Helium 10

If you don't start prepping for Amazon Prime Day 6 weeks out, you're going to be behind. But don't worry, you can still catch up. Here's the 3-step sequence Leo Sgovio shared with us, which you can begin working on today: ✅ Step 1: Optimize your listing for conversion 6 weeks out. Every Prime Day click costs more than a normal day. A weak listing doesn't just underperform, it burns budget faster. And testing images, title, and A+ content takes time to produce statistically meaningful data. Do it before you touch your traffic. ✅ Step 2: Drive external traffic to warm your ASIN 3 weeks out. Go to the Meta Ad Library, search your product category, and see who's been running ads to Amazon for months. One of the biggest supplement brands on Amazon has been running the same Meta ad since March 2024, and it's still live today. If an ad runs for 2 years, it's printing money. That's your benchmark. ✅ Step 3: Rebuild your keyword targeting. Shopper behavior changes often, people search differently based on TikTok trends, product innovations, and seasonality. Use Helium 10's AI Listing Builder to pull your ASIN + top competitor ASINs, run it against Brand Analytics, historical SQP keywords, and opportunity keywords. Export the list and use AI to strip irrelevant terms (competitor brands, off-category keywords). Paste what's left into the exclude field. Sync to Amazon. Clean keyword targeting isn't a one-time thing. It compounds every day you're live. Here's what this all comes down to: Prime Day rewards sellers who prep in advance. If you want access to a complete Prime Day Checklist, comment 'PRIME' and we'll send it to you.

Your conversion rates will drop the week before Prime Day. But that's not necessarily a bad sign, let me explain. Customers start holding purchases 10 to 14 days out. They browse, add to cart, and build lists, but don't check out. Clicks go up, spend goes up, ACoS climbs. It might feel like your campaigns are breaking down, but don't worry, they are not. Amazon's attribution window is 14 days. Those clicks still convert, just later. Here is how to manage all three phases: Lead-in (7 to 14 days before) 🔹 Sales-focused sellers: maintain or increase spend, you are buying visibility with shoppers who will convert on Prime Day 🔹 Profit-focused sellers: lower bids 5% to 10% on campaigns where competitors are running deals 🔹 Increase awareness spend 15% to 20% regardless, customers are actively building their lists Prime Day itself 🔹 Increase bids only on search terms converting above your account average 🔹 Create one to two isolated campaigns for your top keywords with aggressive bids to win top-of-search 🔹 Label those campaigns clearly, a poor ACoS on a rank-building campaign is not a reason to pause it Lead-out (7 to 14 days after) 🔹 CPCs drop as advertisers pull back, buyer intent stays elevated 🔹 Increase spend 10% to 12% on campaigns already hitting your ACoS target 🔹 Build remarketing audiences from Prime Day traffic and serve ads 30 to 45 days out These are the Prime Day PPC strategies that help you manage your ad spend across the lead-in, the event itself, and the lead-out period. Knowing how to handle all three phases is what turns Prime Day into a profitable 30-day window, not just a 96-hour sprint.

You can 5x your CTR on Amazon, and it starts with understanding this one simple thing. The difference between creative angles and creative variations. Most sellers think they're split testing their Amazon creatives. What they're actually doing is changing tweaking product labels, trying a different crop, and then wondering why results barely move. Sorry to break it to you, but that's NOT split testing. 🔹 Creative Angles (Image 1): two completely different concepts competing against each other. Product with ingredients as props vs. product with packaging. The messaging is the same, but the way the idea is being communicated to the viewer is different. When the right angle wins, growth is exponential we're talking 2x, 3x, even 5x CTR. 🔹 Creative Variations (Image 2): minor tweaks within a concept that's already winning. Change the prop color, adjust the label copy, try a slightly different crop. Low risk, low reward. Growth is there, but it's linear. Remember, the sequence of split testing is key here: test angles first. Then optimize variations. Most sellers do it backwards which is why they do not see an increase in CTR. Here are 3 strategies Kamaljit Singh from AMZ One Step gave us to increase your CTR this Prime Day: 1. Edit inside the Photoshop file, not on top of it. If you want to add text or graphics to your main image, don't float elements over a photo. Make changes directly inside the Photoshop file at the label or packaging level, then upload. Amazon's acceptance rate is dramatically higher when changes are baked into the source file. 2. Run a SERP simulation before committing to any image. Place your main image alongside your top competitors and see how it actually looks in search results. Does it stop the scroll or blend in? One image change following this process generated +$26,000 in revenue and a 61.5% sales lift for a brand. The image wasn't objectively better, it just stood out against its competitors. 3. Use AI to move fast. Image generation is no longer a time consuming task, thanks to AI. With the right AI tools you can build a split testing game plan, generate multiple creative angles, and run SERP simulations in under 20 minutes. Prime Day rewards preparation, not reaction. So if your main images haven't been tested against competitors in a real search simulation, that's the first thing you need to fix! What's your current process for testing main images? Drop it in the comments.

From 2 years of research to 1.5 years running a real brand, Kim Cupka figured out the formula. She used Helium 10 before she launched a single product. Now she uses it to protect rankings, manage reviews, and find her next winner. But the real advice she gives new sellers? Build around something you actually care about. Because freedom on Amazon isn't just about the numbers, it's about building something you won't burn out on in year two.

Are you optimizing for profit, or for sales volume? That answer is the main strategy driver. Sellers who skip it go into Prime Day pulling in two directions at once and end up with neither outcome. Here is what each path actually looks like: If your goal is profitability 🔹 Lower bids 5% to 10% across campaigns where competitors are running heavy discounts 🔹 Reduce budgets on anything performing above your target ACoS the last 30 days 🔹 Skip the lead-in spend increase, window shoppers without deals in your category won't convert anyway If your goal is maximizing sales 🔹 Increase budgets 20% to 30% on every campaign already hitting your ACoS target 🔹 Create 1-2 dedicated campaigns for your top 1-2 keywords, set aggressive bids specifically to win top-of-search placement during peak hours 🔹 Defend your own listings with Sponsored Display targeting only your ASINs, deal-seeking shoppers are less brand loyal and will leave your page if a competitor ad shows up After Prime Day: The window most sellers walk away from 🔵 The week after Prime Day often carries the highest conversion rates of the entire event cycle 🔵 Most advertisers pull back spend post-event. CPCs drop while buyer intent stays elevated 🔵 Build remarketing audiences from Prime Day traffic and serve them ads 30 to 45 days out Decide whether you are optimizing for profit or sales volume before Prime Day starts, then build every bid, budget, and campaign around that one answer.

Most Amazon sellers lose Prime Day before it starts. Here's how a full-funnel Prime Day strategy actually looks: Sponsored Brands: Top of funnel 🔹 Dominate top-of-search with creatives aligned to keyword intent 🔹 Segment by product type or shopper persona 🔹 Pair with Sponsored Products on the same high-performing keywords Sponsored Brand Video: Mid-funnel 🔹 Show your product within the first 2 seconds 🔹 Add closed captions, audio doesn't autoplay 🔹 Target high-intent keywords with a laser-focused video Sponsored Products: Bottom of funnel 🔹 Target long-tail keywords ("vanilla protein with collagen" not "protein") 🔹 Lower CPC, higher conversion, less competition 🔹 Run separate campaigns for ranking, profitability, and Prime Day deals Post-Prime Day: The profit most sellers ignore 🔵 Retarget cart abandoners with Sponsored Display 🔵 Build lookback audiences for upsells and repeat purchases 🔵 High-intent traffic stays elevated after the event ends Remember, Prime Day isn't a one-day sprint. It's a 96-hour visibility window that rewards sellers who prepare the full funnel.

Sometimes you don’t need to work harder… you just need better systems. What’s been saving you the most time lately? Drop it in the comments 👇

We’re bringing together 15 top Amazon experts to break down exactly how they’re preparing for Prime Day right now: ✅ AI-driven campaign optimization ✅ High-converting listing strategies ✅ Deal planning that actually moves the needle Because if your strategy isn’t dialed in before Prime Day hits, you’re invisible. 📅 April 29 | 2 PM PST Save your spot now: https://lnkd.in/dATtebFf

Most multi-channel sellers know their ad budget is not allocated correctly. Few have a systematic framework for fixing it. The 70/20/10 rule changes that but only if you apply it correctly. 70% goes to your proven revenue channel. This is the platform where you have the strongest product-market fit, the highest conversion rates, and the most operational infrastructure. For most brands expanding beyond Amazon, this means 70% of advertising budget stays on Amazon until a second platform demonstrates comparable organic momentum. Your advertising dollars compound fastest where demand already exists. 20% goes to your emerging channel. This is your growth engine, the platform showing momentum but not yet fully mature. The critical constraint here is minimum budget thresholds. If 20% of your total monthly budget falls below $1,500 for TikTok Shop or $1,000 for Amazon, that allocation is too small to generate meaningful data. In that case, drop to two platforms 80/20 until your total budget supports proper testing on both. 10% goes to experimental expansion. Third platform testing, new ad formats, seasonal campaign experiments. This allocation is optional if your 70% and 20% are not hitting profitability targets, redirect this 10% to optimize existing campaigns rather than adding complexity. But the framework only works when three conditions are met: ☑️ Total monthly advertising budget exceeds $3,000. Below this, 100% single platform focus outperforms any split ☑️ Rebalancing happens quarterly based on ROAS performance, not monthly reactions to temporary fluctuations ☑️ Each platform receives above its minimum threshold. Amazon needs $1,000-$1,500, TikTok Shop $1,500-$2,000, Walmart Connect $800-$1,200 The most common implementation mistake is applying the percentages without checking the thresholds. A 70/20/10 split on a $2,000 monthly budget produces $1,400, $400, and $200. Only Amazon clears its minimum. The other two allocations generate noise, not data. Three underfunded platforms will always underperform two properly funded ones.