CR Fitness Holdings, LLC. is the leading franchisee of Crunch Fitness. The company rapidly expanded its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee. A veteran management team leads it with over one hundred fifty years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level. It is well-positioned to take advantage of consumers' increasing focus on health and wellness.
Great to be back at the Club Solutions Summit, this year in Park City, Utah.
Always grateful for the opportunity to spend time with leaders from across the fitness industry, exchange ideas, and have meaningful conversations about where the industry is headed. These experiences are valuable reminders that growth comes from staying connected, continuing to learn, and being open to new perspectives.
Thank you to the Club Solutions Magazine team for bringing together such a strong group of operators and partners from across the country. Another great summit and an experience worth appreciating.
CR Fitness Holdings is taking the next step in our growth with a new regional structure designed to better support our clubs, teams, and members!
As we continue expanding across the country, Peter Cosentino, Chris Adams, and Joshua Rider will lead three regional subsidiaries across Florida, Georgia/North Carolina/Tennessee, and Texas/Arizona.
With 95 Crunch Fitness locations, more than one million members, and approximately 6,000 team members, this new structure helps us stay focused on what matters most: strong leadership, great club operations, and the member experience.
Thank you to Club Solutions Magazine for sharing the news. Read the full article below.
Huge shout out to our newest additions in the Tampa Market for passing their CrunchOne KickOff Scorecard with some remarkable scores!!
This shows a high level of professionalism, dedication to studying, and commitment to excellence!
It’s individuals like this that are the heartbeat of Crunch Fitness CR Fitness Holdings, LLC !
Congratulations champions 🤝
Congratulations to all of our Trainers of the Month across CR Fitness! 🎉
From helping someone take their first step in the gym to pushing long-time members toward new goals, you represent the heart of what personal training is all about.
Thank you for leading with passion, showing up for your teams, and making our clubs stronger every day! 💪
People first isn’t just a leadership strategy — it’s the foundation of every great culture.
When you genuinely invest in your people, everything else follows:
Trust gets stronger.
Standards get higher.
Retention improves.
Results grow.
The best leaders understand that numbers are a byproduct of how well you lead and develop people.
Prioritize people. Elevate others. The business will take care of itself. Crunch Fitness CR Fitness Holdings, LLCTony ScrimaleJustin PannucciAnthony Jedrzejewski
Take a look at the video showcasing the new Crunch 3.0 club prototype 💪🏻.
The future of fitness is evolving… and Crunch Fitness 3.0 is taking the member experience to an entirely new level. I have represented Crunch Fitness CR Fitness Holdings, LLC for more than 10 years and I was blown away when I got to walk the first 3.0 club in the Southeast in Palm Harbor, FL.
This isn’t just another gym prototype. It’s a completely reimagined fitness, wellness, and recovery destination designed around where the industry is heading — bigger clubs, stronger amenities, elevated recovery offerings, and an unmatched value proposition.
The new 3.0 model boasts the following:
• Massive 40,000–50,000 SF clubs.
• A nearly $2M equipment package- you won't be waiting on equpiment or weights here.
• Open central turf training areas- sled pulls, battle ropes, etc.
• Expanded strength floors with more benches, more machines, and more free weights.
• Dumbbells up to 110 lbs — compared to 75 lbs at many competitors.
• Extensive rows of cardio equipment designed for high-volume usage and 0 wait times.
• Elevated personal training environments with expert trainers who can take you from beginner to advanced gym rat in no time.
• Hot yoga & Pilates studios.
And the recovery/wellness component is next level:
• Frost Lockers
• Infrared saunas
• Steam rooms & traditional saunas
• Wet Cryo chairs
• Red light therapy
• Massage chairs
• Hydrotherapy amenities
Crunch 3.0 was designed to create a true 360° fitness and wellness experience while still delivering the high-energy atmosphere and accessibility the brand is known for. The evolution of fitness retail is happening right now — and this prototype reflects exactly where consumer demand is going.
If you’re attending ICSC Las Vegas 2026, come visit us at:
📍 Crunch Booth #631V South Hall – Upper Level
Or feel free to reach out directly to schedule time to meet while we’re in Las Vegas. Looking forward to connecting!
#ICSC#CRUNCH#GYM#ANCHOR#FITNESS
At CR Fitness, career growth isn’t limited to one path.
Desmond’s journey to SVP of Sales is a reminder that with the right work ethic, support, and willingness to keep learning, there’s room to build a long-term career here - no matter where you start.
Hear more from Desmond on how he grew with CR Fitness and what opportunity looks like across our teams.
Ready for your next step? Apply today at crnch.co/jobs
There are many ways you can grow your career at Crunch Fitness 💪
At Crunch Fitness CR Fitness Holdings, LLC, becoming a Personal Trainer is just the beginning. Whether your passion is education, leadership, mentorship, or management, there are multiple paths to help you build a long-term fitness career and continue leveling up.
🔥 Career paths at Crunch include:
📚 Education Track
• Personal Trainer
• Elite Trainer
• Master Trainer
• Head Trainer
📈 Management Track
• PT Manager in Training
• Assistant Personal Training Manager
• Personal Training Manager
What makes this exciting is that you’re not locked into one lane. You can forge your own path based on your strengths, goals, and passion for helping people transform their lives.
We’re committed to developing coaches, leaders, and fitness professionals who want more than just a job, they want a career with growth opportunities, mentorship, and impact.
If you’re passionate about fitness, people, and personal development, Crunch is a place where you can grow professionally while changing lives every day.
Let's get connected!
#CrunchFitness#PersonalTraining#FitnessCareers#CareerGrowth#Leadership
Not every day is meetings and metrics…
Today I got to step away from the grind and spend some time with the marketing team just creating. Throwing around ideas, laughing a lot, and bringing some amazing content to life.
These are the days that remind you how much talent we have behind the scenes and how fun it can be when you get the right people in a room.
Back to the grind tomorrow… but today was a fun one.
Sidney NoelMeghan SadowskiBrennan TaylorCrunch Fitness CR Fitness Holdings, LLC
