ABB OPTICAL GROUP

With Ascend, brought to you exclusively by the independent experts at ABB Labs, you can confidently recommend high-performance single vision, progressive and specialty lenses that make your margin healthier. Meet the entire Ascend product line: https://hubs.ly/Q04cPPfq0

While a co-worker was on maternity leave, Melani L. went above and beyond to support both the business and her customers, ensuring everything was handled with care and consistency. Because of that dedication, Sarah returned to almost no open items or issues, allowing her to jump right back in and focus on new opportunities instead of putting out fires. This is what true teamwork and ownership look like. Thank you, Melani, for delivering such an incredible experience and being a #MomentMaker 👏

The best part of the PECAA Annual Meeting, the conversations that happen in person. Thank you to everyone who stopped by our booth to connect with the ABB team in San Diego or attended one of our sessions. From talking through practice performance and workflow challenges to exploring solutions across #ABBLabs, #BusinessSolutions, #ContactLens, and #SpecialtyVisionProducts, every conversation reminded us why these moments matter. Independent eye care is strongest when we're in it together. We're grateful for the opportunity to connect face-to-face and even more grateful for the chance to help your practice succeed. Until next time, PECAA!

Your research deserves an audience. The 12th Annual Optometry Student Challenge invites third- and fourth-year optometry students to submit original research or case studies for the opportunity to showcase their work at GSLS alongside leaders in the industry. Submit your entry by September 30, 2026: https://hubs.ly/Q04h1z_D0

Thank you to Lakeline Vision Source for sharing their success story with #ABBVerify!

In a dog-eat-dog world, ABB Labs stays true to you. Our independent service, friendly customer team and high-quality fabrication from a broad range of brands make it easy to keep your eye on what matters: your patients. Meet us at https://hubs.ly/Q04cMzS-0

Take the stress out of scleral lens fitting with DELTA, done differently. Designed to support efficiency, customization and confidence in the fitting process, DELTA helps simplify specialty lens success. Ready to elevate your scleral strategy? https://hubs.ly/Q04gfFsp0

ABB enjoyed spending the evening in Charlotte with our PECAA partners for another impactful regional dinner. Events like these are a great opportunity to strengthen relationships, exchange ideas, and continue supporting the independent eye care community together. Through #ABBLabs, #SpecialtyVisionProducts, #ContactLens, and #BusinessSolutions, ABB remains committed to helping practices navigate growth with trusted support, innovative solutions, and a consultative approach. Thank you to Doug Clarkson, Anna McLaurin, and Brett Whittington for representing ABB and continuing to build meaningful connections with PECAA members.

Ascend lenses give eye care providers access to products that perform as well as the big brands — while offering healthier margins. From coatings and single-vision, progressive and specialty lenses to your patients, and see how your practice can take off: https://hubs.ly/Q04cNF990

We’re excited to be heading to the PECAA Annual Meeting 2026 in San Diego this weekend! If you’re attending, be sure to check out our ABB sessions on Monday, May 18th featuring: 👉 Luca Zuliani, SVP & General Manager of Business Solutions, and Sonja DelRios Del Rios, Manager of Business Solutions Sales, who will discuss how practices can unlock the power of a team-driven strategy by aligning your vision, identifying key drivers, and turning goals into measurable results together. 👉 Dr. Chad Edmonds of Edmonds Eye Associates for a panel discussion on strategies for revenue cycle success, with customer insights on how ABB Verify fits into the picture. And don't forget to stop by Booth 32 to connect with Matt Elliot, Sarah Mostashari, Stephanie Harring, Sonja Del Rios, and Cherie Harris. We look forward to seeing you there!