KINESSO UK&I

🔎 In a new AI search era, teamwork truly does make the discoverability dream work. Last week we sponsored brightonSEO, where our brilliant SEO Account Director, Callum Samuel Steenson, took to the stage to explore how AI search is rewarding brands that operate as a cohesive unit across SEO, Content, PR and Social - rather than relying on these channels in isolation. Using sport - and back when teams were built around star players - as his analogy, Callum shared how brands investing in joined-up teams, not just solo players, are experiencing the biggest wins in online discoverability. 🧠 At KINESSO UK&I, we help clients identify where their approach is out of sync, where channels aren’t pulling together, and how to bring everything into a single, effective system using our TRAQ framework. 🚀 If you’re keen to understand your brand’s performance across Trust, Relevance, Accessibility and Quality and where to improve your online visibility in the modern search landscape, take a look here 👉 https://lnkd.in/ehYeevCa #BrightonSEO #SEO #Search #AISearch #Content #PR #Social #PerformanceMarketing 

Our friends at Integral Ad Science dropped into the office for an engaging session, where they shared an overview of their services and brought the energy with a “Deal or No Deal” immersive experience 🎲 great to see teams from UM London, Initiative UK, Mediahub Worldwide and KINESSO UK&I coming together for some fun, collaboration and a bit of friendly competition to secure 3rd on the leaderboard!

KINESSO UK&I’s Senior Performance Director, Susana Garcia-Calderon, was interviewed by VIOOH for its latest State of the Nation: Programmatic DOOH report.   Surveying advertisers from across the world, the report explores the trends, spends and strategies shaping the pDOOH market in 2026.   “pDOOH campaigns allow for more precision, which can directly translate to improved performance. Our focus extends beyond branding; we aim to drive direct conversions by directing users to clients’ websites, enabling us to measure and demonstrate campaign success," Susana said.   📊 #DYK: The report found that pDOOH is increasingly recognised as a true hybrid channel - balancing brand and performance. 68% of UK marketers link pDOOH to increasing sales/performance, while 66% associate it with delivering brand objectives.   Download the full report here: 👇 https://lnkd.in/e3Ctz_X9   #pDOOH #StateOfTheNation #SOTN26 #AdTech #Programmatic #Performance

📣 Huge congratulations to Sophie Darling, our incredible Account Director in the Experience Content team, for being shortlisted in the Emerging Talent category at the European Search Awards 👏🥳 🚀 In her five years with KINESSO UK&I, Sophie has experienced a remarkable rise through the ranks, establishing herself as one of our most skilled senior editors and leading some of our biggest content accounts.   💫 To say Sophie is a valued member of our team - and the wider agency - would be an understatement. She consistently brings out the best in those around her, raises the bar in everything she does, and drives continued growth and client satisfaction through her expertise.   We’re all behind you for the big event on 20th May - best of luck, Sophie! 🤞 via We Are Search

⚡ Many brands hit efficiency targets, strong ROAS, low CPA, high conversions - yet growth stalls. The problem isn’t execution, it’s orientation. In our latest blog, Performance Strategy Director, Sam W. explores why relying on performance marketing alone can limit growth. Short-term metrics capture existing demand, but brand and long-term demand creation fuel sustainable growth. Key insights include: • Why 60% brand + 40% performance beats short-term optimisation alone • How brand activity boosts performance efficiency upstream • Practical steps to balance metrics, budget, and strategy for enduring growth The takeaway? Performance and brand don’t compete, they compound. 👉 Read the full blog: https://lnkd.in/eGprHjzT #kinesso #blog #insights #performance

🔒 Privacy-first measurement is no longer optional; it’s the foundation of compliant, effective marketing.   In our latest blog, we share how KINESSO UK&I's Solutions Team helps organisations build robust, privacy-first measurement frameworks using GA4, Google Tag Manager (GTM), Server-side GTM and Google Consent Mode   The article also includes downloadable case studies covering: • Cross-tech consent enablement with Microsoft Clarity • Fixing GA4 configuration issues through GTM • Strengthening eCommerce event tracking and data layers • Enabling GA4 User-ID and server-side GTM optimisation   Each example shows how organisations' improved data accuracy, governance and insight while staying privacy compliant.   👉 Read the full blog and download the case studies here: https://lnkd.in/eztvUkN8

🎤 KINESSO UK&I are sponsoring brightonSEO!! If you're attending, check out our SEO Account Director, Callum Samuel, speaking on Thursday 30th April about “The Game is Gone: How AI Search Rewards Teams, Not Tactics”   Callum will share how AI search evaluates brands as a team sport, rewarding cohesive strategies across SEO, Content, PR & Social rather than isolated wins 💡   #BrightonSEO #AIsearch #DigitalMarketing #SEO #ContentMarketing #Teamwork #MarketingStrategy

One of the biggest marketing and advertising events based in the North, KINESSO UK&I is heading to MAD//FEST//North tomorrow with Omnicom Media UK - and it’s a big one for us.   If you’re attending, drop in at our VIP space in the Omnicom Media Exchange. We’d love to talk about what performance growth looks like in 2026 and beyond.

Huge congratulations to our Jessica M. on being named a winner in the Performance Marketing World 30 Under 30 Awards 🎉   Recognised for her standout impact as Associate Account Director at KINESSO UK&I, Jess has made a real mark on the performance marketing industry, leading global brands, delivering measurable growth and championing a collaborative, human-first approach that empowers both clients and teams to do their best work.   A brilliant achievement and fantastic to see her talent and dedication recognised - thoroughly well deserved 👏

🛒 Google’s Universal Commerce Protocol is transforming how Ecommerce brands approach SEO!   As AI agents become capable of discovering, evaluating, and completing purchases, traditional rankings and clicks are no longer enough. Brands now need accurate product data, reliable feeds, and seamless checkout to earn trust and drive transactions.   Callum Samuel, Account Director at KINESSO UK&I, explains what UCP means for ecommerce, why AI-driven commerce is raising the bar, and how early adopters can turn this shift into a competitive advantage.   👉 Read the full blog here: https://lnkd.in/ejCtFeKF