ICYMI our co-CEO Kashish Gupta recently appeared on TBPN following our Series D announcement. His take: AI lets marketers produce on-brand content at the volume and scale that finally delivers the 1:1 experiences enterprises have been chasing for years. Read more on our recent blog: https://lnkd.in/e7fjeXRt
Hightouch
Software Development
San Francisco, CA 49,779 followers
Reinventing marketing with AI
About us
Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, Hightouch gives every marketer the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.
- Website
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http://www.hightouch.com
External link for Hightouch
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- Customer Data Platform, AI Marketing, Composable Technology, Reverse ETL, Identity Resolution, Data Onboarding, Event Tracking, AI Decisioning, Advertising Technology, Loyalty Programs, Lifecycle Marketing Technology, Data Integration, Data Management, and Data Warehouse Tools
Products
Hightouch
Customer Data Platforms (CDP)
Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization. Book a demo to see how it can work for your team: https://hightouch.com/demo
Locations
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Primary
Get directions
San Francisco, CA, US
Employees at Hightouch
Updates
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Salomon uses Hightouch and Snowflake to give marketing teams direct access to the data they need to build and launch campaigns. Instead of waiting days for audiences to be built, teams across CRM and paid media can now create and activate audiences themselves in minutes. Results included: • 14x faster audience creation • +30% increase in CRM campaign open rates • +85% increase in click-through rates • Paid campaigns launched in ~20 minutes • 30+ self-serve users across marketing, CRM, media, and analytics With that foundation in place, Salomon also began piloting AI Decisioning to optimize content, product recommendations, and timing across customer journeys. Early results vs. holdout: • +124% email click rate • +19.5% order completion rate • +14.9% product page views Salomon’s impressive results are an example of what becomes possible when marketers can activate the data and ML models already living in Snowflake. Read the full story → https://lnkd.in/ejDgXhZx
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This week on Lifecycle Leaders: a 30-day deep-dive into the two fastest-growing apps in the world in the world. Luke Kline downloaded Kalshi and Polymarket and tracked every message each company sent over the next month. The result: a 3-part breakdown of how Kalshi and Polymarket actually run their lifecycle programs. Part 1 just dropped dropped and we’re not giving any spoilers. 🤐 👉 https://lnkd.in/gK8iqE2r
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Excited to be at Loyalty Expo this week and honored that Hightouch is a finalist for the Loyalty360 Best Supplier Innovation award. We’re looking forward to conversations around loyalty, AI, personalization, and how brands are turning customer data into better customer experiences. If you’re in Orlando this week, come visit us at our booth.
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Hightouch was built for this new era, and we're growing fast 👏 "OpenAI and Anthropic get the headlines. But the more telling story of the AI boom may be the quieter tier beneath them — vertical specialists like Hightouch in marketing, Harvey in legal, and Abridge in healthcare, which are building AI products shaped around specific problems those industries face. Those companies are hungry for more office space and talent." Read on for Kevin V. Nguyen's profile of Hightouch in The San Francisco Standard. And may we add, we are hiring! https://lnkd.in/gZSakWzg
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Our San Francisco HQ had a glow up. Welcome to our new office! The timing couldn't be better: Series D closed, $100M ARR, and 400+ employees around the world. We're building what's next for AI marketing, and we're hiring for it across engineering, product, design, and GTM: hightouch.com/careers Want to see it in person? Join us May 14 to celebrate the Series D: https://luma.com/t7lat8c1
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Every year, the martech industry waits for Scott Brinker and Frans Riemersma's State of Martech report. It's the clearest resource on where things actually stand and where the broader martech landscape is heading — and the 2026 edition just dropped. As proud sponsors, our team is spending the day digging into it, and we'd recommend you do the same ⬇️
The full State of Martech 2026 report is here. 🙌 And it’s free. Ungated. Attached directly to this post as a PDF. No landing page. No form to fill out. No “leave a comment and we’ll DM you” hoop. Frans Riemersma and I have spent the past 6 months analyzing where martech is really headed — across the 15,505 products in the 2026 Marketing Technology Landscape, our survey of 200+ marketing leaders, and a deep dive into 70 AI use cases reshaping marketing. A few of the big stories inside: 1️⃣ The martech landscape is effectively flat for the first time in 15 years — but underneath that headline, the market is anything but static. 1,488 products were added. 1,367 were removed. We reveal which categories are growing, shrinking, or churning out the old with the new. 2️⃣ It took the martech landscape 15 years to reach 15,000 products. The MCP server ecosystem hit nearly twice that in 18 months. Anthropic, OpenAI, Google, and Microsoft all converged on the same open protocol — companies that agree on roughly nothing else. We unpack what this means for the integration physics that have shaped martech for two decades, and where agentic gravity is pulling the stack next. 3️⃣ The 20-year debate between “consolidate on a suite” and “best-of-breed” has a 2026 answer: neither. The stack is stratifying. AI-native tools are winning the creation layer. Incumbent SaaS still owns much of the orchestration layer, where workflows and data already live. And homegrown AI is showing up where proprietary data, business logic, brand experience, or customer context really matter. Across our AI use case data, leading teams aren’t choosing between AI in existing SaaS, new AI-native tools, or homegrown solutions. They’re often using all three — sometimes for the same use case. 4️⃣ AI doesn’t make martech complexity disappear. It exposes it. When a human is in the loop, they can quietly compensate for bad handoffs, messy data, disconnected systems, outdated product information, and fuzzy governance. When an AI agent is orchestrating a customer interaction, answering a buyer’s question, recommending a product, or triggering a workflow, your internal architecture leaks directly into the customer experience. We dig into what context engineering means for marketing ops in this new reality — and why the inner game now shapes the outer game more than ever. Huge thanks to GrowthLoop, Hightouch, Knak, MoEngage, Pegasystems, Progress Software, and SAS for sponsoring this research and making it possible for us to share it freely with the community. 🙏 Download the PDF below. Read it. Share it. Challenge it. Give us your hot takes. The chrysalis stage of martech is messy — but something beautiful is taking shape. 🦋 #marketing #martech #AI #MartechDay
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$100M ARR, Series D, and 400+ employees around the world, putting in the work every day to help our customers win. We've had a busy few weeks here at Hightouch, and we want to stop and shout out all the people who make it happen. Thank you to all the customers, investors, partners, and employees who celebrated with us this month. Now, it's back to work building the future of AI for marketers. Want to join what's next? We're hiring https://lnkd.in/gxARXRWN
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There's a lot of noise about how AI is changing marketing. Our co-CEO Kashish Gupta chatted with TBPN about why the work of marketers is finally primed for reinvention, and exactly how we're approaching it. We believe marketers need context, content, and orchestration, wrapped in intelligence. Here's exactly what that means, and what we're building to make it happen. Dive in on our blog: https://lnkd.in/e7fjeXRt
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Today, we're sharing big news: Hightouch has raised $150M in Series D funding at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures. And we’re using this capital to reinvent the way marketers work. Six years ago, we started Hightouch to make marketers more ambitious – giving them access to the best data so they could speak more personally to every customer. But the average marketer today still spends too much time navigating approvals, briefing agencies, and toggling between platforms, rather than doing the work they were hired to do. Agentic marketing changes that. Our vision is a world where every marketer has an agent-powered team behind them – trained on their brand, data, and customers – so they can focus on the strategy and creativity that actually moves the needle. We're beginning to see what this looks like in practice: campaign cycles cut in half, on-brand creative generated at scale, and real-time answers to questions that used to require a data science queue. It’s an extraordinary moment to be a marketer. We’re excited for what’s ahead and grateful to be building it with our customers, team, and investors. Read more: https://lnkd.in/e7fjeXRt
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