Jack Link's EMEA

2026 is off to a strong start for Jack Link’s EMEA.   With the launch of Beast Games 2 on Prime Video, Jack Link’s is live as an official sponsor and integrated brand partner. At the same time, our collaboration with MrBeast is now rolling out across EMEA.   This partnership brings together cultural relevance and what defines our brand: high-protein meat snacks made from 100% beef, built to fuel a new generation of snackers.   Our media activation spans Prime Video in the UK and Germany, alongside YouTube and paid social across Meta and TikTok in the UK, Germany, and the Netherlands. Supported by local creators and influencers, this approach drives strong local relevance—delivering 70%+ reach within our core target audience and creating a clear link from brand building to in-store execution.   Retail activations are now going live, co-branded packs are landing in market, and this platform will continue to scale throughout 2026.   A powerful example of how cultural relevance, strong execution, and long-term ambition come together to drive growth for the Jack Link’s brand.   https://lnkd.in/ekvNSKNC #JackLinks #BrandBuilding #MrBeast #SnackLikeABeast #Marketing #Retail #Growth

Starting 2026 together — with Appetite for the Challenge. The coldest week of the decade in Amsterdam felt like the right moment to come together and kick off the new year — BBQ on, good conversations, and a strong team spirit. Because Appetite for the Challenge is not a slogan. It’s how we show up, support each other, and start the year connected and ready for what’s ahead. A great start to 2026 — together. #AppetiteForTheChallenge #JackLinks #EMEA #LifeAtJackLinks #WinningTogether #NewYearKickOff

‼️ At Jack Link's Protein Snacks, we don't play small. Today, we're proud to announce our partnership with MrBeast and Prime Video & Amazon MGM Studios on Beast Games Season 2—where the world’s wildest challenges meet the world’s # 1 meat snack. 🔥 Beast Games is the ultimate stage for those who dare to go big, and we’re bringing the protein to power every epic moment. Whether you’re a competitor, a fan, or just hungry for greatness, Jack Link’s is here to fuel every moment. 💰 And don't forget to check out the sweepstakes for a chance to win some cash! https://lnkd.in/gSqGfaeH #JackLinks #LinkSnacks #BeastGames #MrBeast

What happens when you bring together the world’s #1 meat snacks brand and the world’s #1 content creator? W.T.F?! We’re starting the year with the biggest activity the meat snacks category has ever seen in APAC. Following a huge year of growth in APAC, Jack Link’s is accelerating into 2026 with our largest-ever regional launch, partnering with MrBeast in his first-ever CPG collaboration. From 12 January across APAC, the exclusive limited-edition W.T.F?! What’s. The. Flavour.? Grass-Fed Beef Jerky and Sticks will roll out across Australia and New Zealand, giving consumers the chance of a lifetime to win $1,000,000. Head to https://lnkd.in/giHerv36 to join the fun. We're all about growth, ambition, and bringing new consumers into the category, setting a new benchmark for what meat snacks can achieve across APAC. Thanks to all our partners for the collaboration to bring this to life, and we'll share more it as it hits stores in the next fortnight! #meatsnacks #jerky #grassfedbeef #realprotein #newsnacks #newnews #fmcg #marketing #sales #snacks #communications #promotions #retail #grocery #convenience #impulse

Protein is everywhere right now but not all protein delivers the same benefits. While many brands rely on powders, plant blends, or heavily processed alternatives, Jack Link’s stands apart with what we’ve led with for more than 40 years: real meat protein. Science backs what we’ve always known. Animal-based protein digests more slowly, helps people feel full longer, and supports better appetite control. Even more important, real meat naturally delivers all 9 essential amino acids, plus vitamin B12, zinc, iron, and creatine - nutrients plant and whey proteins can’t fully provide without added supplements. In an increasingly crowded and confusing protein space, this matters. The Real Meat Protein message reinforces our clear point of difference: no shortcuts, no fortification, no fillers - just real meat with real nutritional power, backed by real science. We’re not chasing the protein trend. We’re defining it - and that’s what keeps Jack Link’s ahead of the pack.

The inspirational story behind Jack Link’s featured in Forbes - have a read! https://lnkd.in/gD2TiT9R

Fueling our Appetite for the Challenge into 2026. As we kick off 2026, we want to start with a sincere thank you to the Jack Link’s EMEA team. Your drive, collaboration and ownership throughout 2025 truly brought our culture to life. You challenged yourselves, supported each other, and showed what it means to aim high and deliver together. Coming together for our 2026 Kick-Off at Artis Zoo in Amsterdam was a powerful reminder that our greatest strength is our people. Behind our brands and ambitions stands a team that is straightforward, decisive, and united — a team that enjoys winning together and having fun along the way. At Jack Link’s EMEA, we believe growth starts with people: creating an environment where you can make an impact, take ownership, and grow while being part of something bigger. With strong plans, clear priorities and an energized team, we’re ready to take on the challenges ahead. This is Appetite for the Challenge — and we’re just getting started. #AppetiteForTheChallenge #JackLinks #EMEA #KickOff2026 #LifeAtJackLinks #WinningTogether #JoinOurTeam