Companion

Companion is partnering with YouTube on the Creator Partnerships API – as one of the launch partners and early adopters of a feature that shifts how YouTube creator marketing can be run. Now, you can access detailed performance data at the video level, verified audience insights, and full-funnel campaign transparency directly from YouTube. This helps teams make smarter decisions and optimize campaigns based on real signals, not assumptions. Here’s what that unlocks: 🟣 Optimized creator discovery based on how creators are already performing 🟣 Detailed performance breakdowns across organic vs. paid, content-level results, and audience insights 🟣 The ability to make data-backed decisions while campaigns are running, and adjust in real time instead of waiting until the end 🟣 A more connected workflow with fewer blind spots and less manual work We’re excited to be building this together with YouTube and alongside other launch partners helping shape this space. We’ve gone deeper into how it works in our blog post - link in comments below Start using this in Companion now to explore and run YouTube creator campaigns with better data from day one.

Creator campaigns are scaling, and so is the operational work behind them. Onboarding creators, managing payments, handling compliance across markets… these processes often sit across multiple systems and teams. We’ve launched Creator Payments in Companion to bring all of this into one place. To support this, we partnered with Lumanu, a payments and compliance platform built for the creator economy. The result is a system that helps teams manage payments, onboarding, and compliance more efficiently and at scale. Alongside this, we’ve introduced Early Pay, giving you an opportunity to pay creators immediately after delivering content. For teams, this means less manual work and clearer visibility. For creators, it means more certainty around when they’re paid. Read more about Creator Payments: https://lnkd.in/eEWmsMXF Try this feature for your campaigns https://lnkd.in/eG4QwGhy

Companion is partnering with YouTube to integrate the Creator API, becoming one of the first platforms to bring this level of access into campaign measurement. You can now see how each piece of content performed – who actually watched and how audiences engaged – all in one place, using first-party platform data. Try the YouTube Creator API in Companion on your next YouTube campaign and see what content-level insight reveals. We’ve written a full breakdown of what this integration enables and how it changes YouTube campaign analysis. 👉 Read the full blog post: https://lnkd.in/ecbJ9qRA

Events don’t end when the doors close. Whether it’s a store opening, a Fashion Week show, or a sports tournament, the real impact often happens beyond the venue - on social media. Creators and guests will post. Some will tag your brand. Many won’t. Stories will disappear. Posts will go live hours, days or weeks later. And you’ll still have to analyse what actually worked. In our latest blog, we break down: – Why influencer content is now central to event ROI – The most common mistakes teams make during live event tracking – The real challenges of capturing mentions across platforms – What effective, automated event tracking actually looks like If you’re running live events of any kind and want a clearer view of their true impact, this one’s worth a read. 👉 Read here: https://lnkd.in/eZEtZFAu #EventMarketing #InfluencerMarketing #CreatorEconomy #EventROI #LiveEvents #MarketingMeasurement

Companion is now #BCorp certified - an important milestone for our platform and the influencer marketing technology sector, achieved by only a small number of platforms. B Corp certification confirms that our business meets rigorous standards for social and environmental impact, transparency, and accountability. For us, this is more than recognition - it’s validation that our platform helps brands and agencies work efficiently, fairly, and responsibly, while tackling real industry challenges. We see this as a step forward, not an endpoint. Companion will continue to innovate, improve, and set higher standards for the industry. Here for more! #Bcorp #InfluencerMarketing #Companion

Running PR campaigns across Europe with a small team is no easy task. For Aspire, tracking influencer posts, event coverage, and producing client reports meant hours of manual work – time that could have been spent on strategy and creative execution. Companion changed that. Now, Aspire can capture every post, generate client-ready reports instantly, scale tracking for busy periods, and stay connected on the go. Discover how an eight-person agency is saving hours, improving reporting, and giving clients clearer insights – all while keeping campaigns running smoothly. Read the full case study → https://lnkd.in/erQ38fwE

Creator attribution is becoming radically clearer with Companion. We’ve teamed up with Billion Dollar Boy and Portal to bring real-time conversion tracking across third-party retailers to the creator economy. Through an exclusive API integration, Portal’s technology is now fully connected inside Companion, giving brands a single system to plan, run, and measure creator campaigns, and bringing real-time conversion insight from third-party retailer sites directly into one unified system. Companion now gives brands: ✔ Real-time session data from retailer sites ✔ Conversion signals mapped directly to creators and channels ✔ Full-funnel performance in one system ✔ Clear attribution from inspiration to purchase This unlocks a new era of measurement for creator marketing, giving marketers actionable insights across the full shopping journey. Read more here: https://lnkd.in/eBVasyGC We’re currently alpha testing this feature with a select group of clients. If you’d like to be part of the next wave exploring real-time creator-to-commerce attribution, get in touch - mail@imcompanion.com

Tracking performance shouldn’t mean jumping between tools or spreadsheets. That’s why we built the new Analytics Hub - bringing all your campaigns, creators, and brands into one clear view. Here’s what’s new: ✅ All dashboards, one place: View all your campaigns together, not one by one. ✅ Powerful filtering: Slice results by campaign, creator group, or brand — fast. ✅Table view for comparison: Compare performance side by side, making reporting and analysis easier than ever. The Analytics Hub doesn’t just show data - it gives you perspective.  Spot patterns, make comparisons, and turn insights into action, all in one view. Read more about this update here: https://lnkd.in/eDgQjsuV 👉 Try the Analytics Hub today and take control of your campaigns with confidence: https://lnkd.in/eeVEQk62