We weren't quite sure what to expect when we arrived at the Austrian Wine Pop-Up. Our heads were still in #WineParis talks and negotiations. But within minutes, the warmth of the place - literal and figurative - melted that away. We settled in and truly enjoyed ourselves. Free. Accessible. Warm. The Austrian Wine Pop-Up broke every rule of traditional wine marketing and tripled their sales targets in the process. This week, New Drops explores how authenticity wins.
Perfect Cellar
Beverage Manufacturing
Best Small Online Wine Retailer 2023 - Decanter Magazine Fine Wine Made Accessible.
About us
Perfect Cellar is so much more than an award-winning online retailer of affordable fine artisan wines. Perfect Cellar is a platform offering a blend of cutting-edge technology and sommelier expertise to deliver a personalised at home experience for every wine lover, casual drinkers and connoisseurs alike. Our data-driven, Al powered personalised recommendations enhance user experience, ensuring every bottle resonates with individual tastes and preferences.
- Website
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http://www.perfectcellar.com/
External link for Perfect Cellar
- Industry
- Beverage Manufacturing
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Wine
Locations
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Primary
Get directions
London, GB
Employees at Perfect Cellar
Updates
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Wine has a greater purpose than we've forgotten. The Hospices de Strasbourg proved it 600 years ago. They're still proving it today. Read this week's New Drops by Jon Cellier 🍷 👇🏼
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Cava has a reputation problem. But Pedro Martínez and De Nariz are rewriting the story. This week, we're exploring a sparkling wine that challenges everything you thought you knew about Cava and about terroir. Jon's latest article is live in New Drops, click below to discover this incredible sparkling wine from Yecla, Spain.
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As Jon says. Winemakers from all over the world, we want to hear from you. Contact us: portfolio@perfectcellar.com Quoting Jon: "Please provide as much information as possible, including pricing, photos of the bottles, tech sheets, and more. You can use WeTransfer, which is brilliant for sharing large documents (and it's free)." You can visit our website here: https://lnkd.in/ewi395fw
#WineParis2026 - Are you going to be there? Dear wine producers, we want to hear from you. Perfect Cellar has created an import model that allows us to bring wines into the UK at lower volumes. We want to offer you the opportunity to list your wines online through Perfect Cellar's website and Vivino in the UK. No matter the region you're in, the style of wine you produce, the bottle shape, or how colourful your label is, we will consider all. Over the last three years, we've tested an import model that allows us to emphasise the marketing of our wine partners' brands. We combine data with our market knowledge (itself fuelled by data - data is everything) to make listing decisions and positioning in our online marketing. Some important elements to consider: - Volume is no longer the aim of the game; it's relevancy. Our research shows that on-trade (HORECA) sales are stagnating, if not regressing, in some parts of the UK. In comparison, online is booming. - We won't always ask for samples. Part of our researches includes consumers feedback from various platforms and often it's enough for us to take the risk. - Our proven recent success with wines from emerging countries, overlooked regions and relatively unknown grape varieties in the UK confirms that what matters most is... your wine. - That means you're not too small to be discovered by British consumers. To hear more about this opportunity, reach out to portfolio@perfectcellar.com. Please provide as much information as possible, including pricing, photos of the bottles, tech sheets, and more. You can use WeTransfer, which is brilliant for sharing large documents (and it's free). And of course, whether you're going to be at WineParis doesn't matter, but if you are, we could meet you there. Photo Credit: That's us at the Barcelona Wine Week, tasting what would quickly become one of our most in demand wine.
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New Drops celebrates the new year with Champagne! When a father passes the torch to his son in Champagne, it's not just about inheriting vineyards, it's about deciding what to do with them. Meet Antoine Guillemont and the bold vision he's bringing to his family's legacy. Discover the full story, and wines, in the article below.
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New Drops latest write up. Ever wonder why Sekt gets little demand outside Germany? Spoiler: it's not the wine's fault. It's the reputation. This week, Jon Cellier 🍷 explores one of sparkling wine's most fascinating stories and asks: why don't we know more about it? Answers in the article, click below to read it.
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Love this ! Extracts from the new drops Perfect Cellar "Why would I pay £20 for a Pinot Grigio when I can grab one for £8?" Fair question. The difference isn't just in the glass, it's in the experience. One tastes like wine, (sometimes) the other tastes like a moment of joy, memory you'll actually want to revisit. But think about what you're actually getting. That supermarket bottle? It's made for volume, consistency, and shelf life. It's designed to be forgettable - indeed drinkable, but forgettable. A serious Pinot Grigio like Fierce III or Ca' Botta are made for flavour, texture, and longevity…. And delivers that joy when you taste a great glass of wines #wine #joy #greatandaffordable #perfectcellar
Often called "cheap" and "simple," Pinot Grigio hasn't had an easy ride in recent years. But what if we told you there's a whole other side to this grape - complex, textural, flavourful Pinot Grigio that'll make you rethink everything? Read the full story in this week's New Drops. Spoiler: you might never look at PG the same way again. -- New Drops is nothing without you 🫵🏼 Like to discover new up and coming wineries? Surely your friends and colleagues will too! These wineries rely on you as much as us, at Perfect Cellar. Introduce New Drops to your network and let's make wine... interesting again!
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Often called "cheap" and "simple," Pinot Grigio hasn't had an easy ride in recent years. But what if we told you there's a whole other side to this grape - complex, textural, flavourful Pinot Grigio that'll make you rethink everything? Read the full story in this week's New Drops. Spoiler: you might never look at PG the same way again. -- New Drops is nothing without you 🫵🏼 Like to discover new up and coming wineries? Surely your friends and colleagues will too! These wineries rely on you as much as us, at Perfect Cellar. Introduce New Drops to your network and let's make wine... interesting again!
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New Drops is a newsletter written by Jon Cellier 🍷 and showcases new, up and coming, wineries from all over the world. Many of us dream of making wine in a beautiful wine region. Kapitel Zwei Wine is what happens when someone actually does it: ditching the rulebook, rolling up their sleeves, and turning a forgotten Austrian hillside into a playground for wild ideas. Solar power, rainwater, amphorae, French grapes, and tiny batches; this is living the winemaking dream, one 500ml bottle at a time. Click below to read the full story (and live the dream) 👇🏼 -- New Drops is nothing without you 🫵🏼 Like to discover new up and coming wineries? Surely your friends and colleagues will too! These wineries rely on you as much as us, at Perfect Cellar. Introduce New Drops to your network and let's make interesting wines... interesting again!