Boll & Branch

🎉 The Dream Team has done it again: our latest retail location at The Street at Chestnut Hill is open, and we can’t wait to share this new home with those in the Greater Boston area. This marks our second new store of 2026, and we have more to come before year’s end. Opening in Chestnut Hill continues our commitment to bringing Boll & Branch into the neighborhoods where our community already feels at home. There's something irreplaceable about experiencing our products in person: the feel of the fabric, the guidance of our team, and a space designed to inspire the bedroom of your dreams. We're incredibly proud of this opening, and excited for what's ahead. Have you visited us yet? Stop in and experience it for yourself—we think you'll love what we've built. https://lnkd.in/eziRz59h

📍 Let’s celebrate, Chicago! Our newest retail location is officially open at Westfield Old Orchard in Skokie, Illinois, and we couldn’t be more excited. This is the first of many grand openings in store this year, all thanks to the incredible work of our Dream Team. Come visit us at our new home, and enjoy a calendar filled with family-friendly events—our store team can’t wait to help you find the perfect pieces for your home, and welcome you into the world of softness beyond your wildest dreams: https://lnkd.in/e6DX7UJP

With the approach of summer, we retreat to the coast in pursuit of our wildest dreams. Our Summer Campaign blurs the boundary between the real and the imagined. Weightless layers. A nature-inspired palette of hues pulled from the sea and sky. Each naturally breathable fabric becomes a retreat in itself—cooling the body, calming the mind. Boll & Branch ensures this dreamlike feeling takes you somewhere: emotionally, physically, sensorially. Experience cool comfort so refreshing, you’ll never sleep hot again at bollandbranch.com Our incredible in-house Creative Team continues to bring our dreamscape to life in partnership with: Director/Photographer: Sasha Lytvyn Agency: Quadriga Management Set Designer: Alicia Sciberras Wardrobe Stylist: Roxane Danset Hair & Makeup Artist: Hayley J. Farrington Model: Cleirys Velasquez Ford Models, Inc. Local Producer: World Locations Post-Production: Prototype Studio

Our Chief Commercial Officer Katia Unlu (Muratova) joined some incredible minds at Shoptalk this week to talk about AI, luxury, and what actually builds customer trust. In her words: 💡 “AI can be an incredibly powerful discovery engine — but it should never replace human judgment. We use it to surface opportunities, not to make decisions.” 💡 “The biggest unlock for us was embedding AI into tools our team already uses — like Slack. No new systems, no friction. Adoption doesn’t happen when you introduce new tools — it happens when you enhance the ones people already live in.” 💡“The real shift is democratization — data is no longer locked behind teams or tools, it’s available to everyone. What used to take our insights team two weeks can now be answered in minutes — and that completely changes how the business operates.” Proud to be part of this conversation. And proud to be a brand where the experience has always come first. Thank you Shoptalk for having us!

I always say the best thing about Boll & Branch is the team. Moments like this are exactly why. Our Helping from Home initiative exists for one reason: to bring the comfort of home to people who need it most. The centerpiece of the program is our Sleeper, an all-in-one quilted sleep mat built to full Boll & Branch quality, made entirely to be donated. We've supported hurricane survivors, cancer patients, families in transitional housing, and returning veterans. This one went to active U.S. service members through the American Red Cross New Jersey region. We just heard back from the Red Cross. At 6:30 a.m., a call came in for service members heading out on a last-minute movement. Sleepers were in the hands of unit leaders within the hour. The feedback: "They love them." That story exists because a few people on our team saw an opportunity to do something good and just made it happen. No fanfare. No ask. That's who they are. Small comforts. Real impact. Proud of them. And grateful to the service members in this photo and every one like them. Want to get involved or nominate someone in need? Learn more at: https://lnkd.in/ea76c3a #HelpingFromHome #MilitarySupport #RedCross #GivingBack

"Every time I make my bed, I’m going to be thinking about this brand in a good way.” Thank you to Senior Reporter Andrew Adam Newman for welcoming us into his home & testing out our Room Service experience for Retail Brew. Room Service brings the store experience to your home. After working with customers to design the bed of their dreams, our Stylists will visit the customer’s home to style their beds and bring our products to life in their own space. Try it out for yourself by scheduling a design consultation on our site: https://lnkd.in/e5_avNgD

DARE TO DREAM___Every corner of our business is impacted by the strong leadership of women. In celebration of International Women's Day, we asked a few of them to reflect on how they've gotten to this point in their careers. So tell us, what advice would you give your younger self?

Some CEOs take a small bite and call it testing. Our CEO Scott Tannen has been in this bed since Tuesday.

Anna Esrov, VP of Customer Experience & Loyalty at Boll & Branch, joined Paula Macaggi to share how a brand built on customer obsession turns feedback into product innovation, loyalty, and unforgettable moments! Find what a luxury bedding brand teaches us about Customer Experience on its greatest level in our conversation: https://lnkd.in/eRxygnRy #offbounds #bollandbranch #customerexperience #retailpodcast

Last night, Anna Esrov, VP of Customer Experience, hosted a “Retail Therapy” conversation at our Manhattan office in partnership with Endear. Titled “Hospitality as Your Competitive Edge,” the event featured a live Q&A with Endear co-founder, Leigh Sevin. With representatives of 15 brands in attendance, Anna shared insights into Boll & Branch’s hospitality-first mindset, and how our philosophy of providing unreasonable hospitality to every customer has shaped our business and internal team culture. The evening concluded with an open discussion and networking session, creating a thoughtful, highly engaged dialogue around what it truly means to operationalize hospitality in modern retail.