FleishmanHillard

Congratulations to the teams behind Icelandair’s Real Unreal campaign, awarded Best in Travel & Tourism at this year’s Shorty Awards. This data-driven campaign was dedicated to proving that Iceland’s beauty isn’t artificial, but astonishingly and powerfully real and revealed how travelers view authenticity in the AI age. Read more about the Real Unreal here: https://fh.pr/qh31b/

Yesterday at PRWeek's Women of Distinction luncheon, a range of leaders reshaping the communications industry were celebrated.  Chief Client Officer Emily Frager was one of them. Here's her take on what's next in the industry: "Communications is projected to double over the next decade. Organizations like FleishmanHillard that lean into data-driven PR will see meaningful impact and won't look back." Congratulations to Emily and the entire class of 2026. 

“Sport remains the last great gathering place: the rare arena where live, shared experience still commands attention and generates tangible emotional resonance. The brands, organizations and leaders that convert this attention into genuine stakeholder trust will benefit from reputational assets their competitors cannot replicate and visibility that lasts well beyond those events.” Rebecca Rausch and Leela Stake break down the multiple opportunities that global sport creates for corporate reputation and why establishing an integrated operating system to power a brand’s approach can make all the difference: https://fh.pr/xm365/

Our San Francisco office recently wrapped its Spring volunteer event in partnership with the Downtown Volunteer Coalition - an initiative that brings together companies, community-based organizations and city agencies to revitalize San Francisco's neighborhoods. Our local office joined nearly 400 volunteers from 15 companies to clean up our streets and restore parks and public spaces across the city.  A memorable moment: San Francisco Mayor Daniel Lurie and First Lady Becca Prowda stopped by to celebrate volunteers and recognize the coalition's growth and impact.  Congratulations to our rockstar volunteers. We’re proud to be part of this growing movement. 

The upcoming U.S. 250th anniversary is more than a moment - it is a year-long cultural milestone that will shape how brands show up in conversation. Jim Joseph, Global Director of Brand Impact, shares more on how FleishmanHillard’s America 250 Advisory Unit supports organizations with precision, authenticity and informed strategy. Read more on the launch of the unit and its capabilities and listen to the full conversation on the PRWeek podcast.  https://lnkd.in/gZEk6ZC3  

Hear from Jim Joseph on the PRWeek Podcast about the launch of the America 250 unit and how they're helping brands approach this major milestone in authentic ways.

Ephraim Cohen, Global Lead of Data and Digital, takes us inside a Page Society London roundtable, where leaders examined how AI and shifting talent structures are redefining the entire communications operating model. Read more here: https://lnkd.in/gYH7S5Xv

The U.S. 250th anniversary is a defining cultural moment. But the promise of massive reach also brings the potential for major risk. It requires a thoughtful balance of brand ambition, cultural awareness and risk management. That's why we've launched the America 250 Advisory Unit to help clients navigate both the opportunity and the complexity surrounding this milestone. We’re already working with brands on strategy, risk assessment, earned media and intelligence tied to the America 250 ecosystem. There's enormous opportunity for business leaders to engage in meaningful ways. But precision, authenticity and a clear understanding of the broader environment are all non-negotiables. Read More on the 250 Team: https://fh.pr/nfget/

'Waiting is the hardest part' - but for food brands, waiting for the UPF definition might be the most productive part. Why? With new Dietary Guidelines and competing definitions in play, every CPG, ingredient, and retail brand faces the same reality of significant risks and opportunities ahead. We created UPF Navigator to help you map yours. Uncover where you are vulnerable. Spot places to innovate. Get ready to move fast when the definition drops. Don't wait to be caught off guard. See how UPF Navigator works: https://lnkd.in/gJ6E8ZBQ

“Sports is on the biggest stage it’s ever been on which means it’s also as complex as it’s ever been. For those of us using communications to drive business for all of the different brands and entities that we work with, it’s awesome to be able to share ideas and experiences and learn from each other.” Mitch Germann, Chief Growth Officer, takes us inside the huddle on the PRWeek podcast to show the secret to pulling off a multi-stakeholder sports engagement. https://lnkd.in/gsJt_VE2