LIV Golf

We are incredibly proud to share that LIV Golf took home an International Sports Convention International Sports Awards in the Sports Education category! This recognition celebrates our LIV to Learn program, a global education initiative that seamlessly blends practical STEAM concepts, character development, and sustainability with the excitement of golf. LIV to Learn has transformed the golf course into a global classroom. With over one in five young people worldwide lacking access to education or employment pathways, our goal was ambitious: to use the universal language of golf to expand opportunities for youth, particularly in underserved communities. Since launching our digital-first, golf-for-development curriculum in September 2024, the global impact has been remarkable:  🌍 Over 203,000 young people engaged across 74 countries and six continents 🎒 1,400+ participating schools, with 52% identified as lower-income institutions 📣 Free, standard-aligned resources deployed globally in English, Arabic, Spanish, and Korean The feedback from our first year speaks volumes: 77% of students agree the program makes learning fun, and 74% report increased confidence in their career aspirations. Whether it's through our Virtual Field Trips to our events, or our hands-on classroom activities, educators are using these tools to make complex topics tangible and highly engaging. Thank you to the ISC International Sports Awards for this incredible honor, to our partners at Discovery Education, the dedicated educators and community leaders worldwide, and the LIV Golf teams and players who bring these lessons to life through their lived experiences. Read more about the other winners here: https://lnkd.in/emZ9ywkn

This morning, we announced that LIV Golf UK 2025 at JCB Golf & Country Club delivered $63 Million / £45 million in economic impact across Uttoxeter, Staffordshire, and the wider region through regional operations, workforce activity, and visitor spending. This brings our total global economic contribution to over $1.5 Billion to date, including $600M in 2025 alone 🌍📊 As Ross Hallett, our EVP, Head of Events, noted earlier today: "The impact of LIV Golf in 2025 reflects what we have always believed—that when LIV Golf comes to town, the entire economy and community benefits. The commercial activity generated across Staffordshire and the wider region is something we are immensely proud of, and it reinforces our commitment to delivering events that leave a lasting legacy well beyond the final round. Thanks to our partners at JCB Golf & Country Club, we have become embedded in the local community and enter our third year at the course excited to continue to grow our impact, reach, and passionate UK fan base." ✈️ Driving Tourism & Hospitality: Our geographic draw extended far beyond Staffordshire. While 59% of fans lived within a 90-minute drive, 39% traveled from elsewhere in the UK and 2% visited from overseas. This influx provided a massive boost to the local hospitality sector, with 21% of attendees staying in overnight accommodations or with family and friends during the three-day event. 🏌️♂️ A New Era of Fans: Out of the 43,000 fans in attendance over three days, 32% were attending a golf event for the first time, and 26% were under the age of 35—showing our success in bringing a new generation to the game. 🤝 Community & Grassroots: We are committed to growing the game far beyond tournament week. Through our LIV For Good platform, we’ve impacted over 6,500 young people in the UK since 2022 alongside 14+ nonprofits. In 2025 alone, this included nearly 200 school sessions with the Muslim Golf Association and helping 77 youth move into employment via The Change Foundation. Additionally, the Majesticks Golf Club's Little Sticks programme expanded its incredible reach, engaging 226 schools nationwide and directly impacting more than 24,000 young people through golf curriculum-based delivery last year. 🌱 Sustainability in Action: Following back-to-back GEO-certifications, our 2025 UK event was 100% powered by renewable energy (a first for our temporary builds!) and successfully diverted 100% of waste from local landfills. A massive thank you to the fans, our local partners in Staffordshire and Uttoxeter, and the entire team who made these milestones possible. We're already gearing up for our highly anticipated return: LIV Golf will be back at JCB Golf & Country Club for a third consecutive year when LIV Golf UK presented by JCB tees off 23-26 July 2026.  ⛳️ Read the full report here: https://lnkd.in/enMEuQRk 

We are incredibly proud that Salesforce × LIV Golf’s Fan Caddie technology was named a finalist in two major categories at the Smarter Sports Awards by The STA Group: Smarter Fan Intelligence and Personalization and Smarter Innovation of the Year! 🎉⛳️ When we launched our multi-year partnership with Salesforce in June 2025, our goal was simple but ambitious: to redefine global fan engagement and league operations by uniting enterprise AI with live sport. We are moving away from fragmented legacy systems and setting a next-generation standard for how leagues can become fully "agentic enterprises." Through the power of Salesforce’s Agentforce and Data 360, we are building the blueprint for an AI-first sports league. Some of the groundbreaking work we are being recognized for includes: 🎙 Agent Caddie: Launched in August 2025, this tool is already transforming our broadcasts with real-time shot intelligence, natural-language context, and dynamic data-driven storytelling delivered directly to our broadcast team via Slack. 📱 Fan Caddie (Meet "Chip"!): Officially launched alongside our 2026 season, Fan Caddie is a groundbreaking, personalized AI companion built on Agentforce 360. Found directly within the LIV Golf app, "Chip" acts as a second-screen companion offering real-time insights, an interactive leaderboard, on-course utility for event attendees, and features that bring retail shopping seamlessly into the viewing experience. A massive thank you to the entire LIV Golf and Salesforce teams for pushing the boundaries and making LIV Golf accessible to our fans around the globe; and congratulations to Monterosa, World Rugby, and the other category winners at the Smarter Sports Awards 2026. Check all the other nominees here: https://lnkd.in/dz_NTdEs

Maaden LIV GOLF Virginia was more than just a competition; it was a demonstration of our commitment to making a positive difference through LIV For Good–our global Impact and Sustainability platform. 🏌♂️ 🏌♀️ We were proud to partner with Excel Golf, Inc., a nonprofit providing underrepresented youth with opportunities through golf. LIV Golf reserve players Travis Smyth and Julian Perico led a hands-on clinic, and over the weekend, we welcomed over 200 youth and their families from local programs and schools to the course to experience the event. 🇺🇸 HyFlyers GC continued their meaningful partnership with Bunkers in Baghdad, honoring U.S. service members. For the final round of play on Sunday, the team hosted more than 20 active-duty troops and collected messages of appreciation for those stationed overseas. ♻️ Our commitment to the planet was also a priority. The event featured our first-ever recycled carpet procurement, directed over 5,000 pounds of food to Food Rescue US, and utilized a local energy recovery facility that converts waste into power for 67,000 homes annually. These initiatives underscore our vision of growing the game with purpose and creating a lasting, positive impact in the communities we visit around the globe. Read more ➡️ https://lnkd.in/eGD8sNCC

This week, 11 LIV Golf players are in the field competing in the 108th PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania — just outside Philadelphia. The Donald Ross design is a par-70 measuring 7,394 yards, featuring Bentgrass fairways and greens. Aronimink rewards precision over power. With only two par 5s and a dozen lengthy par 4s, elite iron play and mental patience are paramount. It is the second time the PGA of America has held the PGA Championship at Aronimink, which also hosted Gary Player's victory in 1962. Here are our Power Rankings heading into the week: https://lnkd.in/etWvcE6i

A compelling and deeply informed piece from Australian Golf Digest highlighting what so many fans across Australia already know: LIV Golf Adelaide has become far more than a golf tournament - it has emerged as one of the defining events in modern Australian sport.   More than 115,000 fans attended in 2026, making it the largest event in LIV Golf history and one of the most consequential moments Australian golf has experienced in decades - punctuated by a home victory from Ripper GC under the leadership of Captain Cameron Smith.   From bringing the world’s best players to Australian soil, to elevating emerging Australian stars like Elvis Smylie, to inspiring a new generation of golfers and fans, to delivering meaningful economic impact for South Australia - the event continues to reinforce what is possible when golf invests meaningfully in international markets and fan communities.   In 2025 alone, LIV Golf Adelaide generated more than $80 million AUD in economic impact for South Australia - and we look forward to announcing another meaningful increase in our 2026 figures shortly.   The momentum extends well beyond tournament week. One in five Australian adults played golf in some form last year. Ripper GC has become Australia’s first true national golf team - giving kids and families a national team to support while creating a powerful emotional connection to the sport. Through MyGolf powered by Ripper GC, Australia’s national junior program reached record participation with 40,736 registrations - the highest total in program history. Under-18 golf membership in Australia, supported by MyGolf, has more than doubled over the past five years, and our players have become meaningful role models for young Australian golfers nationwide.   We’re grateful to Australian Golf Digest and Nick Cutler for recognizing Adelaide’s growing role in expanding the game and inspiring the next generation of golfers. LIV Golf Adelaide has become a defining force in the future of golf in Australia - and we believe its influence is only beginning. https://lnkd.in/e9FTYmme

We’re proud to share the incredible impact of LIV Golf Mexico City, where we went beyond the competition to make a real difference! 🏌️♂️🌎 Through our #LIVForGood platform, we focused on empowering the local community and reducing our carbon footprint. Highlights include: Inspiring Future Leaders: We hosted a special behind-the-scenes tour with Fireballs GC, offering young people a unique look into careers in the sports and golf industry. Financial Literacy for Youth: In partnership with HSBC, our "Classroom on the Range" initiative provided vital financial literacy and life skills training to students alongside a golf clinic with Torque GC. Community Engagement: Together with Discovery Education and Fundación Fútbol Más, we welcomed over 600 local schoolchildren to experience the event and learn about the sport firsthand. Sustainability in Action: We implemented several green initiatives, including solar-powered lighting, electric golf carts, plant-based menus, and a 99% local-sourcing model. A remarkable 90% of our event structures are designed to be reused for future events. This work is about more than just golf; it’s about building a better future and continuing to make an impact in local communities across the globe. Read more 👉 https://lnkd.in/enFVTp8t

We're excited to officially announce a landmark partnership with Sony Pictures Networks India (SPNI) to bring the 2026 LIV Golf League season to South and Central Asia. Through Sony Sports Network and Sony LIV, fans across India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives now have unparalleled access to the game’s biggest stars and most compelling team rivalries. 🇮🇳 For Crushers GC’s Anirban Lahiri, this is a massive moment for the region: "This partnership with Sony Pictures Networks India is a big moment for golf in India and personally, it means a lot. To have a broadcaster of this scale bring LIV Golf into homes across the region gives fans a real connection to what we’re building week in and week out. The energy, the team aspect, and the pace of play is something I think Indian sports fans will genuinely enjoy and resonate with. For me, it’s also about visibility, giving young players in India a chance to see this level of competition up close and believe they can be part of it one day." 📺 LIV Golf’s signature shotgun start and innovative broadcast format deliver more live action within a concise 4-5 hour window—perfect for the modern sports fan and easily fits alongside Sony Sports Network's premier lineup of international sporting events. 🌏 Sony will provide comprehensive coverage of both the LIV Golf League and The International Series, showcasing everything from emerging global talent like Fireballs GC's Josele Ballester and Legion XIII's Caleb Surratt to iconic figures like Crushers GC's Bryson DeChambeau and Legion XIII's Jon Rahm. A cornerstone of this global footprint is the League’s robust schedule in Asia, featuring the recently completed HSBC LIV Golf Hong Kong and aramco LIV Golf Singapore, alongside the highly anticipated LIV Golf Korea from May 28-31. Read more 👉 https://lnkd.in/d6aTgd2f

The International Series is back in action this week with the Singapore Open presented by The Business Times. The tournament is also one of the Open Qualifying Series events this season, with the top two players not otherwise exempt earning spots in The Open at Royal Birkdale Golf Club this July. The field of 144 players features several LIV Golf players: Legion XIII's Caleb Surratt shot a 2-under 69 on Friday and stands T6, five shots behind leader Jeongwoo Ham of Korea. Other LIV Golf players under par entering the weekend are Fireballs GC's Luis Masaveu (T10, 4 under overall), RangeGoats GC's Peter Uihlein (T19, 3 under overall) and Fireballs GC's Josele Ballester (T28, 2 under overall). LIV Golf Wild Card player Björn Hellgren is T10 The event is being played at @Sentosa Golf Club from April 23-26, the home of last month's aramco LIV Golf Singapore. Read more ⬇️ https://lnkd.in/dEGKykv3