ITB Berlin

Women power tourism – but not the top jobs. Why does an industry driven by women still struggle with true equality in leadership? And what stands behind the so-called “Thomas Cycle” that quietly shapes who gets promoted – and who gets left behind? This ITB News & Insights article looks at structural barriers, hidden networks, and the careers of women who are challenging the system from within.

KPIs are becoming a bigger deal in tourism 🌍📊 They’re no longer just about measuring business success — they’re also helping destinations tackle challenges like sustainability, overtourism, and social impact. In this episode of our ITB Travel Hero Podcast, Martin Jahrfeld talks with Jannik Müller (Tourismus NRW e.V.) and Kai Partale (benchmark services) about how data and KPIs are shaping the future of tourism.   🎧 Listen now at itb.com/podcast or on all major streaming platforms.   #ITBBerlin #Tourism #TravelIndustry #KPIs #Sustainability #Podcast

📣 It is official: 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗶𝗻 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗢𝗣𝗘𝗡! Are you using tourism as a tool for change? This is your global stage. 🌍 The only competition of its kind, the SET Competition has been connecting bold ideas with the support they need since 2019. Now in its 7th edition, we are looking for the next generation of changemakers in tourism. Here is what is waiting for you: 🔹 Mentorship from international experts 🔹 Access to investors and industry networks 🔹 Funding, visibility, and tailored business support 🔹 A pitch on a global stage in front of industry leaders We are proud to run this edition alongside our partners: Amadeus, Lufthansa City Center, Travel Massive, Social Innovation Academy (SINA), Wiif, and Neusta Destination One. 🗓 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐩𝐞𝐧 𝐟𝐫𝐨𝐦 May 1 to June 30 🔗 https://lnkd.in/dwrdiUn #SETCompetition2026 #TourismForGood #SocialImpact #SustainableTourism #Changemakers

“It’s a very insecure world, and big power rivalry will increase the insecurity.” 🌍   Beyond Business – the new ITB Travel Hero Podcast format that goes beyond industry talk to focus on the people behind it.   In our latest episode, former German Foreign Minister and Vice Chancellor Joschka Fischer (Joschka Fischer & Company GmbH) shares his perspective on shifting geopolitics, global power dynamics, and why travel shapes how we understand the world.   A conversation about leadership, change, and the human stories behind global developments.   🎧 Listen now at itb.com/podcast or on all major streaming platforms.   #ITBBerlin #TravelHeroPodcast #BeyondBusiness #JoschkaFischer

“Every trip we take is an act of diplomacy.” 🌍 In this special Beyond Business edition of the ITB Travel Hero Podcast, we look beyond industry headlines to explore the people behind tourism – their stories, ambitions, and impact. Aziz Abu Sarah, Co-Founder of MEJDI Tours and Palestinian peace activist, shares his powerful journey growing up in the Israeli-Palestinian conflict. He explains how tourism can become a force for dialogue and how meaningful travel experiences can connect people across even the deepest divides. For Aziz, every journey goes far beyond travel. When people move, they build relationships – creating a form of citizen diplomacy that can challenge stereotypes and bring us closer together. 🎧 Listen now and discover how travel can help build understanding and peace: itb.com/podcast! #ITBBerlin #ITBBerlin2026 #TravelHeroPodcast #BeyondBusiness

Your journey to ITB Berlin 2027 starts now ✨ Stand registration is officially open! Secure your space at the World’s Leading Travel Trade Show® and join us from 16 – 18 March 2027 in Berlin. Plan ahead and benefit from our Early Bird rates available until 1 July 2026 ⏳ Our exhibitor portal is now live in a brand-new look: more modern, intuitive and easy to navigate. And there’s more to come – starting autumn 2026, you’ll be able to book all additional services directly within the portal, making a separate webshop login a thing of the past. Register your stand today: itb.com/standregistration ⬅️ Position your brand at the heart of the global travel industry! #ITBBerlin #ExhibitorRegistration #TravelIndustry #B2BEvents #GlobalNetworking

📢 Attention, ITB Community! Child protection in tourism needs stronger industry action. Together with ECPAT International, we’re supporting a global industry survey as part of the Unlock Futures – Child Protection initiative. The goal: gather insights from across the travel and tourism sector to shape a practical CEO Action Paper for 2026 — with clear steps companies can take to strengthen child protection. 🌍 If you’re active in tourism, we’d really appreciate your input: https://lnkd.in/gHFWSUqa Thank you very much for your valuable support and contribution! 🙏 #ITBBerlin #WTTC #ECPAT #ChildProtection #SustainableTourism

Even more snapshots of unforgettable moments at ITB Berlin 2026 📸 From laughter to new connections, our Polaroid wall captured the spirit of our amazing community – the people who make every year at the World's Leading Travel Trade Show® a true highlight. 🧡 Each photo tells a story of shared passion, inspiration, and the joy of being part of something bigger. A special nod to 60 years of ITB Berlin – and to the memories that will keep us smiling until we meet again. 🌍 We can’t wait to see you at ITB Berlin 2027. Let’s create even more unforgettable moments together! #ITBBerlin #60YearsofITB #TravelCommunity #WorldsLeadingTravelTradeShow #TravelMoments

Change is hitting tourism faster than ever. Are you prepared? The industry is evolving fast – shaped by climate change, economic uncertainty, and global disruption. Reacting isn’t enough anymore. You need data-driven strategy. The ITB Travel & Tourism Report 2026/2027 shows how leading companies use KPIs to build resilience, drive sustainable growth, and make smarter decisions in complex markets. ✔ 32 pages of insights & global trends ✔ Actionable KPI strategies ✔ Real-world data from international players ✔ Clear guidance for long-term competitiveness Early bird price: €89 – only until 31 March 2026 ⏳ Get your copy now: itb.com/reports! Don’t miss your chance to turn data into a competitive advantage 📊 #ITBBerlin #TravelIndustry #TourismTrends #DataDriven #Resilience #Sustainability #KPIs #FutureOfTravel #TravelInsights #HospitalityIndustry

🚨 ONLY UNTIL 20 APRIL 2026 🚨   LGBTQ+ travelers, this is your reminder! Our global survey on LGBTQ+ travel risks is still open – but not for much longer.   Together with A3M Global Monitoring GmbH and Diversity Tourism GmbH, we’re working to improve the LGBTQ+ Risk Map and make travel safer worldwide.   Your experiences help capture real journeys – going beyond laws on paper. Whether you’ve taken part before or are joining for the first time, every voice counts!   📝 Anonymous participation 🔗 Join now: https://lnkd.in/eRR4_SFd   If you’d like to go beyond the survey, you’re invited to opt in for a follow-up interview (approx. 1 hour) to share more in-depth insights.   Let’s make travel safer, together! 🌈   #ITBBerlin #LGBTQTravel #LGBTQ #DiversityInTourism #TravelWithPride