Grand Action 2.0

Custer In The Field | Acrisure Amphitheater We’re so excited to give you an exclusive look at the new Acrisure Amphitheater taking shape just steps from our Grand Rapids showroom! Join Nikki Nordfjord (Probst) on-site for a behind-the-scenes look at the incredible work happening along the Grand River as this amazing venue comes to life. Designed to host more than 12,000 guests, the amphitheater will feature expansive lawn seating, premium viewing areas, and a dynamic riverside atmosphere that’s set to redefine live entertainment and community events in West Michigan. More than just a concert venue, this project is helping shape the future of downtown Grand Rapids, and we’re thrilled to be a part of it. ✨ #wearecuster #CusterInTheField #transformingcommunities

Proud to share that Experience Grand Rapids and our partners were honored with the Innovative Tourism Collaboration Award for Tourism Marketing at the Pure Michigan Governor’s Conference. The award recognizes the Dream Grand and Grow video — a collaborative project that showcases the incredible momentum shaping Grand Rapids. From the upcoming Acrisure Amphitheater to the new Amway Soccer Stadium, and the transformative Grand River revitalization, the video brings these developments to life through a blend of real and animated storytelling. Grand Rapids is experiencing unprecedented growth, and this project captures the energy, creativity, and collaboration driving our city forward.

Every great venue starts with a vision for the fan experience. ▶️ Our new Patron Experience video highlights what guests can expect when Acrisure Amphitheater opens—showcasing the atmosphere, amenities, and fan-focused design that will help create memorable live entertainment experiences along the Grand River. We’re excited to bring premier outdoor entertainment to the community soon. 🌳 🎶 #AcrisureAmphitheater #GrandRapids #AMPUPGR

⭐ Grand Opening Concert: Acrisure presents Lionel Richie with performances by Michigan's own The War and Treaty and Grand Rapids' own Brian Vander Ark! The Grand Rapids-Kent County Convention/Arena Authority, Grand Action 2.0 and Acrisure announced the exciting kickoff to the inaugural season happening on May 15, 2026, and will continue with a Community Open House on May 16, 2026. The Opening Weekend will be a time for the whole community to celebrate West Michigan's newest entertainment venue with entertainment and activities for all! We can't wait to unveil this brand-new venue and experience these remarkable moments with our Grand Rapids community! 🔗 Read more: https://bit.ly/3LO0b24 🎟️ Get tickets starting Friday, Nov. 21 at 10AM: https://bit.ly/43GFgUR

Dream Grand and Grow! Join us on a video journey as we accompany two Grand Rapids residents on a paddle down the Grand River, watching the city transform around them as the future comes to life, thanks to the help of local animators and community collaborators! The video highlights seven projects along the Grand River corridor that will continue to make Grand Rapids an amazing destination for visitors and residents alike: 💙 Lyon Square - Now Open ⚽ Amway Stadium - Opening Spring 2027 🔹Grand Rapids Public Museum Expansion - Phase 1 Renovations Complete Early 2026 🌳 Grand River Greenway - Ongoing Improvements 🌃 Fulton & Market Development - In Design & Development 🛶 Grand River Restoration - Construction Planned to Begin Summer 2026 🎶 Acrisure Amphitheater - Opens May 2026

Lighting up the future of entertainment ✨ Our lighting team spent a few nights on site at the Acrisure Amphitheater, testing and fine-tuning the canopy lighting. From aiming fixtures to adjusting focus, every detail was refined to ensure the lighting enhances what it’s meant to illuminate, creating the perfect showtime atmosphere. These lighting systems were designed to support the performance experience while also giving the architecture itself a dynamic presence. A huge shoutout to our incredible Amphitheater team who have continued to lead design, documentation, and construction administration with precision and creativity. Stay tuned for more progress as the Amphitheater continues to come to life!💡🎶 #ProgressiveCompanies #AcrisureAmphitheater #LightingDesign #GrandRapids

Just announced— Acrisure Amphitheater Logo and Legends / ASM Global Contract Amendment! 📣 The Acrisure Amphitheater logo was unveiled today, along with the announcement of the extension of The Grand Rapids-Kent County Convention/Arena Authority's (CAA) long-standing partnership with Legends / ASM Global. Legends / ASM Global has been contracted as the official venue manager and hospitality operator taking effect July 1, 2026, for a 15-year period with a 10-year renewal option. Live Nation Entertainment will also be a significant partner in the future Acrisure Amphitheater with a long-term agreement with the CAA— playing a key role in both booking and managing events while working closely with stakeholders to bring a diverse range of performances to the venue. 🔗 Read more about the exciting announcement: https://lnkd.in/gCx8f5rq