The inspirational story behind Jack Link’s featured in Forbes - have a read! https://lnkd.in/gD2TiT9R