We’re excited to partner with HubSpot. Together, AKQA and HubSpot will explore how creativity, technology, and strategic storytelling can help redefine what modern B2B marketing looks and feels like. “HubSpot has always believed B2B marketing can be more: more culturally relevant, more unexpected, more worthy of the buyers we’re building for. AKQA brought the creative conviction and innovation to help prove this at scale. We’re excited to work with them as we continue to own a space no other B2B company can claim.” Global Head of Brand Marketing HubSpot, Amy Marino.
About us
AKQA is a creative company at the intersection of imagination and technology, with a global presence across 19 countries, and 30 locations. For more than three decades, AKQA has pioneered what’s next. From the dawn of digital to the rise of AI, AKQA is globally recognised for its creative excellence and innovation. The company has earned top honours including the Cannes Lions International Festival of Creativity Grand Prix for Digital Craft 2023, Design and Glass 2024, and Innovation 2025, alongside seven Fast Company Innovation by Design Awards and three World Changing Ideas Awards.
- Website
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https://www.akqa.com/showreel/
External link for AKQA
- Industry
- Design Services
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Specialties
- Design and Innovation, Customer and Brand Experience, E-commerce Optimisation, Community and Influencer Engagement, Cognitive Science and Artificial Intelligence, Data Science, Media Planning, Media Buying, and Search Marketing
Locations
Employees at AKQA
Updates
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How AI unlocks fluid creativity. For decades, our industry has relied on structured, sequential frameworks. However, creativity has always been a fluid, simultaneous process. Our Global Chief Strategy Officer, Miriam Plon Sauer explores how AI is finally enabling us to work in rapid loops of exploration and validation transforming client partnerships and the nature of our output along the way. Step out of the framework: https://lnkd.in/eNV5jUNg
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AKQA partnered with the U.S. Soccer Federation to create the brand identity for its first permanent home: the Arthur M. Blank U.S. Soccer National Training Center. The identity system creates a unified public face for a sport experiencing rapid growth and rising cultural significance, establishing a lasting presence for the future of American soccer. https://lnkd.in/eNNRhdXk
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Real work, already live. From cultural innovation to AI-powered storytelling, our studios are creating products, services and experiences that people engage with, return to and that are shaping what’s next for our clients. Check out the work, and some of the people behind it. - Starbucks: rethinking loyalty at scale, turning 35.5 million members into a more active growth engine. https://lnkd.in/da93pnpF - Gaggenau: bringing product, brand and communications into one connected global system. https://lnkd.in/gTNe3uT5 - Lexus: exploring how generative AI can expand the craft of storytelling. https://lnkd.in/eEw5cH9Q - Nike Football: creating a living platform on TikTok where culture shows up daily. https://lnkd.in/eT_gxETn - Helder Santo: stepping in as CEO Americas to lead the next phase of growth. https://lnkd.in/gi7UZJXi - Nicolas Le Pallec: recognised by Adweek for advancing how AI is applied in our industry. https://lnkd.in/eaaCRpZ6
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AKQA created an animated film unveiling the evolution of Alexa for Amazon Prime members, inspiring more natural and conversational interactions. The film showcases the enhanced capabilities of the assistant, revealing a more powerful and intuitive side to a service people use every day. https://lnkd.in/ey4kVhpA
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Powerade’s Power Your Fate platform launches, building towards the FIFA World Cup 2026. A tribute to the work, resilience and hydration behind every great performance. The new series features elite athletes including Lamine Yamal and Rodrygo Goes to highlight the mindset, preparation and discipline that fuel greatness. Because destiny is not left to chance, it is earned. https://lnkd.in/edD7tGdq
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From virtual worlds to real-world impact. The Webby Awards has honoured Reborn To Be Alive’s Virtual Donors as Webby Winner for Games. The project empowers players to transform a virtual end of life moment into a choice that saves real lives through organ donor registration, directly connecting online actions with societal change. AKQA’s commitment to innovation is further recognised with two Nominees and three Honourees across the awards. Discover the full story behind these recognitions. https://lnkd.in/eYjjqjFH
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Levi Strauss & Co. recently partnered with AKQA to support the launch of its latest brand campaign. Behind Every Original inverted the traditional broadcast model, turning a Super Bowl spot into the spark for a social-first ecosystem of authentic stories. The result was a new blueprint for the brand, achieving 99% positive sentiment and placing Levi's at the centre of modern culture. https://lnkd.in/eqbUprtW
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With AI systems, intent is replacing navigation and changing behaviour. People stop browsing. They declare what they want, and systems assemble the answer around that goal. That’s the shift Chief Technology Officer AKQA EMEA, Nicolas Le Pallec highlights as a key opportunity for brands: from inferring what customers might want, to responding to what they’re actively trying to achieve. Find out more about the Intention Economy in WPP’s latest report. https://lnkd.in/eWNEq7hu
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Defining the future of brand engagement, AKQA celebrates The Clios Award wins for its transformative work with Reborn To Be Alive and Uber. In collaboration with Reborn To Be Alive, Virtual Donors was recognised in the Culture and Influence and Direct categories for turning in-game actions into real-world organ donor registrations and proving that digital worlds can create profound human impact. Uber’s Couch to Action, a winner in the Action category, inspires audiences to move from passive viewing to active living by seamlessly converting on-screen moments into real-world journeys. https://lnkd.in/e74s-KTA