Supermetrics

10 hours → 20 minutes. That's not a rounding error, that's a different way of working. See how Layer uses Supermetrics and Claude to handle client reporting at a pace that used to be impossible. Full case study in the link 👉 https://bit.ly/4dpNxjX

Agency marketers, you know the feeling. Five clients. Each one thinks they're your only client. Each one wants a report by Friday. 🎯 It's time to lean into Claude Mode. Get the full prompt playbook and start looking like a team of ten 🔗 https://bit.ly/492V07e

The tube strike is off. London, you have no excuses. AntiCon is this Thursday and I'm on Stage B at 11:35, right before lunch. Which historically means either a very attentive audience or a very hungry one. I'm counting on both. I'll be talking about the gap between anonymous website traffic and customers who actually come back. Most companies already have more data than they think. The problem is usually what happens between the systems, and whether you're set up to act on it in time. That's what I'm walking through: what needs to be true about your data setup to make first-party activation work, and where most organisations get stuck. If you're going, come find Supermetrics at Booth 12. I'll be around for most of the day and happy to get into it properly. Who else is going? Tag them below or send me a message if you want to meet up.

April took us everywhere: London, Bangkok, Miami, Vegas, and a few stops in between. But no matter the city or the crowd, everyone was talking about the same thing: AI that doesn't just surface insights, but acts on them. Big thanks to Google Cloud, HotTopics, POSSIBLE and Data Decoded for having us. The conversations were some of our best yet. The era of the data connector is over. We're just getting started.

Say goodbye to marketing as you know it. "I got a request to make a report that normally would have taken me 10 hours to build. With Supermetrics and Claude, I had it done in just 20 minutes." — Morten Kleven, Digital Marketing Strategist, Layer Supermetrics now connects directly with Claude. This means you can: - Pull data - Build reports - Manage campaigns - Get real insights from every ad platform you use All from one chat interface. No more tab-switching. No more copy-pasting. No more 10-hour reports. Find out why your days will never be the same. 👉 https://bit.ly/3P8gSr7

CMOs, let's be honest. You don't need more dashboards. You need answers. Which channel is actually working? Can you justify the spend to the board? 💼 It's time to lean into Claude Mode. Get the full prompt playbook and walk into every board meeting ready 🔗 https://bit.ly/4eKtaQR

The AI skeptics asked a fair question: how do you know the data is actually right? Morten from Layer spent weeks stress-testing Supermetrics + Claude to find out. Zero hallucinations. Zero incorrect data points. Just answers you can actually trust. Read the full story 👉 https://bit.ly/49N0Z04

Ahh, the marketing analyst. The smartest person in the room. But you're also somehow the one reformatting pivot tables at 6pm on a Friday. 📈 It's time to lean into Claude Mode. Get the full prompt playbook and give yourself your Friday back 🔗 https://bit.ly/4dlDD2F

Most marketing teams have opinions about their AI readiness. Very few have actual data. We built the AI Readiness Quiz to change that. 8 questions, 3 minutes, and you get a score plus a personalized plan based on where you actually stand. Take the quiz here 🔗 https://bit.ly/490pSVX

10 days to the event. 3 channels running. A spreadsheet no one's touched since Tuesday. 🎪 Claude Mode is here for the field marketer. Get the full prompt playbook and keep it all moving 🔗 https://bit.ly/49sxRLw