wg-monetization Status Update 2021-04-26

[lannka]

What was accomplished

Amp monetization

• 3p vendor splitting ramped up to 10% of prod
• Top sticky ad implementation done
• Merged a preliminary fix resolving a CLS issue on amp-auto-ads, with more investigation to go
• Launching a holdback experiment to test the revenue impact of the amp-auto-ads CLS fix
• Fixed broken A4A envelop on the dev server because of a missing CORS header
• Project planning meeting for Web interstitials. Design draft reviewed with AdSense and Arrow team.
• Launched no signing

Story ads

• Auto advanced ads experiment
• Video serving enhancement planning
• Added a new branch to placement experiment (10 density)
• New ad badge
• Fixed bug where ad pages were being counted as organic pages in auto-analytics

What's next

Amp monetization

• Web interstitials design
• Top sticky ad
• amp-auto-ads CLS further investigation

Story ads

• Auto advanced ads
• Video serving follow up
• Review ad placement experiment results