Smart Formats have featured across a number of recent releases. Highlights include collaborations like Holly Humberstone at Banquet and Tom Misch at KOKO. Over the next few months, we’ll be rolling out new products and updates, pushing Smart Formats even further. If you’d like to learn more about Chartable Smart Formats or how to create engaging smart events, feel free to get in touch.
About us
We create Smart Formats, collectible merchandise items that unlock chart accredited digital music and content. Serenade has worked with 200+ globally recognisable and emerging artists such as Muse, Liam and Noel Gallagher, Thirty Seconds to Mars, K-Trap, Orbital, Bugzy Malone, Jungle, Sum 41 and Sugababes, between the UK, US and Australia.
- Website
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https://artists.serenade.co/
External link for Serenade
- Industry
- Musicians
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
Locations
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Primary
Get directions
London, GB
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Get directions
Sydney, AU
Employees at Serenade
Updates
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James Blake x Serenade Poster 🕰️ We’ve teamed up with James Blake for a special poster release for his new album Trying Times. This collectible gives fans direct access to the album plus exclusive content you won’t find anywhere else. Huge thanks to Good Boy Records and Virgin Music UK for partnering with us on this project.
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🚀 We’re hiring! Excited to share this opportunity to join Serenade as our Sales & Partnerships Manager. You’ll be working closely with artists and labels to deliver innovative smart format and events campaigns. 🔗 https://lnkd.in/eUmPaFcH
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February was big for Serenade Smart Products ✨ From Leigh-Anne dropping a limited mini cassette alongside her debut album receiving chart success, to Crystal Tides celebrating hitting Number 1 in the download charts with our Serenade Stickers. Plus, one of our major Smart Events saw Diversity treat VIP ticket holders to exclusive content and behind-the-scenes access. Smart formats. Smart Events. Exclusive access. 🚀 #SmartFormats #SmartEvents #FanFirst
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Leigh-Anne x Serenade Mini Cassette 🤟 We’ve teamed up with Leigh-Anne for a special mini cassette keyring release for her debut album My Ego Told Me To. Sold exclusively on the UK signing tour, this collectible gives fans direct access to the album plus exclusive content you won’t find anywhere else. Huge thanks to TaP Music and Virgin Music UK for partnering with us on this project.
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Music Consumer Innovation Finalists 🤟 Serenade has been named a finalist at the Music Week Awards 2026 for our One Tap Lanyards 📲 This recognition means the world to us. One Tap Lanyards were built to reimagine how artists connect with fans, turning a simple tap into instant access, engagement, and chart eligibility. Massive thank you to our team, partners, and the forward-thinking artists and labels who believe in doing things differently. #MusicWeekAwards #MusicTech #Serenade #Innovation
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January marked a strong start to the year for Serenade, with a wide range of projects delivered across both established and emerging talent in the music space. Throughout the month we released a variety of official chart-eligible physical formats, from lanyards and posters to mini CDs and cassettes, giving fans new ways to support artists while driving measurable chart impact. A big thank you to the artist teams, partners and fans who made these launches a success, we’re excited to keep building momentum in the months ahead.
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🎴 Introducing Serenade Chart-Eligible Trading Cards! Create smart, chart-eligible cards designed your way, just like your favourite sports or game collectible cards! Fans tap once, no apps, no logins - to instantly access the music and exclusive content. A seamless bridge between digital access and physical collectability.
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