Strategyzer

People who can come up with breakthrough ideas are often the worst at getting them adopted. Not because their ideas are bad, but because they struggle to build the relationships those ideas need to survive. The kind of thinking required to create something new is very different from the kind of thinking required to get others on board. Tendayi Viki spent years working with mavericks, change-makers, and innovators within large organizations, and I see this pattern over and over again. His work is simple. He helps mavericks build the trust, legitimacy, and social capital they need to actually get their ideas adopted. Or, put more simply: He helps crazy people play nice with normal people. He'll share many of his secrets and methods in his upcoming Masterclass "Enabling Organizational Change Through Momentum and Buy-In". Link in comments!

Tomorrow we're opening up something most of our community hasn't fully seen yet. For years, we've heard the same question after workshops: "This was great. Now how do we actually make it stick?" That question is exactly why we built Strategyzer Playbooks. A platform that turns the methods behind the Business Model Canvas, the Value Proposition Canvas, and two decades of enterprise consulting into guided workflows your team can run on real projects. Tomorrow at 4 PM CET, Alexander Osterwalder and Ashley Underwood are doing a live 60-minute walkthrough. The actual platform. Real workflows. How teams are using it today. Not a recording. Not a slide deck. A live demo where you can ask questions. Free. One session. Register here: https://lnkd.in/esng_kYM If you've used our tools and wondered what the next step looks like, tomorrow is the answer.

Millions of people have used the Business Model Canvas. The Value Proposition Canvas. In startups, Fortune 500s, classrooms, consulting projects on every continent. We built those tools to make strategy visual, practical, and accessible to everyone. That mission hasn't changed. But how we deliver on it has. For the past few years, we've been building something most of our community hasn't seen yet: Strategyzer Playbooks. Not slides. Not PDFs. Not a canvas you fill in once and file away. A platform that packages the methods behind our books and two decades of enterprise consulting into guided, step-by-step workflows your team can run on real projects. We think it's one of the most important things we've ever built. And on April 22, we'd like to show you what it looks like. Alexander Osterwalder and Ashley Underwood are running a live 60-minute walkthrough. A real demo of how teams are using Playbooks today. Free. Live. Link to register in comments. If you've read our books and wondered how to make the methods stick inside your organization, this is that.

Wars break out overnight. AI rewrites industries in weeks. New competitors appear from markets you weren't watching. And yet most organisations still run strategy the same way. Six-month planning cycles. Endless alignment meetings. Projects that take a year to show results – if they show results at all. The gap between how fast the world moves and how fast your organisation responds is where companies get left behind. Tomorrow, Alexander Osterwalder and Tendayi Viki are going live to show a fundamentally different approach to driving fast, measurable impact – at scale. 60 minutes. Free. Live Q&A. Register at https://lnkd.in/e_habe42

Millions of people have used the Business Model Canvas. In startups. In Fortune 500s. In classrooms on every continent. But here's what we keep seeing: the impact stays with the individual. One person reads the book. One team runs a great workshop. Then the organisation keeps working the same way it always has. After two decades of watching how the best teams use these tools, we asked ourselves: what would it take to move from individual learning to organisation-wide impact? On 8 April, Alexander Osterwalder and Tendayi Viki will share the answer. This isn't a learning event. It's about impact. Link in comments

Most teams prepare for growth investment reviews by polishing slides. Honeywell banned them. Instead, they gave teams a structured playbook, not a deck template, but a step-by-step process to map out customers, value propositions, business models, and unknowns before the workshop even started. No lengthy e-learning. No classroom sessions. Short concepts, then immediately apply them to real projects. As Alexander Osterwalder explains, the teams needed to come prepared with business artifacts rather than presentations. The result after four growth symposiums: sharper conversations, faster preparation, and fewer projects funded on gut feel. The full webinar "How a Fortune 100 prioritizes growth projects" goes deeper, including the five-level evidence framework Honeywell used to score every project. Watch the full session on demand, link in comments.

Most teams design value propositions from the inside out. They start with what they built. Then they look for customers who might want it. That's backwards. The companies that win start with what customers actually need, what they're willing to pay for, and what makes them switch. Then they design around that. Sounds obvious. Almost nobody does it well. Alexander Osterwalder's new Applied Masterclass teaches you how to design and validate value propositions grounded in real customer evidence, not internal assumptions. If your organisation or team lacks customer centricity, this can help you fix it in weeks, not months. You'll work on your own challenge, solo or as a team, whether it's a new product, a tired offer, or a go-to-market strategy that isn't landing. Watch Alexander Osterwalder explain the approach below 👇 What you get: → 18h of applied training (live + async) → AI-assisted experiments and tools → Team pricing available for shared alignment → 1-year Strategyzer platform access Early bird: 1,099€ (saves 100€). Ends March 31. Link in comments

A company came to us ready to spend $800,000 on a new app. They'd mapped out features, estimated costs, and were eager to build. They wanted help commercialising it. We suggested they interview customers first. They pushed back. They felt they were past that phase. Eventually, they agreed. The result? Customers had zero interest in what they'd planned to build. This happens more than you'd think. Teams invest weeks in interviews, end up with pages of notes, then sit around a table arguing about what the data actually means. The problem isn't lack of customer empathy. It's that traditional interviews produce fuzzy evidence that doesn't hold up when it's time to decide. We believe there's a better way. In this webinar, Kurt Bostelaar shares an interview method that replaces fuzzy notes with clear evidence. One team used it and discovered that 91% of what they assumed about their customers simply wasn't true. But instead of a setback, it was a breakthrough. When they presented to leadership, the recommendation was obvious. The evidence spoke for itself. Watch the full webinar on-demand and download the slides to explore the method at your own pace.

You will run dozens of high-stakes meetings, workshops, and events this year. Most will follow the same pattern: good discussion, unclear outcomes. Tomorrow, we are sharing three ingredients that change this: 1. How to design a structure and flow that keeps people engaged 2. How to match the right tools to the right conversation 3. How to facilitate in a way that manages energy and drives decisions Free webinar with Alexander Osterwalder, Tendayi Viki, and Carol (Rueckert) Hill Feb. 3, 4 p.m. CET. Register today. Link in comments.

You know a meeting failed when it ends with scheduling another meeting to clarify what the first one was supposed to achieve. It happens more than anyone wants to admit. Not because the wrong people were in the room. Not because the topic wasn't important. But because the session was built around conversation instead of output. No visual capture of ideas. No structured process to build on them. Just open discussion and hope. We've been designing workshops and strategy sessions for over a decade. After hundreds of sessions with Fortune 500 leadership teams and startups alike, we've seen what makes the difference. It comes down to three ingredients. We're sharing them in a free webinar on Feb. 3 with Alexander Osterwalder, Tendayi Viki and Carol (Rueckert) Hill Link in comments.