W Communications

Today, we launched #MyLabourPoo for our client Andrex – and the nation is already talking! The campaign follows Andrex's brilliant 'Push Like You're Pooing’ film as part of its #GetComfortable platform and takes the conversation further, tackling one of the last real childbirth taboos: pooing during labour. New research from the brand found that 75% of women fear it happening – despite it being near-universal – and almost one in six say they'd never discuss it with anyone. The campaign, fronted by comedian and mum-of-four Katherine Ryan, aims to change that. Because the more honestly we talk about the realities of labour and postpartum recovery, the more prepared the next generation of parents can be. We've already landed over 20 pieces of coverage and it's still rolling in. 🎉 And there's more to come. Next week, we're hosting an in-person panel in London with Andrex and Katherine Ryan to keep the conversation going - watch this space. Huge congratulations to the team and to our brilliant client partners at Andrex. This one matters. 💛

🏆 Huge congratulations W Communications - Singapore! Shortlisted for THREE awards at the upcoming PR Awards Asia Pacific. 🏆 The team’s brilliant work for Hennessy’s 2026 Chinese New Year campaign has been shortlisted for two awards in the Consumer Launch and FMCG categories… …AND they've been shortlisted for BOUTIQUE AGENCY OF THE YEAR - a huge milestone that celebrates all of the amazing work the team has done over the last year! Great stuff team W Communications - Singapore! 🎉

⭐ HelloFranses! is hiring a Social Content Executive! ⭐ W Group's award-winning influencer marketing agency, HelloFranses! helps brands show up on social in ways that feel fresh, relevant and culturally plugged-in. It’s growing fast, and looking for a brilliant Social Content Executive to join their team and support across client accounts, social strategy and content creation. This is the perfect role for someone who lives and breathes social, spots trends before everyone else, and knows how to turn a moment into a strong social-first idea. Link below to the job description – check it out!👇 https://lnkd.in/eU_96tmz ⭐ Know someone who would be perfect? Tag them below or share this post! ⭐

We launched W in Malaysia in February, and on the back of its success we are now planning further expansion in the region – in Hong Kong and Jakarta! Thank you Siobhan Holt at PRWeek UK for the exclusive write-up. APAC is a dynamic market driven by pace and agility as well as social-first creativity, connectivity and a strong strategic and culture-led approach – elements that have always been at the heart of W’s DNA. In Malaysia's early client wins, led by brilliant Country Manager Kiersten C. under the expert stewardship of APAC general manager Robin Chang, we have seen that brands are looking for sharp counsel, pace and integrated delivery from teams that understand both the local market and the wider commercial picture – exactly what we do best, and we can’t wait to do more in the region. Hong Kong and Jakarta, here we come!! 🚀 Read Siobhan Holt's full piece here: https://lnkd.in/eqF2juhk

Ahead of IMEX Frankfurt, our travel team was delighted to join Gary Hendricks-Dominguez, deputy director of Cayman Islands Department of Tourism (CIDOT) and Steven Andre, director of operations of the highly anticipated Grand Hyatt Grand Cayman Resort & Spa in Munich, bringing together an exceptional group of German and DACH media for a little taste of what the Cayman Islands has to offer! We’re proud to work with Joanna Walding and the CIDOT team across Europe, showcasing how the Cayman Islands offer space to slow down, to reconnect and to experience a sense of understated and effortless luxury. #vaCay #CaymanIslands

The most powerful brands don't just show up in culture, they become part of it – and we’ve been loving working with Marriott Bonvoy to do just that.   From the ICC T20 World Cup Final, where our Tea-20 activation at The Oval with Kevin Pietersen brought cricket, culture and community together in one unforgettable moment, to paddock access at Formula 1 One. Now, from the front row of the world's most talked-about live music experiences, we’ve positioned Marriott Bonvoy not just as a loyalty programme, but as the key to the world's most coveted calendar moments.   It was brilliant to have New Wave Magazine join us inside the newly renovated Marriott Bonvoy Premium Suite at The O2 to experience ROSALÍA's LUX world tour. A live orchestra. A ballet opening. A fallen angel finale. And all of it witnessed from one of London's most elevated hospitality settings, beginning with pre-show drinks at The Dixon, Tower Bridge, Autograph Collection.   As New Wave Magazine put it: "Marriott Bonvoy continues to position itself at the centre of global culture, entertainment, and luxury hospitality."   And we're only getting started. Coming up: All Points East, Rock en Seine in Paris, and Marriott Bonvoy as official hotel partner for Celine Dion's Paris 2026 return. The calendar is full. The access is unrivalled. This is what it looks like when a brand stops sponsoring culture and starts becoming part of it.   🔗 Read the New Wave Magazine feature: [https://lnkd.in/eRqktr6h]   #MarriottBonvoy #WCommunications #PR #CultureMarketing #ExperientialMarketing #MusicPR #LiveExperiences #ROSALÍA #TheO2 #CricketWorldCup #FormulaOne  

This summer’s must have? Well, if you trust Men’s Fitness (and who doesn’t?), it's none other than our client Our Taap. The brilliant David Castle, Managing Editor, summed up his Our Taap Experience as follows: "When you weigh up the combination of convenience, customisation, filtration quality, and long-term usability, it starts to feel less like a luxury and more like a smart investment." And that's just a preview of what's to come... watch this space for our biggest moment yet, landing soon! A huge thank you to our client partners Tom Stazicker, Vibha Hardaker, Sally Hillman and Christopher Hann at Our Taap and David Castle for the fantastic review. ⭐ Read the full piece here: https://lnkd.in/eVUbEFnA

🏆 The Travel Marketing Awards Shortlist is out and across the W Group we are up for SIX incredible awards!! 🏆 W Communications has been shortlisted for THREE Awards for its work with Cunard:  ⭐ Best Brand Launch or Relaunch  ⭐ Best Brand or PR Activation  ⭐ Best PR Campaign Meanwhile, the brilliant team at LOTUS is also up for THREE awards including the big one: 💫 PR Agency of the Year  ⭐ Best Travel Trade Campaign for the Expedition Cruise Network Ltd. Conference ⭐ Best Diversity, Equity & Inclusion for the Spanish Tourist Office’s Spain for All campaign, alongside Spain in UK Great to see LOTUS client Visit Guernsey also shortlisted in various categories 🏆 HUGE CONGRATULATIONS to the teams, and we can't wait for Awards night on 16th July. 🎉

We love working with Unity Coffee! Having backed and launched this AI-powered, interactive coffee machine taking on “Big Coffee”, we have also helped it secure £2m in funding, while delivering its full-service marcomms activity. And now, it’s taking over the student coffee market – landing at student accommodation in Bristol! Great to see this exciting, disruptor coffee brand go from strength to strength! 🚀

The brilliant team W Communications North America worked on this extraordinary campaign – supporting adam&eveDDB US and Gift of Life Marrow Registry to bring Hero Gum into the world – the first new method of DNA collection in over 20 years. Awesome to see this campaign’s impact recognised and honoured at The Clios with 5 category wins and a shortlist.🌟 Great stuff! Learn more or register: giftoflife.org/gum