GALE

Don Julio 194구 was named top Global Campaign at the 2026 #ShortyAwards! The Global Campaign award recognizes the most creative and effective global marketing across digital and social media, highlighting how we transformed a product drop into a global cultural moment. Congratulations to the entire Don Julio team at GALE and our partners.

Tomorrow at D&AD Festival 2026, GALE’s Geoff Edwards, Jury President of the new Cultural Influence category, will take the stage for Jury Insights: Culture Club. Joined by fellow judges Daniel Fisher, Juliana Leite, and nourhan moaz, Geoff will share a look inside the jury room, spotlight the work that stood out, and unpack the trends shaping today’s taste, identity, and culture.

For over a decade, GALE has brought our unique blend of strategic advisory and best-in-class creative to clients across the globe. To meet growing needs and expanded client remits, today we’ve officially launched a dedicated hub in London to formalize our presence across EMEA.  With Murtaza Mirza now serving in a newly created role of VP, Strategy & Head of EMEA, we’ll continue to expand GALE’s footprint across the region. Read more: https://lnkd.in/eBDaUx4t

Next week, leaders shaping what’s next in gaming, entertainment, and technology will gather in Los Angeles for GamesBeat Summit 26. If you’re attending, don’t miss GALE’s VP of Emerging Connections Max Bass on the Promenade with Samantha Lim and Justin Miclat as they discuss how brands can leverage the full gaming ecosystem to build impactful campaigns with moderator Alexander Lee.

Winston Binch, GALE’s Chief Brand & Experience Officer, has been appointed to the Brand Experience & Activation Shortlisting Jury at Cannes Lions 2026. In this role, he’ll champion excellence in creative brand-building through experience design, activation, immersive storytelling, retail, and 360° customer engagement. With Cannes Lions standing among the most prestigious honors in the creative industry, Winston’s appointment reflects his keen eye for creative excellence and commitment to world-class work that drives meaningful impact. Cannes Lions International Festival of Creativity #CannesLions

Your brand’s approach to social might be costing you more than you realize. In our latest blog, Managing Director Christina DeGuardi explores the new social economics, and how brands can start building for trust, conversion, and attention that actually matters. Read here: https://lnkd.in/ef35AAMc

What does fútbol sound like? ⚽🎵 Leading up to 2026 FIFA World Cup™, GALE and Buchanan’s partnered with Latin GRAMMY®-winning artist and former pro player Rauw Alejandro to debut “Dando Vueltas,” a first-of-its-kind fútbol cultural anthem. As modern fútbol shifts toward more structured, data-driven play, the flair characteristic of Latino-style fútbol is becoming less common. In this anthem, featuring a tech-enabled fútbol boot that turned dribbles into beats, Rauw literally captured the rhythm of the game. More than a song, “Dando Vueltas” is a celebration and reclamation of the exciting, electrifying ritmo of fútbol.  Check out the music video here: https://lnkd.in/eq-D9jTk Congrats to the full team and our partners at Hunter and starpower llc

Last week, GALE joined Braze as sponsor of its City x City event in London. On the ground, the conversation centered on the impact of AI, personalization, and real-time data on the future of customer engagement. Helping brands navigate this evolution is central to everything we do at GALE – which builds stronger CRM and loyalty strategies that create lasting customer connections and drive real business results. Thanks to all who stopped by our booth to chat.

Our client partners at Chili's are back on top, earning the title of Brand of the Year at Ad Age’s Creativity Awards for the second year in a row! Congrats to the whole Chili’s crew, as they continue to set a high bar in marketing, with real business results to prove it. We’re grateful to be part of your team. Read more: https://lnkd.in/eMijyTGH

🏀 🏖️ SPORT BEACH is back in action for Cannes Lions 2026, and GALE will be there in full force. Alongside the ad industry’s top execs, this year’s mainstage will feature even more sports icons: Shaquille O'Neal, Naomi Osaka, Lando Norris, Hilary Knight, and more. Conversations will spotlight storytelling as the new sports currency, athletes as cultural architects, community as the backbone of fandom, and the globalization of sports brands. If you’ll be at Cannes this year, let us know. The conversation is already warming up. https://lnkd.in/ezW72HzJ #CannesLions2026 #SportBeach Cannes Lions International Festival of Creativity