Shopware

Agentic Commerce Spotlight: The biggest AI gap isn’t technology. It’s how companies work. Many companies are experimenting with AI, but only a few are integrating it into their daily operations in a meaningful way. The limitation is rarely the technology itself, but the way work is structured across teams and systems. ⚙️ To move beyond experimentation, companies need connected data, integrated platforms, and a culture that is willing to act on AI-driven insights. Otherwise, AI remains an add-on instead of becoming part of how the business runs. AI is becoming an operational layer that supports decisions and workflows across the organization. The companies that move forward are the ones that rethink how work gets done, not just the tools they use. #Ecommerce #AI #B2B #AgenticCommerce

Big ideas. Honest conversations. Real community. Last year, we asked attendees what made Shopware Community Day stand out. Their answer was clear: meaningful connections, practical insights, and a community that’s shaping the future of ecommerce together. Now it’s your turn to experience SCD live. Join merchants, developers, partners, and digital leaders for a day focused on innovation, collaboration, and the ideas driving modern commerce forward. 🎟️ Get your ticket now: https://okt.to/5axcRm #SCD26 #ShopwareCommunityDay #Ecommerce

Calling all women in tech & ecommerce! Before the main event at #SCD26 begins, let’s take a moment to connect, exchange ideas, and start the day together in a relaxed and welcoming atmosphere. This community meetup is all about creating a safe space to meet familiar and new faces, have inspiring conversations, or simply listen and enjoy the vibe: no pressure, no fixed agenda. Whether you come alone or with colleagues — you’re warmly invited. 👉 Don't miss it and get your ticket now: https://okt.to/P2vT7k #WomenInTech #WomenInEcommerce #ShopwareCommunityDay #Ecommerce #DigitalCommerce #AI #CommerceTechnology

🎬 Kicking off our new Merchant Spotlight series in complex commerce First up: Jason Nyhus (General Manager/President, North America Shopware) and Christina Smith (VP of Strategic Sourcing and Customer Experience, Miniature Market - Gaming Superstore) a leader in serving a passionate global community of gamers. Christina explains how they rebuilt their commerce foundation with Shopware to • Scale complex operations with ease • Simplify a highly customized setup • Connect their entire ecosystem • Unlock new, AI-driven shopping experiences From legacy constraints to future-ready commerce, this is what mastering complex commerce looks like. Watch the full first episode: https://okt.to/5NLe4V

We're closing in on launch - and we now have a live demo to show. The tech stack is in place, the build is nearly complete, and integrations are well underway. A few thank you's as we get closer: Mirakl - the backbone technology behind The Mall Street. Thank you for seeing the tremendous potential value this brings to brands and the customers they serve, and for working with us so closely. Dilip Keshu, Keith Pires, Ramy G. Youssef, and the rest of the Boldest. team for their AI products, and our software partners Shopware (storefront), Campfire (ERP), and Avalara (tax). Brands are actively onboarding. Dozens more are in conversations or in the pipeline to onboard in the coming weeks. Every product ships direct from the brand. Brands control their pricing and presentation, set their own shipping and return policies, and own the customer relationship. Brand-direct only. No resellers. No private labels. No pay-to-play. The Mall Street is curated by design. Applications are open exclusively to premium, heritage, and luxury MAP-protected brands in fashion, beauty, and accessories. If that's you - DM me for the live demo, to meet at The Lead Summit this week, or follow the link in the first comment to apply. Online Retail, Corrected. #TheMallStreet #BrandDirectCommerce #DTC #TheLeadSummit #PremiumBrands

Meet our team at K5 - Future Retail 2026 👋 From complex B2B setups to scalable architectures and AI-supported workflows — these are the topics we work on every day. If you’re dealing with complexity in your commerce setup, let’s talk. 👉 Book your meeting at K5: https://okt.to/zWjtgC #K5 #ShopwareCommunity #FutureRetail #eCommerce

The SCD26 agenda is taking shape 💙 Three stages, three strong perspectives, and plenty of reasons to start planning your day in Cologne. On the Tech Stage from 14:45 to 15:15, Stefan, (Founder and Co-CEO, Shopware) and Daniel Nögel (Principal Applied AI Engineer, Shopware) take a pragmatic look at AI driven software engineering in 2026. What works, what fails, and how engineering roles are changing in an AI-first world. On the Main Stage from 16:45 to 17:15, Peter Knollmann (Head of Shop Development, asambeauty) and Jan Schöpke (Tech Lead Backend Development, asambeauty) share lessons from three international GoLives in one year, from platform evolution to real project challenges. On the Commerce Stage from 11:15 to 11:45, Efe von Thenen (Commerce Stage Host / CEO & Founder, Besser werden) explores how companies can find and own their narrative in a world shaped by AI, disruption, and shifting expectations. Take a look at the agenda, save your favorite sessions, and get ready for SCD26. 👉 Explore the full agenda: https://okt.to/LJr8U7 #SCD26 #ShopwareCommunityDay #Ecommerce #DigitalCommerce #AI #B2B #CommerceTechnology

Most companies don’t fail with AI because of the technology. They fail because of everything around it. Again, a strong point from our conversation with Paola Corain, ecommerce consultant at Esse Solutions: AI only works as well as the system it operates in. And that system has three foundations: 1. Data. 2. Processes 3. Alignment If your data is unstructured or outdated, AI doesn’t fix it. It amplifies the problem. If your processes are unclear or constantly changing, automation becomes guesswork. And if IT, business, and operations are not aligned, even the best tools won’t deliver real impact. That’s why Agentic Commerce is not about adding another layer of innovation. It’s about getting the basics right first and then building on top of them. Clean data. Clear processes. Shared goals. Aspects that are simple in theory, but hard in reality. But that’s exactly where the difference between experimentation and real impact happens. Read the full interview with Paola on our blog: https://okt.to/wBHYCi #Ecommerce #AI #B2B #AgenticCommerce

One evening before #SCD26. One historic cellar in Cologne. Plenty of community spirit. On June 9, FireGento e.V. invites you to the Shopware Community Day PreParty at "1460" in Cologne. You can join as the closing evening of the Community Hackathon, as your warm-up for SCD26, or simply as a standalone community event if you are in Cologne and want to connect. Expect a relaxed evening with good conversations, familiar and new faces, food, snacks, and drinks, all set in one of Cologne’s oldest vaulted cellars. New to the community? This is a great way to meet friendly faces before the main event and maybe even find your conference buddy. Tickets are free but limited, so make sure to register early. 👉 Save your spot: https://okt.to/7U4ayR