Grüns

We’re excited to officially launch our collab with Grüns, bringing together two brands known for turning functional wellness into something people actually crave. Inspired by one of our fan-favorite flavors, this collaboration reimagines OLIPOP Strawberry Vanilla as limited‑edition Superfoods Greens Gummies: proof that nutrition doesn’t have to feel like a compromise between function and flavor. By blending our commitment to fiber and digestive health with Grüns’ approach to simple, feel‑good supplementation, we’re meeting consumers where they are with products designed to support wellness in a way that feels joyful, approachable, and crave-able. Huge credit to the Grüns team for their shared vision: https://lnkd.in/eqXsFKus

Unilever today announced that we have signed an agreement to acquire Grüns, a fast-growing VMS company with a leading position in the U.S. Greens Supplement category. This marks another step in optimising Unilever’s portfolio towards premium and high growth spaces, with a stronger focus on Beauty & Wellbeing and the U.S. market. Founded in 2023 by Chad Janis, Grüns has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognising that the supplement industry’s biggest barrier wasn’t awareness, but adherence. In a short time, Grüns has become one of the largest brands in the U.S. Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers. The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions. Find out more here: https://lnkd.in/ewzWnfRa

Almost three years ago, I told my wife, Hannah, it would be a dream if Grüns could one day partner with Unilever. I'm thrilled to share that today is that day. Unilever is acquiring Grüns. Grüns was born out of a simple belief: your healthiest habit is the one you’ll actually keep. Health should be something you look forward to. The company was born from humble beginnings. By our second anniversary, we crossed $300M of revenue. Today, we ship 10 million gummies daily. Grüns is the # 1 Greens Supplement brand at retail and on Amazon. We’re more accessible than ever, available in over 7,000 retail doors. And unsurprisingly, I’m confident this is just the beginning. What’s the “secret” to our growth? Consumers actually use, enjoy, and benefit from Grüns every day. In fact, 95% of our customers enjoy Grüns at least 4-6x per week, with 80% enjoying Grüns daily. If you’ve tried our gummies, I’m sure you can relate. So why Unilever? That’s easy. Because this was never about finding a buyer. It was about finding the right partner to amplify what we've built, for you, our customers. Unilever Wellbeing has a proven track record of propelling incredible brands into household names with care. They share our focus on science-backed innovation and products that make a real impact. Our team is thrilled to learn from and contribute to Unilever Wellbeing. What sealed it for me was the people. Led by Jostein Solheim, the Unilever team is smart, passionate, and kind. I’m grateful the Grüns team will work alongside individuals who care as deeply about our mission as we do. Grüns will remain Grüns — just more impactful and incrementally better every day. I'm grateful to stay on as CEO. There is so much left to accomplish, and so much ahead we’re excited to show you. To our customers: this moment belongs to you. Our team wakes up every day dreaming up new ways to serve you. To our investors: thank you for believing in us. To the Grüns team: no words can express what each of you means to me. Thank you for dreaming big, committing fully, and leading with kindness. The last few years have been the best of my life. But I can confidently say the next several years are going to be even better. And to my wife, Hannah: from our Stanford dorm room to this moment, thank you for believing in me. Thank you for being “Employee 0”, as you’ve coined yourself. Thank you for your endless patience and love. We started Grüns to propel the nutrition category forward. With Unilever, that reality becomes more achievable. P.S. We're officially changing our name to Ünilever. (Kidding. But the umlaut does work...)

AND WE'RE LIVE AT EXPO WEST! Hall C Booth #2941 See you there!

WE'RE HEADED TO EXPO WEST! When you're looking for your next bite after trying half a dumpling, 3 cans of RTD coffees, and 2 bags of protein pretzels... COME VISIT US! Try the full lineup: 💚 Grüns – your gut’s survival kit for Expo West. Built to help you bounce back after a full day of sampling everything in sight. 🛡 Immün – because 70,000 people, recycled convention center air, and 12-hour days is a lot. This is your “don’t get sick on day two” support. 🧠 Nütrops – for staying sharp through back-to-back meetings, remembering who you talked to, and having your best ideas on the floor. 👶 Grüns Kids – a peace offering for your kids after you’ve been gone for 4 days talking about fiber and protein. We'll be at Hall C Exhibit #2941 SEE YOU THERE! Which gummy are you most excited to try? 👇 #expowest #cpg #gruns

As of January, Grüns in NOW the # 1 Greens Brand both in Retail AND on Amazon, including across all formats (gummies, powders, pills, etc)! In May of 2025, I shared that Grüns had taken the # 1 Greens Brand spot on Amazon. What’s happened since then? Grüns is now over 4x larger than any greens alternative on Amazon. 4x larger. That’s wild… You know the powders :) In retail, the story is even more exciting! We launched Retail just about a year ago, with most efforts coming online in the back half of 2025. You get to the # 1 Greens Brand spot across all of Retail through multiple vectors: (1) # of Products (SKUs) (2) # of SKU Shelf Facings (3) Velocities (how fast people buy your product) (4) # of Unique Retailers (5) # of Doors across Retailers We don’t have a lot of greens products in Retail (just Grüns and Grüns Kids). Our SKU facings are expanding as we’ve proven with our partners that customers want Grüns and will come into their stores specifically to buy Grüns. We’re driving store trips for our retail partners that turn into broader store browsing. Our velocities are multiples higher than alternatives, with repeat rates at the top of the category. It’s awesome that people try Grüns, but it’s even better that people come back to buy Grüns regularly. We’ve been fortunate to expand with amazing partners across natural, mass, club, grocery, and alternative — with more coming soon! 👀 So while it’s amazing to see the progress in Retail so far, it’s been under a year since we first started executing Retail. Imagine what this will looks like even a year or two from now. We have incredible activations and expansions planned with our current partners! And we have new partners coming online soon. Posts like this can be uncomfortable for me, because they feel like a monologue of all of the exciting achievements the entire Grüns team is making possible. But I hope you know that we don’t lose sight of what literally makes this possible. You! You’re the ones finding value in Grüns, going to your favorite retailers, going back to restock, and sharing with friends and family. You’re the ones we wake up each day excited about finding new ways to serve. Like the announcement I’ll share tomorrow! And to our retail partners: THANK YOU! Our team loves working with you and finding ways to better serve your customers. We don’t take it lightly that you put so much trust and opportunity in us. Thank you. cc Paul McCauley, Emily Bravard Castor, Elise Dennis, Nick Hedeman, Vincent Marcaccio, MBA, Marina Ahner, Jillian Marin, Mitch Maloney, Sarah Bailey, Dietrich Hittner, Sammy Harris, Bethany C., Emma Lifer, Sofi Cruz

Immün is back!! 🍍 The Ü Snacks (Grüns) team moves fast. We learned quickly after launch that Immün is your daily habit and defense, not an afterthought that only comes around when people start talking about the flu. When we launched last October, we sold out of Immün within 2 days and had to shut off new subscriptions. We thought that inventory would last 30-60 days. So what changed? We've upgraded Vitamin C to a smarter daily dose to match your consumption. I think you made the right choice by making these your daily gummy. The sour pineapple flavor is my favorite of all of our gummies. Enjoy! (grab some Immün in the comments, and pair with Grüns)

The Üniverse is here. 🐻 I'm thrilled to finally unveil Ü Snacks and what it means for the future of your favorite gummy bears! About 3.5 years ago, I had a simple experience that I'm sure many of you can relate to. A gross powder drink that made me realize I was NOT going to keep that healthy habit longer than one month. That experience led to a nonrevolutionary belief: feeling good shouldn't be so hard and unenjoyable. Because your healthiest habit is the one you'll actually keep. Fast-forward one year, and I launched Grüns in August of 2023. When I launched Grüns, I had to pretend to investors that there wasn't an entire supplements and nutrition category that I intended to disrupt and/or bring incremental innovation to. I had to focus on the single innovation that NEEDED to work -- Grüns -- that would set the foundation for what would come. Even though I knew we would eventually bring dozens of novel innovations to market, hopefully positively impacting (eventually hundreds of) millions of lives. I'm the founder of Grüns. But who are the founders of Nütrops, Immün, Jüced, and the many additional innovations coming? Hundreds of Ü Snacks team members working daily to push the category forward with novel innovation. I'm proud to say that these 100+ co-founders bring complex, compelling formulations to market beyond what I ever could have done myself. Our reveal of Ü Snacks today marks the formal recognition of where we're headed. A nod to where we've come from, but an overwhelming excitement for what's ahead! Nothing about your favorite Grüns gummies or your favorite Nütrops, Jüced, or Immün gummies will change. They just have a home under the trusting umbrella of Ü Snacks now. Thank you for supporting endlessly. I can't tell you how much that means to me. This community is kind. Fortuitously, I'm writing this in an airplane seat where the stranger next to me just opened his own daily pack of Grüns. And guess what? He seemed to enjoy it. 🐻

If you're considering applying for open roles, we would love to welcome you to the Grüns team! We're proud of the experience our team is having and hope to make an impact in more lives.

🍑 Are you Jüced? I’m Jüced. 🍑 The world’s first pre-workout, pre-anything energy gummy pack. Jüced is available today, and these gummies taste like a juicy peach. And yes, the gummy bear is holding barbells. You’ve loved Grüns. You’ve loved Nütrops. You’ve loved Immün. Now it’s time to get Jüced. When I first started the journey of launching Grüns, I asked every manufacturing partner what their most-requested gummy was from prospective customers. Every time, they said “pre-workout gummies.” So why is Jüced the first pre-workout, pre-anything energy gummy you’ve actually seen? Because it is incredibly hard to pack this much into a gummy. Jüced is a real step forward for gummy science, innovation, and reliability. Huge congrats to the Grüns Product team, who are operating with urgency and impact and pioneering new approaches in a fresh category. I’ve been that guy in the office shaking up pre-workout powder in a blender bottle, a very loud ritual. Don’t be that guy. Try Jüced. No beta-alanine tingles. No niacin flush. No 250 mg super-dose of caffeine. Jüced is energy for the everyday individual, formulated with 95 mg of caffeine (about the same as a cup of coffee), plus L-Carnitine, Durabeet Betaine, and Rhodiola Rosea. Use it before the gym, before a meeting, or before a big day when you just need to be dialed. Check out the website in the image of this post and give Jüced a try. What innovation will our team do next? 🐻