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#GEO e dintorni durante il Prompting Breakfast di oggi in BIP Red Con la collega Laura Venturini e la testimonianza di Valentina Broglia da GLS abbiamo esplorato le implicazioni per i brand e le aziende della ricerca tramite LLM Alcuni dati: 1. Oggi oltre 800 milioni di utenti sono attivi settimanalmente su ChatGPT con più di 2,5 miliardi di prompt al giorno 2. Nel 2025, l'uso degli LLM si attesta ancora a meno del 5% delle ricerche globali (Google mantiene il 90% del mercato) 3. Entro il 2028 si prevede che gli LLM possano superare i motori tradizionali in termini di traffico generato Alcuni spunti: i. Il GEO non è SEO aggiornato, ma un cambio di paradigma completo, dove la ricercabilità è frutto dei contenuti dell'infosfera, raccolti, sintetizzati e restituiti da un'IA ii. Lavorare sulla GEO significa lavorare su contenuti diretti e indiretti: commenti degli utenti, feedback, recensioni diventano fonti di ricerca e reputazione iii. Con l'evoluzione degli LLM verso agenti autonomi il rapporto tra utenti e brand si evolverà ancora: intermediazione delle macchine con esperienza di acquisto mediata e funnel dell'utente spostato dalle piattaforme dei brand al proprio ChatGPT Ci vediamo al prossimo Prompting Breakfast🤖 ☕ 🥐 Gustavo Bartolini Ginevra Fidora Serena Spalla Luigi Terzi Marco Minghetti Davide Zane Daniele Gagliardi Chiara Cravedi Alessandra Giulia Ferrari Giulio Caperdoni Luca Vivaldi

Back from the Richmond E-Commerce Forum in Rimini: two intense, inspiring days of ideas, people, and conversations shaping the future of commerce. We met amazing professionals who shared their challenges and visions, giving us the chance to listen, exchange, and bring the BIP Red mindset to the table. Our focus? Showing how design, technology, and people can work together to make innovation truly pervasive, from digital strategy to in-store experience. Key takeaways: 💡 Innovation needs a human layer: people make it real. ⚙️ Speed and agility turn ideas into impact. 🤝 Partnership is what companies are really looking for. These days confirmed what we already believe: BIP Red’s strength lies in connecting creativity, tech, and people to make transformation tangible, fast, and human. Can’t wait to continue the conversations. #RichmondEcommerceForum #BIPRed #CreativeTech #DigitalStrategy #EcommerceInnovation Daniele Gagliardi Alessandro Galetto Richmond Italia per Retail & E-commerce

We’re excited to welcome Laura Venturini to BIP Red as Senior Director leading the Search Strategy & Digital Reputation unit. With a strong background in business consulting and digital positioning, Laura brings a strategic vision focused on brand identity, coherence and trust in the age of large language models (LLMs). Her arrival marks the launch of our Search & Digital Reputation offering, an integrated approach to brand visibility, source quality, content governance and measurable impact on generative model outputs. Laura joins a growing team dedicated to helping organizations shape their presence across search and generative ecosystems with clarity, consistency and strategic control. #BIPRed #SearchStrategy #DigitalReputation #LLMReputation #CreativeTechnology

Prompting Breakfast is back. 🥐 Join us on September 30, from 8:45 to 9:15, for a fresh session of ideas, conversation and croissants! 🎯 The topic this time will be: “Agents are in Town Come cambiano le organizzazioni nell'era dell'Agentic AI” We'll explore how Agentic AI is reshaping knowledge, collaboration, and internal communication, breaking down silos and enabling smarter, faster ecosystems. 🗓️ After the session: breakfast & networking. Let’s prompt, reflect, and rethink together! Gustavo Bartolini Alessio Mazzucco Gianluca Pisati Luca Vivaldi Gennaro Alessandro Vietri Daniele Gagliardi Andrea Parma

Last week we hosted our very first RED Hackathon: and it couldn’t have gone better! 🚀 In just a few hours, all teams brought to life a mix of bold ideas, smart solutions, and pure collaborative energy. It was a vibrant, fast-paced experience that captured the spirit of creativity that we value at BIP Red. 🏆 But now, a big round of applause to the winning team: SYNTAX ERROR! Matteo Schizzerotto, Francesca Cameroni, Roman Alberto Di Donato, Matteo Zucchetti, Marco Cesaretti. 💡 Their project? A tool that automates accessibility analysis and fixes. From URL scraping to code-level suggestions and compliance reports, their prototype offers a smart, fast, and scalable solution to improve digital inclusion. Built in just a few hours, and ready to grow! 🙌 Beyond the results, this Hackathon was about sharing, learning, and connecting. A huge thanks to everyone who joined, contributed, and made this first edition such a success. We’re already looking forward to the next one. Stay tuned!

This week, during the #IBI25 event, generative AI took the spotlight at the Retail Banking panel “AI – Abilitatrice di esperienze attraverso una nuova generazione di servizi”, organized by the Data Platform Tribe of BNL BNP Paribas in collaboration with BIP.    Federico Rivera, Chief Design Officer at BIP Red, joined the conversation to explore real-world use cases showing how AI is already reshaping customer experiences, boosting efficiency, and strengthening relationships.    #BIPRed #GenerativeAI #RetailBanking #BNLBNPParibas #Innovation #AIforBusiness #UserExperience #FutureReady. 

What does it really take to go global? 🌍    📌 On June 10, we welcomed clients and stakeholders to our Liberty HQ in Milan for Commerce Without Borders, an exclusive event we hosted together with Shopify and Global-e. Together we explored how Italian brands can successfully expand into international markets, overcoming operational, technological, and cultural barriers to unlock the full potential of digital export.    💡 With exclusive insights, market trends, and global case studies, we tackled key challenges, from local payments to fiscal complexity, and how advanced platforms can turn obstacles into opportunities.    From scalability to personalization, the future of commerce is borderless, and it starts now. 🚀    A big thank you to everyone who joined us and contributed to such a dynamic and forward-looking conversation!    Gustavo Bartolini, Daniele Gagliardi, Daria Andreani, Fabio L., Gennaro Alessandro Vietri, Giulio Caperdoni, Marco Buffa, Mirta Scimionato 

The future belongs to those who make digital experiences truly immersive.    Gennaro Alessandro Vietri shares why the brands that will lead the future are those turning digital spaces into engaging, meaningful experiences.    At BIP Red, we help companies reimagine how people interact with technology making innovation tangible, immersive, and truly human-centered.    Find out more 👉 https://www.bip.red/     #BIPRed #ImmersiveTech #DigitalExperience #Innovation #CreativeTechnologyStudio #FutureOfEngagement #TechTransformation