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Knowledge Base

Home Knowledge Base API Documentation Announcements

Overview

Welcome
Getting Started Guide

General Topics

Future Updates & Migration Guide
Kevel Glossary
Ad Blocking
Ad Codes

Guides

Introduction to Kevel
- Considerations For Launching An Ad Platform
Decision API Quickstart
Decision Ads API (Advanced)
Management API Tutorial
UserDB Tutorial (Interests)
Retail Media Guide
- User Level Attribution
- Sponsored Brands

Platform Use Cases

Native Ad Units
Sponsored Listings
Email Ads
- Email Ads Overview
- Modifying Email Codes
Sales Models

Developer Tools & Libraries

Developer Tools Overview
Decision SDKs
Management SDKs
- JavaScript Management SDK
- Ruby Management SDK
Decision Explainer UI

Ad Decision Engine

Ad Decision Engine Overview
Ad Pacing (Goals)
Ad Capping
Priorities / Waterfall
Auctions / eCPM Optimization
Advertiser Placement Limits
Time Zones
AdQuery
Decision Explainer
Per-ID Bid Modifiers in ADRs
Auction-as-a-Service: Using AdQuery to Run Ads Against Your Own Candidate Sets
skipFilters: Bypassing Targeting Filters in the Decision API

Tracking

Impression/Click Tracking
- Proxying Impressions Through Your Server
- Metadata on impressions and clicks
3rd Party Tracking
- Click Tracking for 3rd-Party Ads
- 3rd-Party Pixel Tracking
Custom Event Tracking
Conversion Tracking
- Server to Server Conversion Tracking
GDPR Compliance and Consent Settings

Targeting

Targeting Overview
Geo-Targeting
Keyword Targeting
Custom Targeting
Category Targeting
Frequency Capping
Day & Hour Parting
User-Level Targeting
Additional Targeting Ideas
Additional Display Rules
Distance Targeting
User Segment Targeting

Campaigns

Campaigns Overview
Advertisers
Campaigns
Flights
Ads
- Create Ads from CSV
Creatives
Assets
- Video Ads FAQ
- Get Thumbnails and Images from Video Assets

Reporting

Custom Reports
Report Runs - Beta
Scheduled Reporting
Request Reporting
Click Bucketing
Data Shipping
Datashipping V2
- Data Models
- Destinations
GMV, ROAS, and Autobid
Reporting Discrepancies
Flat rate reporting
Ad Program Insights

Inventory

Inventory Overview
Channels
Sites
Zones
Ad Sizes / Types

Studio

Studio Overview

FORECAST

Kevel Forecast
Forecast availability widget
Yield Forecast
- How to Set Up Your Own Yield Forecast Dashboard
Forecast Explorer

Additional Features

UserDB
ContentDB
Custom Domain
Custom Fields
User Management
Single Sign On
- SSO Integration Steps
Kevel Catalog
Audit Log

Other

Legal
GDPR & Kevel
- Sub-Processors

Integrations

Segment

Relay

Programmatic Concepts and Terminology
- Real-Time Bidding
Real Time Bidding (RTB) in Kevel

RTB : Network Traffic

Ados.js & Header Bidding
- Ados.js Overrides
- Header Bidding with Prebid.js

Kevel Console

Introduction to Kevel Console
Supported platforms in Console
Custom branding in Console
User and Access Management
Dashboards & Reporting
- Ad Status in Campaign List
- Campaign-level product performance reporting
Creating Console Campaigns

Targeting

This section describes some of the targeting options available for media owners to offer to self-service advertisers in Kevel Console.

Updated 3 months ago

Editing campaigns and drafts in Console

User Segment Targeting in Console