Admiral Insurance Reviews 153,139

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 26,433 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent service, finding the staff to be very helpful, polite, and professional. People appreciate the clear explanations and the ease of understanding the processes, making their interactions stress-free. Many consumers also note the competitive pricing and the straightforward user experience, whether online or over the phone. However, some customers also noted issues with the claims process, describing it as stressful and experiencing poor communication regarding repairs and courtesy cars. A few other people also felt that the customer service was occasionally problematic, with some reporting difficulties in getting through to advisors or experiencing unhelpful call center interactions.

What people talk about most

Price

Customers had positive experiences with price, often finding it competitive and affordable. Many reviewers... See more

Service

Clients share positive opinions on service, with many expressing satisfaction and highlighting good... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers found the website and... See more

Staff

Reviewers mention positive feedback about staff. Many customers praise the staff for being helpful, polite,... See more

Customer service

Reviewers highlight positive aspects of customer service, praising helpful and efficient agents who listen to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Honestly Sir, Madam this is my first experience, because I'm new here in United kingdom. Bise on my friends here in North Ireland they told me that Admiral is better than others car insurance. Sir,... See more

Company replied

Rated 5 out of 5 stars

Did the quote on compareni. Needed to change reg to cherished plate being put on but not registered on that truck yet. Gentleman was really helpful, changed those details and upgraded my recovery aft... See more

Company replied

Rated 5 out of 5 stars

Good service and great deals on holiday insurance. Very competitive after a long search through dozens of companies. Travel insurance only comes into its own though if you need to use it so hopefully... See more

Company replied

Rated 5 out of 5 stars

Just spoke with Scott to discuss my yearly renewal cost. He was very polite, professional and managed to confirm the changes needed on my multicover policy. The changes made were completed quickly a... See more

Company replied


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Insurance Agency
  5. Pet Insurance Company
  6. Travel Insurance Company

Written by the company

Admiral was launched in 1993 and is now one of the UK’s largest providers of insurance. As well as car and home insurance Admiral offers black box insurance with Admiral LittleBox and is the home of MultiCar for households with more than one car to insure. For anyone who has to insure their home and their car, Admiral offers MultiCover, designed to cover all your vehicles and home on a single policy giving you a discount on your premium and the ease of one renewal date. Whatever the type of insurance, Admiral’s aim is to give great service and value for money to UK consumers.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

153K reviews

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Rated 5 out of 5 stars

Very professional

Very professional, easy site to navigate. Excellent competitive price

25 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

We're so pleased you found our service professional, easy to navigate, and competitively priced! Thank you for your wonderful feedback.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Unless you want to claim, great

Declined my theft claim of my £1500+ mountain bike because I could not provide a receipt for the chain that was on the bike, proving it was "sold secure" despite me providing photos of the chain and key.

27 May 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello Stu,

We're truly sorry to hear about the difficulty with your claim. We want to look into this further. Please email your policy details to ReviewFeedbackSupport@admiralgroup.co.uk , so we can review what happened. We appreciate you bringing this to our attention.

Alex

Rated 1 out of 5 stars

Will Up Premiums First Chance They Get

I’ve been a loyal customer for a few years with multiple vehicles, but my recent experience has really changed my view. After reporting an incident, I was surprised to find that my premium was increased simply for notifying them of what had happened, even before a claim had been made. This felt unfair and not clearly explained at the time.

When I did go on to make a claim, I felt that my account of events was quickly dismissed and I was told my version of what happened was “unlikely.” I was then placed at fault without what felt like a fair or thorough consideration of the situation.

When I asked for the case to be reviewed, I was told there was nothing further that could be done. This was particularly disappointing given I’ve been with them for a number of years and expected a more supportive and balanced approach, especially during a stressful situation like a claim.

Felt really let down by the process and unsupported when I expected my insurer to act in my corner. I will be moving my insurance elsewhere and have already found a cheaper alternative.

21 May 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello,

We are genuinely concerned to learn of your recent experience. We recognize your long-standing loyalty and regret that your recent interactions did not meet your expectations for support and fairness.

We want to look into this further. Please email your policy details to ReviewFeedbackSupport@admiralgroup.co.uk , so we can review what happened. We appreciate you bringing this to our attention.

Alex

Rated 1 out of 5 stars

Poor communication re "false accident"accusation

My son was informed by Admiral that he had been in an accident on a day when he wasn't even driving his car. The gentleman in the claims department said not to worry and it would all be looked into and assured us it wouldn't go against him in any way or put up his insurance.
This was 8 weeks ago and have just had the renewal quoted which has gone from £650 to £1100! When I called to query why the amount has gone up I was told this was due to the "accident" and she could bring the price down by only £100 which is ridiculous because he didn't even have an accident. When I explained this the lady just kept saying she didn't deal with the claims side of things.
As we hadn't heard anything regarding the false claim I called today only to be told oh yes it was mistaken identity and the accident actually happened in SCOTLAND which is an 8 hour drive away! So were they going to let us know about this if I hadn't phoned them???
I have been told that we will receive an email to confirm this has been taken off the accident data base but nothing received as yet. This is all very worrying as you have to declare if you've been in an accident to new insurers so we really need this false claim removed. It's been terribly stressful and no updates from Admiral unless YOU call THEM. I feel the service is very poor and communication diabolical so I would avoid using them as you don't want people falsely claiming you have been in an accident and it being on your records when you wasn't even driving your car. If I could give no stars I would 🤬🤬🤬

28 May 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello,

We are truly sorry to hear about this incredibly frustrating experience. It is clear that the situation with the false accident claim, the significant premium increase, and the lack of proactive communication has caused considerable stress. We sincerely regret the distress this has caused and the feeling of being unheard.

We have raised a formal complaint for your concerns to be investigated. Please note the complaints team will be in touch separately regarding your ongoing claim. Please note as we are regulated by the financial conduct authority, we do have up to eight weeks to respond to your complaint, however we will aim to respond sooner than this.

Alex

Rated 5 out of 5 stars

Speedy response

Speedy response. Thoroughly informed. Answered all queries

21 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

We are so happy to hear about your positive experience! We appreciate your kind words and are glad we could assist you thoroughly.

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

The policy is very clear and states the…

The policy is very clear and states the amounts for each claim item. In addition, it is a trustworthy company.

26 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello,

Thank you for your kind feedback 😊 We’re really pleased to hear you found the policy clear and easy to understand, and we truly appreciate your trust in us 💙

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Great service

Great service

26 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Isabel,

Thanks so much for the kind words! 😊 We’re really glad to hear you had a great experience with us 💙

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 5 out of 5 stars

Amazing service despite time of being with them

I only recently got cover with Admiral, 3 days, and unfortunately my car was stolen within 3 days and 2 nights, without care of the timeframe I had been with them, this company sprung straight into action into proceeding with my claim, they have been absolutely brilliant so far, always polite, always keeping in touch and keeping me up to date, the service is incredible and everyone always checks to make sure I understand what is happening, I spoke to Josh this morning who is handling my claim, and again he was very polite, clear and helpful. I would 100% recommend this company, and will be very keen to stay with this company for the future.

26 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Sam,

Thank you so much for sharing your experience 😊 We’re really sorry to hear about what happened to your car so soon after taking out your policy, that must have been incredibly stressful.

It’s great to hear that the team were able to support you quickly and keep you updated throughout, and we’ll be sure to pass on your kind words to Josh as well 💙 We really appreciate your recommendation and look forward to being here for you in the future.

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Worst insurance company I have ever…

Worst insurance company I have ever been with have been driving over 20 years and this is one one the worse companies going there advisors
Don’t know there on policy’s and as a customer doesn’t feel you with any comfort then when there at fault they put the blame on the customer stay well clear of this company

23 May 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Sorry to hear you feel this way, that sounds like a very frustrating experience, especially after many years of driving.
It’s disappointing to hear you didn’t feel supported or confident in the advice you were given, and that you felt blamed rather than helped.
That’s not the level of service we aim to provide, and we understand why this has left you feeling this way.
We’d really like the opportunity to look into this further and share your feedback with the relevant teams. Please email ReviewFeedbackSupport@admiralgroup.co.uk with your details and we’ll take a closer look.

Thanks, Stacey.

Rated 5 out of 5 stars

Very impressed

Very impressed

21 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Melanie,

Very impressed, you’ve made our day! 😄 Thanks so much 💙

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Pet insurance

Pet insurance; been with them nearly 6 years; my cats (3 Number) have just turned 6 years old. My premiums have escalated from £35 a month to £56. Never made a claim. They justified this by saying well they are a year older now. Have received premiums from other insurers for £29 a month in total for all 3; same terms. When i cancelled was told i would receive my refund for one month paid of £55.98 within 7-10 days; they refunded £18.66. So had to chase them again and been told up to 14 days for the balance to be paid back. Do your homework and shop around before choosing Admiral. They sure as hell will be my very last choice moving forward.

28 May 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Sorry to hear about your experience, we can understand how frustrating it must be to see premiums increase so much, especially when you haven’t made a claim, and then have to chase up a refund.
It’s also disappointing to hear the refund wasn’t processed correctly the first time, adding to the inconvenience when you were expecting it to be resolved quickly.
We’d really like to look into this further for you and share your feedback with the relevant teams. Please email ReviewFeedbackSupport@admiralgroup.co.uk with your details and we’ll take a closer look.

Thanks, Stacey.

Rated 5 out of 5 stars

Good price for the cover recieved…

Good price for the cover recieved compared with other companies

25 May 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello John,

Great to hear you found our cover good value compared to others 😊 Thanks for taking the time to share 💙

Stay connected on our socials for helpful tips and the latest updates 👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

Rated 1 out of 5 stars

Most incompetent insurance company

Most incompetent insurance company out there.
Try Hastings or AA instead.

App does not work, and customer service team like talking to a brick wall.

Just as bad a the last time I used them 7 years ago

28 May 2026
Unprompted review
Admiral Insurance logo

Reply from Admiral Insurance

Hello. Sorry to hear you feel this way, that sounds like a really frustrating experience, especially if it’s not the first time.

We’re disappointed to hear the app and service haven’t met your expectations, and we’d really like the chance to look into this further and share your feedback with the relevant teams.
If you’re happy to, please email ReviewFeedbackSupport@admiralgroup.co.uk with a few more details and we’ll take a closer look.

Thanks, Stacey.

Rated 5 out of 5 stars

Brilliant service

Makes it easy to deal with car insurance.

11 April 2026
Admiral Insurance logo

Reply from Admiral Insurance

Hello Graham,

Thank you for your lovely feedback 😊 We’re so pleased to hear you found our service brilliant and easy to deal with 💙

Connect with us on our socials for handy hints and helpful advice!👉🏼
https://www.facebook.com/admiralUK
@admiral_insurance_uk

Admiral Social Media Team 💙

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