Comics became games. Games became TV. Now M&E is using games as marketing. Laila Nasr breaks down the cycle in this week's GEEIQ Minute 👆 In the 80s: Superman, Spider-Man, Batman. In the 2020s: Arcane, The Last of Us, Fallout. Now: films promoting theatrical releases on Roblox, TV series staying alive between seasons on Fortnite. Forty years of crossover. Virtual worlds are the latest chapter and the one gaining the most traction. • 789 M&E activations tracked across virtual worlds • 79× expansion since 2020 • 65% from Film and TV • Most on Roblox and Fortnite Forty years of crossover. Virtual worlds is the latest chapter and the one gaining the most traction. Our Q2 2026 Media & Entertainment Micro Report has the full data. Link in the comments. 👇
GEEIQ
Business Intelligence Platforms
London, England 7,919 followers
The intelligence platform for brands in virtual worlds.
About us
Go Virtual with GEEIQ, the only platform-led analytics provider for virtual worlds. GEEIQ combines proprietary cross-platform data with deep category expertise to help the world’s biggest brands navigate, measure and grow across Roblox, Fortnite, ZEPETO and beyond. Brands use GEEIQ to benchmark performance, identify partners and creators, and optimise spend across activations, campaigns and social channels. Trusted by Walmart, L’Oréal, Gucci, NASCAR and Warner Bros. Discovery, GEEIQ is the intelligence behind enduring brand success in virtual worlds. Headquartered in London, GEEIQ is shaping how brands navigate and grow across the next frontier of digital marketing.
- Website
-
https://geeiq.com/?utm_campaign=LinkedIn%20campaign&utm_source=linkedin&utm_medium=social&utm_content=company-profile-visit-website-cta
External link for GEEIQ
- Industry
- Business Intelligence Platforms
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Marketing, Gaming, Content, Creative, Advertising, Content Production, Metaverse, Metaverse Strategies, Campaign Management, Digital Marketing, Ideation, Content Distribution, Influencer Marketing, and Metaverse Optimization
Products
![Click here to view GEEIQ]()
GEEIQ
Marketing Intelligence Software
GEEIQ is an enterprise platform that leverages data to help brands navigate the metaverse effectively. It is the primary platform to identify and optimize metaverse strategies, empowering brands to reach, engage and retain new audiences.
Locations
-
Primary
Get directions
25 Chapel St
London, England NW1 5DH, GB
Employees at GEEIQ
Updates
-
In 2025, Roblox and Fortnite together hosted 88% of all tracked brand activations. Roblox alone accounted for 65%, with 130 owned experiences, 270 integrations, and 395 branded item drops launched in the year. A single Roblox experience reached 26 million concurrent players in one day — more than the top 100 Steam titles combined. This is not a niche channel. Download the report → https://hubs.la/Q04fMxWz0
-
-
Grateful for YFM's continued support. Here's to the next chapter.
We've completed a follow-on investment in GEEIQ, backing the business with a further £4.8m from our managed funds, British Smaller Companies VCTs, as part of a £5m round alongside existing investors. When we first invested in 2023, virtual worlds were still largely experimental for most brands. Three years on, that's changed and with it, the need for independent, cross-platform measurement has only grown stronger. GEEIQ has built the only cross-platform analytics solution giving brands a consistent way to measure performance across platforms like Roblox, Fortnite and Zepeto. We're looking forward to continuing to support Charles Hambro, James Burden and the team as they build it. Read more:https://lnkd.in/eTQwsehz Adam Hart Nick Holt
-
We've raised $6.8M to power the next chapter of gaming and virtual worlds intelligence. The round was led by YFM Equity Partners, with participation from GFR Fund, Haymarket Ventures, and our angel investors. Gaming and virtual worlds are no longer experimental. Roblox, Fortnite, ZEPETO. Hundreds of millions of users. The biggest brands on the planet are already there. But measurement hasn't kept up. That's the problem GEEIQ exists to solve. We're the independent analytics layer helping brands like Walmart, Coach, L'Oréal, NASCAR, and Warner Bros. Discovery understand what's actually working across gaming and virtual worlds. To our investors, our clients, and especially this team: this is just the start. 🔗 Full announcement in comments.
-
-
GEEIQ reposted this
📺 Our latest GEEIQ micro report: Media & Entertainment in Virtual Worlds. 🤓 A few numbers: ▪️ 2020 ➡️ 10 activations ▪️ 2026 ➡️ 789 activations ▪️ 📈 78× expansion in 6 years, and the steepest trajectory of any vertical we measure. ▪️ 🎬 Film, TV and streaming brands now make up 65% of activity in the category. Netflix, The Walt Disney Company, Paramount Pictures, BBC, Nickelodeon, Cartoon Network. 💡 The implication for any media or entertainment brand sitting on great IP is straightforward. The audience is already there. The question is whether you treat virtual worlds as part of the core marketing mix, or leave that attention to someone else. 👏 Big thanks to GEEIQ's marketing team with Luke Bull and the insights team with Laila Nasr, for the work behind the data. 📚 https://lnkd.in/ewv7RfDS
-
-
Two platforms. Almost 80% of the activity. Roblox accounts for 54.5% of Media & Entertainment activations in virtual worlds. Fortnite adds another 23.9%. The remaining dozen platforms split what's left. The "where" is mostly settled. The harder questions sit underneath: which audiences are actually on each platform, what formats work, and how performance compares. Read how Film, TV, Music and Publishing are activating inside virtual worlds. Link in the comments. 👇
-
-
GEEIQ reposted this
We did it!! The GEEIQ Integration Network hit 300 experiences! Next milestone: 500 🔊 Let's make it happen 👉 geeiq.com/developers
-
72% of Gen Z use ad blockers. Of those who do not, 9 in 10 ads receive less than one second of attention. Market spend on virtual worlds has grown 656% since 2020. Brands are not moving into virtual worlds because it is new. They are moving because the channels they rely on are delivering less. Book a consultation → https://hubs.la/Q04fMBfm0
-
-
Our Q2 2026 Media & Entertainment Micro Report is live. • 79× growth in M&E activations inside virtual worlds since 2020 • 65% of M&E brands come from Film, TV and Streaming • 58% of 2025 activations are integrations, not brand-owned builds Film. TV. Streaming. Music. The biggest IPs on the planet are showing up in virtual worlds. 13 pages of data. Link in the comments. 👇
-
-
Brand investment in virtual worlds grew from $30M in 2020 to a peak of $441M in 2024 — a 656% increase. In 2025, spend moderated to $229M as brands became more selective and performance-led. That is not a pullback. That is a channel maturing. The brands adjusting their budget mix now are the ones building repeatable returns. Book a consultation → https://hubs.la/Q04fMrtq0
-