Tommy Hilfiger

Recently, associates across the UK, Ireland, Nordics and the Netherlands gathered for a special afternoon tea with Mr. Tommy Hilfiger. In a candid fireside chat with Joe Ellis, Managing Director for the EMEA Hub North office, Tommy reflected on the ideas that shape the brand today — from the power of partnerships to staying true to the brand’s iconic DNA as culture continues to evolve. But some of the most memorable moments came from Tommy speaking directly to associates. Asked what advice he would give to the next generation, he shared: “Trust your instincts and build something distinctive,” while reminding teams that “success is built through strong teams.” From the crowd in the room at the London office to colleagues joining virtually, the conversation was a reminder of the shared ambition and community that continues to move Tommy Hilfiger forward every day. A huge thank you to Tommy and everyone who contributed in bringing this special moment to life. #TommyHilfiger 

Marco Asensio fronts the TOMMY HILFIGER Eyewear launch in Istanbul.    The TOMMY HILFIGER Spring 2026 Eyewear launch welcomed more than 260 guests to the historic Esma Sultan Mansion, overlooking the Bosphorus.     At the center was Marco Asensio, internationally renowned football player and the face of the campaign, whose natural ease and effortless style defined the mood of the event.    Bringing together talent, creatives and press, the event captured the spirit of the collection itself — confident, relaxed and easy. Guests, including Jorge Diaz, Michelle Lin and Cemal Can Canseven,enjoyed the sunset with live music and DJ sets carrying the energy throughout the evening.     The Spring 2026 Eyewear collection reflects that same attitude — classic frames reworked with a sharper, more modern point of view. Polished but relaxed. Statement-making without feeling overdone.    Discover the collection on tommy.com, in TOMMY HILFIGER stores and at selected eyewear retailers worldwide.      #TommyHilfiger 

Comedy that gives back. TOMMY HILFIGER is proud to support NEXT for AUTISM and its commitment to advancing opportunities and helping create fuller, more connected lives for people with autism — an organization deeply important to Mr. Tommy Hilfiger. For the first time, the NEXT for AUTISM benefit joined Netflix is a Joke Fest—bringing its mix of comedy and purpose to the Hollywood Bowl, within a citywide lineup of 400+ shows. While the festival stretches across every corner of comedy, this night stays grounded in impact. Funds raised through Night of Too Many Stars have supported hundreds of projects across the U.S., reaching autistic individuals, their families and wider communities. Bringing people together through culture, entertainment and meaningful causes has always been part of Tommy’s story. As longtime board member, Tommy attended alongside Dee and Ally Hilfiger and Steve Hash, continuing a longstanding commitment to supporting NEXT for AUTISM and the families it serves. A reminder of the power of community — and what’s possible when people come together with heart. #TommyHilfiger 

A Tommy takeover of the Miami Grand Prix. For the Cadillac Formula 1 ®  Team’s first home race in Miami, the energy was on another level — all weekend long.  The worlds of sport and music collided when Checo Pérez kicked off the week with a high-speed hot lap with singer Manon of KATSEYE (IYKYK) to trackside style with drivers and brand ambassadors Valtteri Bottas and Zhou Guanyu, dressed in TOMMY HILFIGER — the momentum was at its peak. Off the circuit, the story continued. An intimate dinner at waterfront restaurant Casadonna brought together a global cast of friends of the brand, including actor Michael Rainey Jr., gymnastics champion Suni Lee, as well as Spring 2026 campaign star Patrick Schwarzenegger, before they all joined the paddock on race day. In Miami’s Design District, the fan takeover at Jungle Plaza extended the race weekend energy into the city, complete with simulators, local food and the exclusive TOMMY HILFIGER x Cadillac F1 ® Team Miami capsule collection. Sport, style and culture coming together in one of the most electric cities in the world. What a weekend, Miami! #TommyHilfiger

Mexico City brought the love for Checo Pérez. Last week, Tommy Hilfiger hosted a day with Checo Pérez in Mexico City, bringing him closer to fans, alongside the unveiling the local Summer 2026 campaign. The energy was there from the start. Fans lined up early, excited and anticipating Checo’s arrival – a clear sign of the connection he holds at home. The day led into a meet-and-greet, where Memo Rojas, former racing driver and host of the podcast ‘Desde el Paddock', then led a live conversation shaped by their shared history in the sport. In front of a full house of eager listeners, Checo reflected on his journey, his style and what this moment meant for him in Mexico. A real moment of connection and pride for Tommy teams and fans alike.  #TommyHilfiger

Miami sets the tone.     Ahead of the 2026 Miami Grand Prix, Tommy Hilfiger introduces the Tommy Hilfiger X Cadillac Formula 1® Team Miami fanwear capsule, the first in a new series inspired by the most iconic cities on the Formula 1® calendar.     As the first American stop of the season, Miami brings a different kind of energy – where high-speed racing meets spectacle and culture. For Tommy Hilfiger and Cadillac Formula 1® Team, two American icons coming together on a global stage, this is where sport and style connect, with fans at the center.     Think bold graphics, sun-faded colors, palm trees, skylines, and flashes of pink. Unmistakably Miami, reimagined for race day.     Speed meets Miami heat. Are you ready?     Available now on tommy.com, Amazon, Macy’s and select TOMMY HILFIGER stores.    #TommyHilfiger

From first store to future classroom.     On April 1, Tommy and members of the Hilfiger family celebrated the Tommy Hilfiger Fashion Business School People’s Place store at Elmira College   Inspired by Tommy’s first store in Elmira, New York, in 1969, the space connects the brand’s heritage while investing in the next generation of creative talent. Designed as a hands-on learning lab, the store offers students real-world experience across every aspect of retail, from merchandising to data analytics and beyond.     This deeply personal initiative reflects a shared belief in the power of education, creativity, and opportunity, brought to life at Elmira College and the Tommy Hilfiger Fashion Business School.     A full circle moment: honoring the past while opening the door for the future of fashion.  Congratulations to the students — we’re proud to be part of your journey and can’t wait to see what you create.

ICYMI: Travis Kelce has joined Tommy Hilfiger as Global Brand Ambassador and creative collaborator – and he’s just as excited as we are:     “I’ve been such a huge Tommy fan since I was a kid... this opportunity is like the next level for me. It’s going to be amazing”    On the latest episode of his podcast New Heights with guest Jon Hamm, Travis touched on what becoming Global Brand Ambassador means to him –from growing up with Tommy in the ‘90s, to now creating alongside the brand.     We’re just getting started. Let’s go!     Full episode linked in the comments.     #TommyHilfiger

A star on the field. A force in culture. Travis Kelce joins Tommy Hilfiger as Global Brand Ambassador. Tommy Hilfiger is proud to announce Travis Kelce, three-time Super Bowl champion, as the brand’s newest Global Brand Ambassador and creative collaborator. Known for his confidence, individuality and charisma, Travis will bring his energy to the world of Tommy Hilfiger starting in Fall 2026 and continuing into Spring 2027, alongside a design collaboration reimagining Tommy icons. “Travis Kelce is one of the most magnetic figures in sport and culture today,” said Tommy Hilfiger. “He is at the forefront of a new generation of athletes expressing themselves through style, with a down-to-earth quality that people immediately connect with. I’m excited to see how he brings his fearless, fun-loving and bold take on Prep Made Current to fans around the world.” “I’ve long admired TOMMY HILFIGER as an iconic American brand,” said Travis. “Ever since high school, when I used to ask my mom to buy Sailing Gear jackets, I’ve been drawn towards the brand’s confident style and over the years have respected its ability to be classic and consistent while still evolving. Getting to work with Tommy and put my own twist on timeless pieces, in a way that feels original for today, is a dream come true.” Travis joins a legacy of contemporary icons who have helped shape Tommy Hilfiger’s vision across culture. The partnership reflects the brand’s continued focus on collaborating and co-creating with the artists, innovators and tastemakers defining today’s world. #TommyHilfiger

Connecting culture and style: Yosh Yu joins the Tommy Family.     Chinese actor and singer-songwriter Yosh Yu joins as Brand Ambassador, bringing a refined, modern perspective to Classic American Cool. Renowned for his work on screen, he discovered a passion for horseback riding while filming one of his first movies and competed in horseback archery at a national level. He embodies a contemporary preppy lifestyle defined by precision, elegance, and individuality.     “Our brand has celebrated individuals who redefine culture with confidence and optimism,” said Tommy Hilfiger. “Yosh Yu brings an incredible enthusiasm to modern tailoring, styling polished essentials and timeless classics with his own distinctive twist. His perspective feels both refined and forward-looking — a true reflection of the global preppy spirit.”    Follow along as his journey with Tommy Hilfiger unfolds.    #TommyHilfiger