Billion Dollar Boy

The legacy playbook that built your brand is now holding it back. Today, the ones winning on social are operating with Creator Instinct®. Join us at Cannes Lions International Festival of Creativity for our exclusive rooftop takeover, The Great Unlearn, to hear what marketers are unlearning to win in a creator-led world. Expect unfiltered conversations from the leading brands, creators and platforms shaping what's next. The conversations: → Why the safest partnerships are now the riskiest  → How new formats like micro-dramas are built with audiences, not for them  → How CMOs are rewiring teams, budgets and ways of working to build at the speed of social Wednesday, June 24 | 12:30 – 16:00 Spaces are limited. Apply via the link: https://lnkd.in/ezhJDh-A  #CannesLions #CreatorEconomy #SocialMedia

Something we've been working on for a while is finally live: a full refresh of the BDB identity done by our studio team. New typography, new motion design, new visual language - built around how social actually works today. Take a look: billiondollarboy.com #billiondollarboy #creatormarketing #socialmedia

A refreshed identity. A new website. And one mission: to unlock how brands grow on social. Social is the growth engine for brands. It's where culture forms, where attention is earned, and where brands actually grow. The brands winning today move like creators. Since 2014, we've helped define this space. Today we're building brands on social end-to-end - strategy, creators, content and paid - and creating award-winning work for some of the world's biggest names. Now our brand reflects it. At the centre is Creator Instinct®. We studied 5,000 of our own campaign assets to understand what creators do that brands don't, and turned it into our system: a structured, repeatable way of unlocking brand growth on social. This is the next chapter. We're just getting started. Discover more: https://lnkd.in/eyGdR6zz  #billiondollarboy #creatormarketing #socialmedia

Is the "social vs TV" debate finally dead? 📺📱 In this column, Simon Harwood argues that marketers should view social and TV as allies rather than opponents. As social media pivots toward entertainment-first "lean back" consumption, the boundaries between the smallest screen and the big screen are disappearing into one converging ecosystem. The data in context: 📉Ofcom data shows adults are posting less (49% down from 61% in 2024), but they aren't logging off, they are shifting from conversation to passive entertainment. 📈 Saturday Night Live UK highlights the divide; while TV ratings sit between 503k and 784k, the show has generated over 86 million views across social platforms via viral clips. 📺YouTube is becoming a primary TV destination, with 20% of Gen Alpha heading straight to the app on their TV sets. Even over-55s have doubled their YouTube consumption on TV. Read the full column: https://lnkd.in/eaTNmXPc

Why play the game when you can change it? Watch this space. 13.05.26 #billiondollarboy #creatormarketing #socialmedia

Transformation: /ˌtran(t)sfəˈmeɪʃn/ A change in form, appearance, nature, or character. Often resulting in improvement, adaptation, or a new state of existence. Coming soon. 13.05.26 #billiondollarboy #creatormarketing #socialmedia #agencylife

Welcoming Laura Hernando as our new Head of Client Partnerships Europe. She’ll work closely with our partners to drive brand growth through creators and social. With over 17 years of experience from agencies including AKQA, M&C Saatchi, We Are Social and Jellyfish, she’s built a career partnering with senior clients to create work that lands. "Laura is exactly the kind of leader we’re building this next chapter around," says Charlie Hurrell, UK Managing Director. "She combines strategic sharpness with a real passion for partnership". Excited to have you on board. Read more in Campaign UK: https://lnkd.in/edi-DHyH #MarketingLeadership #CreatorEconomy #AgencyGrowth

Introducing the Creator Fund Class of 2026. Meet the 20 creators heading to Cannes Lions International Festival of Creativity this year. We believe the future of creativity is worth investing in. These are the people building it. The Creator Fund, built with FiveTwoNine and sponsored by Patreon, connects exceptional independent creators with the industry access that accelerates their careers. This year, over 300 creators applied across the UK and US. Our independent jury reviewed each application against criteria designed to reflect where the creator economy is heading. From food and beauty to gaming, fashion, comedy, film, education, tech, travel and culture, each creator brings a distinct voice, a dedicated audience and real creative ambition. Next stop: Cannes Lions.  They won’t just attend Cannes Lions, they’ll be part of it. Across the week, they’ll access curated programming, connect with brands, and step into the conversations shaping what comes next. Find out more in the Campaign US article below. #CreatorEconomy #Creators #CannesLions

Creator Payments and Early Pay are now live across our client campaigns. Developed within Companion and powered by Lumanu, it streamlines some of the most operationally intensive areas of creator marketing, bringing payments, onboarding, and compliance into a single system. Payment processes remain a structural challenge within the creator economy, with implications for creator wellbeing, content quality and brand-creator relationships. At BDB, we’re aiming to change that with our new technology. For brands, Creator Payments supports stronger, more efficient working relationships. For creators, Early Pay means more certainty around cash flow. Find out how Creator Payments is transforming your campaigns: https://lnkd.in/eG4QwGhy

Six years. Six lists. One mission. In print today. We’re featured on the Financial Times 1000 list of Europe’s fastest growing companies for the sixth year running - and remain the only social and influencer agency to achieve it. Sustained, organic growth doesn’t happen by accident. It comes from building work that drives measurable commercial impact. Thank you to our clients, creators and team who have been building it with us since 2014. Excited for what’s next. #FT1000 #AgencyGrowth #FastestGrowing