Too much B2B marketing spend goes to metrics that look impressive but don’t deliver results. Here's how to shift from vanity to real business impact.
Latest Stories
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Learn why B2B marketers are reallocating ad spend from search platforms to LinkedIn. We explore recent data on buyer journeys, costs, and return on ad spend.
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Learn how to design, edit, and launch LinkedIn campaigns using the Canva integration, with step-by-step guidance and tips for creating images and video ads.
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Meet the winners of the 2026 LinkedIn Marketing Partner Awards, recognizing partners who drove exceptional innovation, creativity, and customer value.
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Explore our NewFronts 2026 recap to see how B2B marketing enters the outcomes era. Learn about LinkedIn's role in this shift. Read the full post.
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Too much B2B marketing spend goes to metrics that look impressive but don’t deliver results. Here's how to shift from vanity to real business impact.
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Learn how B2B marketers are using video retargeting to boost familiarity, trust, and ultimately conversions throughout the long, non-linear buying journey.
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Discover how to optimize your LinkedIn content strategy for AI-powered search in 2026. Learn actionable tips on creating educational, original, and credible content to boost vis...
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Learn how to build your B2B brand with LinkedIn video ads. Discover key ad formats, proven strategies, and partner solutions.
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Executive video is the new language of leadership. Explore insights from CES 2026 on how leaders use authentic video to build trust.
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Trends, tips, and best practices
B2B marketers are no longer wondering whether to use AI, but how to use it. Recent research shines a light on key areas of focus to differentiate.
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Factors.ai, a LinkedIn Marketing Partner for Audiences, B2B Attribution & Analytics, Reporting, and Signals, analyzed performance data from over 100 B2B companies between Q3 202...
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Our new guide, How to Optimize your Owned Content for AI Search, outlines the concrete strategies we leveraged to boost visibility. We aren't just preaching theory; we’re sharin...
Fresh Research & Insights
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Learn why B2B marketers are reallocating ad spend from search platforms to LinkedIn. We explore recent data on buyer journeys, costs, and return on ad spend.
-
Factors.ai, a LinkedIn Marketing Partner for Audiences, B2B Attribution & Analytics, Reporting, and Signals, analyzed performance data from over 100 B2B companies between Q3 202...
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An optimized and unified approach to managing Mental and Physical Availability can lead to effectiveness and efficiency gains across the organization, which is covered in our re...
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Learn how to design, edit, and launch LinkedIn campaigns using the Canva integration, with step-by-step guidance and tips for creating images and video ads.
-
Learn how to build your B2B brand with LinkedIn video ads. Discover key ad formats, proven strategies, and partner solutions.
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Video on LinkedIn resonates more than any other format. Amanda Fetterly of Adobe shares three principles for better B2B video brand building on LinkedIn.